Ask An Ambassador: Reach Out And Slap Someone!!

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

KERSMAAAACKKK!!!!

As we've all seen recently, slapping someone in a public forum can get all kinds of attention!

And while we're not advocating laying a palm upside someone's noggin, when you're blogging, step 1 is a title that catches attention.

Fact is, you can have the greatest content in the world but to paraphrase Duke Ellington, it don't mean a thing, if you ain't got that click!

Take a cruise through the ActiveRain blog roll any given day and there's a trifecta that can catch your attention:

1.  The Title

2.  The Featured Picture (if there is one)

3.  The author

The perfect title grabs your attention. 

The picture helps further your interest. 

And the author's reputation may outweigh both of the other two based on past performance. 

The more established (and captive) your audience, the more you can play around with your titles.  If you're writing strictly for ActiveRain members, SEO be damned.  You can go for the hook with your title.

But if you're writing to be found by the search bots and consumers, you need to consider what will get you found? 

I regularly see missed opportunities when scanning the blog roll.

Tristate Ranch Home Sold!!!  (take a look at a U.S. map and how many tristate areas can you find?  I live in ONE of the many!)

Downtown Condo For Sale, You'll Love the View!!!  (again, specifics about WHERE are missing)

I know it's kind of dry from a human reading perspective, but a blog post titled "Mason Ohio Beacon Hill Townhouse Sold By (insert team name)" gives you a bundle of search terms that could all help you be found (city/state, subdivision, type of home AND team name) by a consumer with direct interest in any of those terms.

So use your title to grab attention (be it human or bot)!

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Comments (29)

Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Your title selection always seems to grab me by the collar Bill. You really do practice what you preach my friend. Happy Tuesday 🙂

Apr 05, 2022 08:58 AM
Liz and Bill Spear

I try, and especially so when the theme is about titles!  Happy Tuesday to you too!

Apr 05, 2022 10:09 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I was drawn to the title immediately, maybe a little faster than usual. But because of your reputation, I would read your blogs no matter what! Thanks for all you share with us!!

Apr 05, 2022 09:18 AM
Liz and Bill Spear

I assumed with all the slap discussions going on this week, the title and image would grab some extra attention.  Happy to do what I can to help the community.

Apr 05, 2022 10:10 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Bill I often see titles about Downtown Condo etc and wonder what downtown, what city, what state?   Good points!

Apr 05, 2022 09:18 AM
Liz and Bill Spear

There are a lot of missed opportunities on the blog roll.  Specifics matter.

Apr 05, 2022 10:10 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Love this Bill!!! You are absolutely right. When I am trolling for blogs to include for my weekly post, the trifecta you mentioned is what I look for!!!!  Today's readers have a limited about of time that they're willing to spend reading. 

Apr 05, 2022 09:54 AM
Liz and Bill Spear

Agreed.  My time (and everyone else's) has more and more demands.  A scroll through the blog roll needs to grab my eye and give me a reason to gamble that the time will be well spent.

Apr 05, 2022 10:11 AM
Aura Alex
CloseMyDeal, LLC - Seattle, WA
Need A TC? Virtual TC Services Nationwide

I noticed that sometimes a negative title/headline draws more attention. I frequently use some headline analyzers and SEO ratings available on Google. Your thoughts?

Apr 05, 2022 02:10 PM
Liz and Bill Spear

I think it can work, but personally not my style.  I've got a "no rant" approach to my blogging.  Part of my concern with negative titles/content is what is the type of client you attract with that content?  Most likely they're not the type of people that I really want to work with.

Apr 05, 2022 02:42 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

Well you caught our attention with your title! You are so right..not a catchy title = no clicks!

Apr 06, 2022 04:43 AM
Liz and Bill Spear

We have to give the reader a reason to think that beyond the click is something that will interest them.

Apr 06, 2022 05:03 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I cringe when I see a for sale title and nowhere is the state.  I guess we need to search all of them to find the home

Apr 06, 2022 05:34 AM
Liz and Bill Spear

Ed, exactly.  Liz and I live in Lebanon, OH.  There's a Lebanon PA and a Lebanon IN, and there are probably more in the US if I looked.  We've had search results cross us up with Lebanon the country.  And we live in Warren County, but there's a Warren OH city in the opposite corner of Ohio that people cross us up with.  Being specific will help with the bots and help avoid getting calls from people looking for the OTHER places.

Apr 06, 2022 06:12 AM
Sarah Layton | Copywriter & Inman Star Contributor
Best Real Estate Writer, a Layton Media brand - Bradenton, FL
I provide real estate content marketing services

This reminds me of a common point where a lot of people get confused when it comes to SEO, content, and copy.

 

What many people do not realize is that an important part in building your SEO strategy is creating as many URL's for your website as possible using a specific type of keyword strategy I won't get into here. The point is that the most successful online companies create thousands or even millions of URLs with SEO content that would be terrible reading just to boost their SEO. They don't promote that content, they just leverage it for the juice.

 

Apr 08, 2022 11:13 AM
Liz and Bill Spear

I've seen some similar tactics, LOTS of communities listed in the footers to landing pages with almost no content, but if you're searching Homes for Sale in Podunk, USA, the site probably has a match.

Apr 08, 2022 12:18 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Apr 09, 2022 06:34 PM
Liz and Bill Spear

Thanks!

Apr 09, 2022 06:57 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Bill - getting those clicks is what counts.  On my own web site I check my Google Analytics.

Apr 10, 2022 04:34 AM
Liz and Bill Spear

That's a great way to see what is working.  I like the monthly status emails I get for our site to see what is most popular.

Apr 10, 2022 07:39 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Good morning Bill,  # of comments on your post alone shows your title drew em in.  Well done.  Enjoy your Sunday.  Mark

Apr 10, 2022 04:57 AM
Liz and Bill Spear

Mark, a bit better than my typical Tuesday AAA post!

Apr 10, 2022 07:39 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Reach out and slap someone is definitely an attention getter, and if I had seen that before Kathy Streib shared it, I would have definitely clicked (not sure where I was that day!)

Enjoy your Sunday!

Apr 10, 2022 06:08 AM
Liz and Bill Spear

I figured I'd ride the current events pony for this one :)

Apr 10, 2022 07:40 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your observations and your advice. 

 

Apr 10, 2022 09:39 AM
Liz and Bill Spear

You're welcome!

Apr 10, 2022 12:22 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Bill:

Certainly your title is a good illustration of the point...one of them...made in your post. I wonder if "slap" or "slapping" is now going to be a very popular keyword?

Jeff

Apr 10, 2022 11:47 AM
Liz and Bill Spear

I think (or hope) that it will be a short life for that keyword.

Apr 10, 2022 12:22 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  I usually read your posts but missed it this week Kathy Streib featured this I agree with you .Look at the response!  You are talking market reports people are looking for the SLAP😋  City and State are so important and I almost did not include it in mine .Had to think twice, but that was alright -as I included it 

Apr 10, 2022 02:22 PM
Liz and Bill Spear

The easier we make it to get indexed and found, the better for the potential client and us.

Apr 10, 2022 02:50 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Bill,

You hit it. Longtail searches do make a difference.

Apr 10, 2022 02:54 PM
Liz and Bill Spear

Longtail is responsible for the bulk of our Internet lead generation.

Apr 10, 2022 08:23 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Your name popped up "Ask an Ambassador" and that is what caught my attention - when I clicked on it, I saw the rest of the title and LOVE it! You're so right - the title does matter. I just stink at coming up with great titles! I need some of your creativity!

Apr 11, 2022 11:28 AM
Liz and Bill Spear

I have my moments :)

Apr 11, 2022 02:30 PM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824

Great suggestions Bill.  I have to remember that.

Apr 12, 2022 02:53 AM
Liz and Bill Spear

Glad you liked it!

Apr 12, 2022 07:48 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I see this all the time & it's an unbelievable missed opportunity. I remember having tons of SEO classes to learn from .....

Apr 12, 2022 06:34 AM
Liz and Bill Spear

It's one thing that seems to be missing from AR in its current state.  The Zoom meeting provide some training, but otherwise it seems we're more on our own.

Apr 12, 2022 07:49 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Liz and Bill Spear - Well, that Title got my attention! Duke Ellington has that swing and he mastered the piano! When he played and they sang, he got attention. By the same token all your Featured Posts get my attention!

Apr 21, 2022 08:21 AM