Ask An Ambassador: Easy On The Salt

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

We try to keep our dietary salt levels reasonable in our home.  That means certain things can't be bought off the shelf without blowing past the daily recommended limits (have you looked at the nutrition label on a typical can of soup lately!!!???).  And what some manufacturers call "reduced" sodium is still a joke...yes, technically lower than "normal", but still enough to turn a freshwater lake into a nice saltwater lake!

But fortunately there are alternatives if we're willing to look for them.  Change the baking powder, change the bouillon, etc. There's still some effort involved though because the alternatives aren't high demand enough to always be readily available.  We can tour the local grocerer and big box stores and there's probably not even a spot on the shelves for them.  On the other hand, that online store that can deliver by the next day?  A couple of clicks and the sodium free chicken bouillon and the Mexican vanilla we want will be delivered within 24 hours.  And with the price of gas lately not leaving my chair to shop has even more appeal.

Is this a "let's sing the praises of the big "A" named company" post?  Nope, but there's are two basic basic concepts about what they offer that can be applied directly to our business:

1.  They make it EASY to do business with them

2.  They cover broad demand items AND niche items.

In years past I've scoured the area looking for something I've wanted.  Calling shop after shop, driving from store to store and maybe I eventually acquired what I was after, or maybe I was out a tank of gas and still didn't have the elusive item.  I'll still shop local when I can (thanks Doug for the help fixing the vacuum cleaner so you got our business for the new attachment when I could have just as easily went click, order, done.), but in a time crunched world EASY does carry a lot of weight.

So are real estate agents are we making life EASY for potential clients?

Does your blog answer questions they need answers to?

Are your IDX pages making it easy to find the specific home that fits their need?

Making it easy is a PRIME reason to provide long tail options that make life easier for home buyers and sellers to find information.

What buyer wants to look at EVERY home for sale in Cincinnati?  None of them.

What they want is to narrow down home search results to certain criteria that fit their specific home needs. 

I've had buyers over the years specify that a home has to have a fireplace, or be in a specific subdivision, or have a 3 car garage, or be on a 1+ acre lot in a township and not within a city limit, or have a finished basement, or needs to face North or East.  Now most of those criteria are easy to search for so creating those search pages can be done (with the exception of direction facing, I have to manually sort those to make it easy on our clients).

Bottom line:  the easier you make it for a consumer to use your site and find the information they seek, the more likely they're going to stick to your site and give you that call about Beacon Hill Townhomes For Sale, Cincinnati 55+ Patio Homes For Sale or Little Miami School District Homes With Barns For Sale.

Make it easy peasy and they have no reason to get salty and look elsewhere :)

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (17)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Salt is a villain as we get older.  Thanks for the post, enjoy Taco Tuesday, be productive, sell a house. bill

Mar 22, 2022 06:41 AM
Liz and Bill Spear

I think you've answered the question as to why we've went to tortillas over taco shells in our home :)

Mar 22, 2022 06:42 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Good morning Lia and Bill,

Complicated bells and whistles on sites do not sell, nor hold anyone in high esteem.  I have abandoned carts and sites at first glance or later when it became too difficult to work with.  A

Mar 22, 2022 07:20 AM
Liz and Bill Spear

I've done the same.  Start asking for too much of my information when all I want to do is look?  I'm out of there.  Almost every site has at least one alternative offering the same or similar information or services.

Mar 22, 2022 07:32 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - another smart post.  And it's not magic that your AAA posts are delivered each Tuesday.  It takes a practice of producing good content combined with the consistency to delivering it on a regular basis to make them successful.  And, of course, they are a reading requirement.   Although maybe some spiciness could be added from time to time.  Or maybe the occasional appearance of a Chihuahua, some bees or something from the garden.  

Mar 22, 2022 08:07 AM
Michael Jacobs


Mar 22, 2022 09:11 AM
Liz and Bill Spear

I can be disciplined when it comes to my commitments.

As far as pictures, the Chihuahuas are a bit challenging to get to hold still long enough to get a good focus!  Bee season and flowers are on their way at long last.

Mar 22, 2022 08:39 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  You have to give people what they are looking for. They are just not looking for houses these days . You want them to find your site and come back every week  where they will find good information .  Happy Tuesday Bill 

Mar 22, 2022 10:24 AM
Liz and Bill Spear

If we get specific, we have the opportunity to provide what they can't find on the big portals. 

Mar 22, 2022 11:13 AM
Beth and Richard Witt
Long Island Cash Home Buyer - Center Moriches, NY
Long Island Cash Home Buyer 516-330-6940



Mar 22, 2022 12:50 PM
Liz and Bill Spear

Thanks!  We try to help!

Mar 22, 2022 03:06 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Bill - well said! We shop at that big online store because they make it so darn easy!  Even if the item has to be returned - it’s easy! And that’s what consumers are looking for. 
And that pic is so darn cute!!   

Mar 22, 2022 12:53 PM
Liz and Bill Spear

Most of our dog and cat food is shipped to us from them.  And we have found returns to be fairly easy.  Periodically a can or two in a case will get the seal broken, and they'll either credit the entire case or send us a replacement case.
And Tiffany is a super sweet little girl :)

Mar 22, 2022 03:07 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Absolutely. We have got to make it easy for people to find what they need, even if they don't know that's what they needed. haha.


Mar 22, 2022 02:20 PM
Liz and Bill Spear

I figure if I throw enough long tail options out there, some of them will match what someone needs.

Mar 22, 2022 03:08 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Bill really good analogy - KISS!  A makes it so easy to get just about anything in a short time period.  And agents would be very smart to follow your excellent ideas on blogging and KISS!   Love your little dog pic!  I must find one of Norman and Barney for you!


Mar 22, 2022 03:00 PM
Anna Banana Kruchten CRS, Phoenix Broker

Oh yes, they can't wait to go and loved and adored by so many people! 

Mar 22, 2022 03:18 PM
Liz and Bill Spear

I bet they enjoyed their trip to Home Depot!

Mar 22, 2022 03:08 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I made the move to pink Himalayan salt quite a while back and have never regretted it, haha.

Mar 23, 2022 06:19 AM
Liz and Bill Spear

We have some of that in the cupboard.  Amazing how many types of salt there are when you start checking into it.

Mar 23, 2022 08:57 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Food with no salt is something I had for lunch yesterday.  A mall decided to welcome a supermarket. At grand opening 1000s actually waited to get in. It had a food stall I ordered something and could not find seasoning. I ate with no salt. So was the drink.  

Mar 23, 2022 06:31 AM
Liz and Bill Spear

Sam, When I look at the nutrition info on most prepared foods, there's rarely a reason to add more.

Mar 23, 2022 08:58 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Making it easy for potential clients to find information and navigate is oh-so important and especially for other agents looking to refer their clients to a trusted agent. Glad my web site got approval and another referral form to sign ended up in the inbox.

I prefer to maintain a low sodium level as well Bliz...thanks for another stellar post! 

Mar 23, 2022 09:00 AM
Liz and Bill Spear

We get more non-ActiveRain referrals over the last few years, and I think it's strictly because of having a bigger web presence thanks to all the blog posts and having our WP/IDX site rank and be easy to use.

Mar 23, 2022 03:16 PM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

On point BLiz (yep I’m still calling you that).  If we don’t make it easy for our clients the have zero reason for not shopping around for an agent that does.


By the way, thanks for that bouillon tip.  I use it a lot but never considered a low sodium version (whether available in store or online).

Mar 23, 2022 09:34 AM
Liz and Bill Spear

Well if anyone should call us that, it's the person that coined the term :)

As far as the no-sodium version of bouillon, HerbOx brand on Amazon is what we found.   We could find other varieties of HerbOx at the store, but they were all regular salt versions.

Mar 23, 2022 03:18 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Eliminating salt is challenging!  Great points about making things easier for consumers.  Technology has definitely helped spur that notion along, ie electronic signatures, etc.  And I'm very grateful right now not to have to buy gas in our very large county!  

Mar 23, 2022 11:55 AM
Liz and Bill Spear

There are a lot of foods that look good for a microwave lunch in Cubicleville...until I flip the box over and look at the salt content.  Quite often half or more of the daily recommended in one small box.  I've found some favorites that keep it reasonable and I stick to them.

Mar 23, 2022 03:19 PM
Greg Mona
West USA Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Another great post by Liz and Bill Spear! I don't have much to add as the previous comments summed up what I was thinking. One thing I can add is I always enjoy your posts and ask you to keep 'em coming! 

Mar 23, 2022 03:59 PM
Liz and Bill Spear

Greg, I made a commitment years ago to cover Tuesdays with an Ask An Ambassador post, so as long as I'm active in this community, it's my intent to see what I can come up with every Tuesday.

Mar 23, 2022 04:17 PM
Gwen Fowler-864-710-4518 SC * Mountain* Lake*Home
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

You are so right.  If some people are on a web page and the search gets too complicated, they just close that site and look for an easier one.  

Mar 24, 2022 05:29 AM
Liz and Bill Spear

And when it comes to homes for sale sites, there are plenty out there.

Mar 24, 2022 07:14 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


I suspect that having a site that is easy to navigate suggests to the user that you will be easy to work with as well. And you've shown that you care about the user experience.


Mar 25, 2022 12:16 PM
Liz and Bill Spear

I just try to put the shoes on my feet.  What do I like?  What puts me off?  Hiding key information just to "force" a call is not what I'd want.  And I don't want to register on a site either.  I know some of that runs against what we're taught to do, but my basic goal is I want to pass the consumer's test to hire me before they ever contact me.

Mar 25, 2022 12:23 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Great post. Now I want to know what you use as salt alternatives? I use sea salt and try to buy things that use sea salt instead of regular salt. It's still salt but maybe a little better? I do have things I can only get if I order them online.

Anyhow, great segway into real estate. You're right, we need to make it easy for people. It would be good to think about what makes it easier to work with us.

Mar 26, 2022 06:46 AM
Liz and Bill Spear

When we do add salt, it's most likely sea salt or kosher salt.  Mainly we just try and avoid high salt items, or limit them.  E.g. there's a surprising amount of salt in baking powder, but there's an alternative version that has almost no salt so we buy that instead. 

Mar 26, 2022 06:59 AM