What Marketing Materials To Bring to Trade Shows

Real Estate Broker/Owner with Harry Norman, REALTORS® #331379

Thank you Rono Williams for your original blog. 

Original content by Rono Williams

Each exhibitor works hard to distinguish themselves from the competition at a trade fair. You must not only grab attention but also keep it once you've had it. While visually stunning signage may tempt visitors to visit your booth, you'll also need something to assist you in converting them into actual customers.


It's easy to underestimate the need to print trade show marketing materials for a display, especially in this day and age of instant communication via the internet. Equipping your booth with both electronic and printed marketing materials, on the other hand, may assist you in making a long-lasting impact on potential clients. Like using interactive brochures, pamphlets, banners, and wall cling to tell your firm's story or to promote a new product.


Nothing advertises your brand more effectively than an endless supply of print materials. However, a single set of brochures or business cards will not be enough to meet all of your objectives. In reality, because so many organizations and enterprises utilize comparable marketing materials during a trade fair, they may be more wasteful than not. More than anything, you should design a package of marketing items with your goals clearly in mind.


Consider the following ideas below for your next trade show exhibition.


Lost in the Crowd

Trade shows may be rather crowded; after all, they are the largest convention center in the US. It may be difficult to stand out in such a large crowd of exhibitors with so many similar-looking and sized booths. Seventy-six percent of guests have a specific booth in mind before the exhibition day.


As a result, pre-show promotion is crucial if you want to meet your goals and attract more attendees. This can only be accomplished by using social media as a marketing tool, creating blogs to demonstrate your expertise in your field and placement print adverts in your local newspaper.


Make Smart Design Decisions

While personalized trade show exhibits allow for very creative product displays and presentations, they may not be sufficient on their own. To stand out from the competition, invest in the best trade show displays and a team of expert booth designers to ensure that your trade show is unique and helps you stand out at current and future trade shows.


Once you've agreed on a place for your trade show exhibit, you can start designing your booth. If you have leftover materials from previous trade shows, you can repurpose them for the upcoming season. If you've already rented the materials, you can rent them again and make any necessary changes. Keep the following points in mind as you design your booth:


The Size of Your Booth

How much space do you have? Will you be able to set up multiple sites for attendees to visit, such as a lounge area with reading materials or a wall display with digital graphics? Is it possible to hang goods from the ceiling or other vertical surfaces?


Lighting Choices

The brighter your booth is lighted, the more visible it will be to pedestrians. Consider the areas you want to draw attention to, and then, if possible, enhance them with lighting. You could, for example, employ a row of LED lighting behind a banner or color-changing lights to draw attention to a billboard or video display.


Include Interactive Features

People will have something to do while waiting to speak with a member of your staff if you provide interactive tools such as video programs, tablets with touchscreens, or product demos. Interactive elements can help increase the appeal of your exhibit to customers who would otherwise pass by.


Understanding your customers' demands and responding to them faster than your competitors can provide you with a significant competitive advantage in a crowded market. To remain competitive, you must ensure that your company's primary focus is on its customers.


To stay one step ahead of your competition, you must also understand their strengths and shortcomings and how they will respond to client requests and industry innovations. Simultaneously, you must ensure that your company complies with all applicable competition regulations.


The Right Marketing Toolbox

Trade exhibitions are an ongoing effort to get noticed and differentiate yourself from competitors. Everyone who walks by your booth is a potential customer. You'll need marketing materials to turn potential into reality.




Your marketing materials should perform the following to be effective during a trade show:


Entice visitors to your booth.

Encourage them to engage in dialogue with you.

People must be properly informed and instructed in a timely and accurate manner.

Assist you in the formation of relationships and encounters.

Above all, leave a lasting impression.


Since no single sign can be expected to perform all of these duties, it is vital to develop a comprehensive package of marketing materials to achieve your trade show objectives. The right marketing toolbox should include:


Displays of Banners

Banners provide you the freedom to tell your brand's narrative in your distinctive way. A banner display should show creativity, inspiration, professionalism, or daring at a glance.


They can be utilized to provide information, promote your logo, or greet visitors to your exhibit. A display banner is a tried-and-true means of driving people to your exhibit in any instance.



Brochures allow you to deliver important information visually. You can highlight data such as selling points, product and staff introductions, and brand history while experimenting with shape, size, color, and texture.


You can also give your consumers advice, suggestions, and strategies to gain their respect.


Formal Invitations to Sales

Estimates, orders, and order examples can all be generated using sale invite forms. Create unique, customizable, and visually appealing forms that feature information about your brand's objective and purchasing procedure.


You might also provide a stack of print sign-up sheets to help you capture customer information while you tell your narrative.



Personalized notepads provide a personal touch to your event. Because trade exhibitions can be a cacophony, you may want to use handwritten outlines or explanations to facilitate contact with your visitors.



Brochures can be burdensome, and some customers are prone to misplacing them before arriving at their destination. Print a reasonable number of sleek and stylish postcards to complement your brochures while displaying adequate product and service information.


Cards for Business

In your catalog, provide business cards with your contact information and a clear call to action. Maintain a professional yet memorable tone to guarantee that your clients remember you.


Bags for Presents

Freebies are popular, so take advantage of this. You may create helpful goods like customized keychains or magnets with your logo and contact information.


Use a Company Emblem

Maintaining a consistent appearance can help you develop credibility for yourself, your employees, and your small business. Whether t-shirts or polo shirts, uniforms can help you portray a professional image


Make A Lasting Impression

Trade show exhibitions rely heavily on first impressions. You only have one opportunity to attract, excite, and educate passersby about your business. Bring a detailed trade show checklist with you since it can only help to be more organized.


Use this page to start planning your display, and don't forget to jot down any original ideas you have. You want walkers to become buyers at your trade show booth, so test these tactics before setting up your first trade show display.


Comments (1)

Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a nice day!

Mar 19, 2022 06:48 AM