Ask An Ambassador: Efficient AND Productive Blogging

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

Time is precious.  Once gone, there's no getting it back, unless you're H.G. Wells it moves in one direction only. 

We have to find a way to balance our personal and business lives in a manner that makes sense and doesn't red line our blood pressure at the same time. 

So that brings me to blogging.

Realistically each post we write has a primary purpose:

1.  To attract business


2.  To entertain

For either type of post, I can be efficient, but not necessarily productive.

I can write most posts quickly.  Source and add the eye candy.  Start to finish 20 minutes or less unless I am trying to do a really deep dive into a topic (e.g. new construction top level process from start to finish).

That checks off the Efficiency criteria, right?

But did I check off the Productivity criteria also?

If the purpose of the post is to gain business, the scorecard on Productivity may take some time to give me that answer, but there are things I can do to increase the odds of a blog post leading to business.

It's a bang the drum moment (again), but UNIQUE & RELEVANT REAL ESTATE CONTENT is the key to productive blogging.  Content matters.  If you're not already top of mind for your audience, you've got to produce content that will get you top of mind.

What real estate information does your potential client base seek?

Can you provide that content?

Are other agents providing that information? (and if so, can you do it better?)

Does the content appeal to enough people to make it worthwhile to write (absurd example, I COULD write about homes for sale on the 17th green with a view of the water hazard.

Obviously, that's a REALLY small segment of the society that would care and an almost nonexistent segment that would try and use the internet to find them.

Better choice?  A post about Golf Course Community Homes for Sale in _________".  That's a much broader appeal and still more specific than the big real estate portals offer.  The odds of that post being productive and leading to future calls is good.

That's not to say that other types of posts can't be efficient and productive too, but that depends significantly upon your audience.  If you've got a fully established sphere that already follows you, recipes and posts about pets might work great as supplemental and showing the human side.

But if a potential home buyer or seller doesn't already follow you, what are the odds that someone is going to use Chicken Florentine as the search term to find their next agent?

If you're just starting blogging, my recommendation would be to focus heavily on producing the Unique and Relevant Real Estate content that will lead to the reward of consumer contacts.  You can branch out later into any topic you choose once you've established a critical mass of posts that can help you gain business.

Of course, the blogging path you choose is always in your own hands.  There are many paths and blogging success to you may mean something different than it does to someone else.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz



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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Comments (13)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Good evening Bill and Liz,

Love the visual on this post and you have said it perfectly including the content, context part.  A

Mar 15, 2022 03:03 PM
Liz and Bill Spear is my go to for good pix, they usually have something I can relate to the theme.

Mar 15, 2022 04:47 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I was going to ask, did you put those scrabble tiles on the table and come up with the pic, but I see you didn't. Great photo to find to go along with your post, which of COURSE I agree with. Unique and relevant is where it's at!

Mar 15, 2022 06:02 PM
Liz and Bill Spear

I found it on a few weeks ago and thought it worth a reuse or two :)

Mar 15, 2022 06:38 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Real estate topics are it to make the phone ring.  The more local, the better.  It never ceases to work. 

Mar 15, 2022 07:59 PM
Liz and Bill Spear

Some of our subdivision posts keep paying off.  I'm showing this weekend in a place that I've helped 3 buyers obtain a townhome, and working to make it 4.

Mar 15, 2022 08:54 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

You are the master of local blogging and know how to make your phone ring.  And of course people rely on you for accurate information and world class service.  What's not to appreciate.  You rock the blogging world Bill.

Mar 15, 2022 09:09 PM
Liz and Bill Spear

I love the fact that evergreen posts continue to work for us years after creation!

Mar 16, 2022 05:38 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great advise to abide by to gain a high score . Thanks for sharing great blogging tips !

Mar 16, 2022 04:47 AM
Liz and Bill Spear

Local focused blogging has been our best source of lead generation.

Mar 16, 2022 05:38 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Always great insight from you. Thank you for your informative and timely posts.

Mar 16, 2022 06:30 AM
Liz and Bill Spear

I've learned a few things over the years of blogging :)

Mar 16, 2022 07:05 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Liz and Bill Spear - it is really a good balance isn't it but it depends on how you have already engaged your market.

Mar 16, 2022 06:41 AM
Liz and Bill Spear

True!  If you've got an already engaged market you can go many more directions.

Mar 16, 2022 07:06 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Having a good work/life balance is very important.  If we spend too much time with one or the other, they both suffer.  Although, I would much rather spend more time living life and having business suffer than the other way around.

Mar 16, 2022 06:52 AM
Liz and Bill Spear

My seesaw is imbalanced and has been for years.  Trying to get to a place that gives me better balance, but it's taking some sacrifice to get there.

Mar 16, 2022 07:08 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Quality with good content will produce results for years and an occasional update to add more info will just enhance the post

Mar 16, 2022 08:23 AM
Liz and Bill Spear

I know I have to be careful with posts about new construction.  Generally not good to get a call about a community and realize you have to tell the caller that everything new was completed 3 years ago!

Mar 16, 2022 10:09 AM
Elicia (Eilly) Hodge
LoKation - Centennial, CO
Specialize in high-end, new builds, & design

Hi there Liz and Bill,

I just started blogging on here a couple of weeks ago and so it is awesome running into a very informative blog like this. It really helps.

Mar 16, 2022 04:05 PM
Liz and Bill Spear

Hello Eilly, The site has lots of good advice about blogging.

If you take a look in the Ask An Ambassador group you'll find a lot of posts with blogging tips.  Just click the link to reach the group.

Mar 17, 2022 01:56 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


I find I need a reminder now and then about the focus, and purpose, of my blog posts, so thank you for that.


Mar 17, 2022 10:51 AM
Liz and Bill Spear

Focus grasshopper :)

Mar 17, 2022 01:57 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Bill- just like in so many other things we do, it's important that we not lose focus. As for blogging, we have to decide who our target audience is and the kind of message we want to convey. 

Mar 19, 2022 02:00 PM
Liz and Bill Spear

With the AAA posts, my focus is this community.  The rest of my posts have become almost 100% consumer facing.

Mar 20, 2022 09:05 AM