We try to keep our dietary salt levels reasonable in our home. That means certain things can't be bought off the shelf without blowing past the daily recommended limits (have you looked at the nutrition label on a typical can of soup lately!!!???). And what some manufacturers call "reduced" sodium is still a joke...yes, technically lower than "normal", but still enough to turn a freshwater lake into a nice saltwater lake!
But fortunately there are alternatives if we're willing to look for them. Change the baking powder, change the bouillon, etc. There's still some effort involved though because the alternatives aren't high demand enough to always be readily available. We can tour the local grocerer and big box stores and there's probably not even a spot on the shelves for them. On the other hand, that online store that can deliver by the next day? A couple of clicks and the sodium free chicken bouillon and the Mexican vanilla we want will be delivered within 24 hours. And with the price of gas lately not leaving my chair to shop has even more appeal.
Is this a "let's sing the praises of the big "A" named company" post? Nope, but there's are two basic basic concepts about what they offer that can be applied directly to our business:
1. They make it EASY to do business with them
2. They cover broad demand items AND niche items.
In years past I've scoured the area looking for something I've wanted. Calling shop after shop, driving from store to store and maybe I eventually acquired what I was after, or maybe I was out a tank of gas and still didn't have the elusive item. I'll still shop local when I can (thanks Doug for the help fixing the vacuum cleaner so you got our business for the new attachment when I could have just as easily went click, order, done.), but in a time crunched world EASY does carry a lot of weight.
So are real estate agents are we making life EASY for potential clients?
Does your blog answer questions they need answers to?
Are your IDX pages making it easy to find the specific home that fits their need?
Making it easy is a PRIME reason to provide long tail options that make life easier for home buyers and sellers to find information.
What buyer wants to look at EVERY home for sale in Cincinnati? None of them.
What they want is to narrow down home search results to certain criteria that fit their specific home needs.
I've had buyers over the years specify that a home has to have a fireplace, or be in a specific subdivision, or have a 3 car garage, or be on a 1+ acre lot in a township and not within a city limit, or have a finished basement, or needs to face North or East. Now most of those criteria are easy to search for so creating those search pages can be done (with the exception of direction facing, I have to manually sort those to make it easy on our clients).
Bottom line: the easier you make it for a consumer to use your site and find the information they seek, the more likely they're going to stick to your site and give you that call about Beacon Hill Townhomes For Sale, Cincinnati 55+ Patio Homes For Sale or Little Miami School District Homes With Barns For Sale.
Make it easy peasy and they have no reason to get salty and look elsewhere :)
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz