Paradise Valley Mall Transforming into "PV" by 2024

Real Estate Agent with HomeSmart Real Estate BR632450000

Changes are blowing in the wind. You may have fond family memories of the Paradise Valley Mall at Tatum and Cactus in NE Phoenix....many do. The old mall is no more and it is transforming into the new "PV" multi uses (Condos, Restaurants, Entertainment and Retail due for Phase one completion in 2024.  The project you may have thought will have a fancy new name...but instead keeping the old name and making it simpler it will just be known as "PV". Favorites Costco and JC Penney and others will remain. (Projection: "PV" from Red Development website)

Channel 12 NBC News Describes the "PV" Project of RED Development

From earlier broadcast. To see in full screen:

Channel 12 New NBC reports on February 26, 2022, "What are they building? Check out developer's plans for new Paradise Valley mall site.

One of the Valley’s most popular shopping destinations is slated to get a fresh new look that will incorporate retail, entertainment, and luxury housing.

RED Development, a Phoenix-based real estate company, announced on Tuesday new details about Paradise Valley Mall’s redevelopment project, including the project’s new name and logo." (Projection image from RED Development website)

PV Logo

Photo: Red Development website

Continuing, "The massive update is currently underway at the 100+ acre site at Tatum Boulevard and Cactus Road in Phoenix.

The company said the project will be named “PV." The site will have a new logo that was inspired by the Union Jack entry cubes, an original architectural element of Paradise Valley Mall from the 1970s.

Phase one of PV will open in mid-2024 and include a 400-resident apartment building, a Whole Foods Market, a new Harkins dine-in luxury theater concept, and three upscale restaurants that the company said will be announced soon.  

Phase one will also include an expansive 3+ acre central park with walking paths. The park will have also have a pavilion for performances, events, and community activities.

“This is the first of many exciting announcements planned and we look forward to seeing these phase one tenants embark on construction,” said Phoenix City Councilwoman Deb Stark.

The company said the next phases of the property will include office, additional retail and residential, hospitality, and entertainment concepts.

For more information about PV, visit".

If you cannot wait to buy a condo at the new PV Condo Developments, give me a call and I can help you find something close by.

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Comments (6)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jeff I have seen this trend in the past couple years, clearly smart developers recognizing that the Amazons of this world do not need Malls to conduct business.... Malls are a dying breed.... and lot's of people from California need homes in PV:))Endre

Mar 04, 2022 10:34 PM
Anna Banana Kruchten Phoenix Broker

Endre Barath, Jr. that's exactly right - PV will be the new place to be!  My favorite area to shop and dine out.  Can't wait!!

Mar 05, 2022 11:46 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Jeff - I also know of plans to transform malls across the country.  The world of retail understands that change is a part of it so this seems like a natural step.  Good luck to PV,  

Mar 05, 2022 05:51 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Right Endre Barath, Jr. these open condo multi use developments are thriving. It is interesting though after Amazon put so many retailers out of business then they went at bought retailers like Whole Foods. They also apparently have tried to open their own retail bookstores to replace the void left by Borders and other bookstores. I just ready that Amazon has given up on the retail bookstore experiment.

Mar 05, 2022 10:27 AM
Anna Banana Kruchten Phoenix Broker

That's what I heard on the biz new the other day - shutting down about 150 or so retail shops. Interesting.

Mar 05, 2022 11:45 AM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Jeff we're pretty excited about the new PV and have been watching the tear down since they started.  We shop in that area quite often as well as enjoy a few restaurants.  I can't wait to see the new apartments!  Gary will be so happy to know a new Harkins  will be there - his favorite movie theater.

Mar 05, 2022 11:44 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Roger that on Harkins Anna Banana Kruchten CRS, Phoenix Broker especially the popcorn! I love the Longhorn Steakhouse it is also one of my favorites. Jeff

Mar 05, 2022 01:23 PM
Anna Banana Kruchten Phoenix Broker

LOL I just picked up a BIG PARTY of Popcorn for Gary at Harkins!!  Longhorn is good!

Mar 05, 2022 02:36 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jeff yes I heard too here in my back yard in Century City they are closing a couple of the bookstores.... sad...Endre

Mar 05, 2022 06:42 PM