I don't think there are any consumers searching for:
Cincinnati real estate agents who are beekeepers
Cincinnati real estate agents who have Chihuahuas and cats.
I KNOW there are people searching for Cincinnati patio homes for sale, Cincinnati new construction homes, Cincinnati condos for sale and a host of other variations on the theme including RE/MAX agent specific searches, school districts, budget ranges, etc.
That type of information is what initially gets us found, but it may not by itself be enough to have a home buyer or seller reach out for us. That's where the human element comes in.
I don't think the average consumer wants to work with someone they consider a jerk. Expertise matters, but I think for the typical consumer, trusting you outweighs what you may know (or not know).
So how do we establish that trust? It's not be being a nameless, faceless avatar with your web presence. Whether it's your blog, your About Me page on your site or your email signature block, or social media presence, giving people an insight into what makes you tick may be the difference between having a site visit and an actual "hey, I need some help with buying a home, can you help me?".
There are certain things I won't touch (you can if you want, your Life and your call), but some things for me are either too personal or too divisive for public sharing.
On the other hand, I know religion is taboo for many, but you'll find the following quote in our email signature block:
“Preach the Gospel at all times and when necessary use words.” ~
St. Francis of Assisi
Do I perfectly live up to that quote? No, but I try.
Are there people that might be offended by that quote? Perhaps, but I can't make everyone happy.
But what else will you find out about me?
I'm a Navy vet (a little fuzzy, but it's an OLD picture and pre-digital!).
My Facebook wall is filled with things like the following photos:
Chihuahua row, that's 7 of the 9 in the picture. The furry ones are part of our reason for working so hard in real estate! There's kibble to be bought!
A dandelion up close and personal. There's beauty in the details.
Where did I drop that head? (Know your locality!)
Hop to it! There's always something that needs done!
Amphibians aren't the only hoppers! Keep on hopping!
Keep your blog inching along!
Don't fall away from good business habits!
The right content will keep you bzzzy with the right clients.
It's okay to take a siesta when you need one!
Everything in this post is personal, a little glimpse into what makes me tick.
Give people a reason to trust you and an opportunity to find a common bond.
If they like what they see, you just might get that "you're hired" call!
Until next Tuesday, Just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
P.S. if you need a beekeeping, flower-raising, Chihuahua and cat herding agent to refer to in Greater Cincinnati, Go Navy and send them our way!