Special offer

Ask An Ambassador: Does Blogging Work?

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Tap tap..... hello....is there anyone out there??

You grab your keyboard and twist the blog a little harder.

C'mon, let's pop the lid and get my business booming!!


You've heard the legend.  Back in the early days of blogging ActiveRain was just packed with the mythical Google Juice and if you followed the lessons taught by the leaders, you were going to get found.  Easy, peasy.

Flash forward a decade or so and perhaps it's not so easy.

There's a LOT more competition out there.

You've got the mega-real estate companies and portals with millions in their budget and you've got moths flying out of an empty wallet.

You've got to compete for the attention of people that prefer 144 characters or less.  And Tik Tok, and Instagram, and Facebook, and...and...and....

Periodically some guru will proclaim BLOGGING IS DEAD!!!  Maybe they just want clicks, maybe they're sincere, frankly, either way I'm going to go Rhett Butler because I know what I know. 


Blogging STILL works.


Now what's right for me may not be so right for you.

You tailor your blog posts for YOUR audience and what YOUR audience wants may be different than what MY audience wants.

If you live in wide open spaces where the smallest lot comes in 10 acre increments, you'd be wasting your time with my niche of low maintenance housing options. 

My niche works because I live in an area with two metropolitan areas doing their best to merge somewhere between Cincinnati and Dayton.

The burden is on you as a blogger to understand your market, your audience, and what your audience seeks that you can provide better than the big portals and the folks with the million dollar budget.


You are LOCAL.  The national companies work off data, data that you should understand better than they and their algorithms can understand.

Recognize a weakness in your MLS and the information provided to the public?

There's your opportunity to gain business.

Where does the consumer find information about Y when the big companies only know X?

You know Y.  You're living it and breathing it every day, the challenge for you is to take Y and put it together in a way that gets found and engages consumers.

Side benefit?  Blogging gives you a bigger digital footprint.  Combine it with other efforts (Google My Business for instance) and you're more likely to get found by agents seeking referral partners and people doing "near me" type searches.

Blogging isn't a sprint.  No posting twice and sitting back waiting on the phone to ring.  It takes reaching a critical point of relevant content that establishes you as a "go to" agent in the eyes of Google's bots and the consumer too.

But in time, you'll start to see the signs that it's working.

The signs aren't always so simple as "I have a house to sell" calls.

The signs might be "mistake" calls that think you're the HOA manager, or the builder's rep, or any host of other similar calls.

I don't mind the "wrong number" type contacts.  They're solid evidence that blogging STILL works.

So find your audience.  Find your blogging voice.  Have patience, and watch for the signs that your blog is working.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

 FacebookWordpressYouTube Pinterest







Norbert Fabre, MRSA
Indoor Microbial Specialist IMS - Fort Lauderdale, FL
Mold Inspector & Mold Assessor

Thank you Liz and Bill Spear this is just want I needed. I have been trying to lift off my name out there and my business page (google business profile manager) and I know with hard work and dedication to blogging it can make a difference. 

Apr 12, 2022 11:27 AM
Liz and Bill Spear

After a certain time of hitting the same topics, you reach a critical mass that makes it easier for you to be found.  Keep it up!

Apr 12, 2022 03:48 PM
Ben DeHaven
Haven Realty & Investments - Lakeland, FL
Proudly serving Winter Haven & Lakeland, Florida

I get HOA and Condo association calls from time to time on multiple areas. Thanks for the reminder !

Apr 12, 2022 11:59 AM
Liz and Bill Spear

Every week!  Yesterday it was someone working to get the sign contracts to refurbish a community's entrance signs.  That particular subdivision post is one of my most found.

Apr 12, 2022 03:48 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Hi Bill another great perspective.  Blogging does work and it does take time. And even if we don't get the google juice like we used to in the earlier years, it still can work great if done the right way.

Apr 12, 2022 02:42 PM
Anna "Banana" Kruchten

I think it was both.

Apr 12, 2022 04:42 PM
Liz and Bill Spear

I don't know in the early days how much of it was because ActiveRain was on top of the SEO game, or just a lack of competition, but now anyone that wants to can try and build a web presence for their business.

Apr 12, 2022 03:49 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Just started my blogging marathon on my web site. I have a loooooong way to go I'm sure. But I keep on posting


Apr 12, 2022 03:11 PM
Liz and Bill Spear

It takes a bit, but evergreen posts keep the phone ringing.

Apr 12, 2022 03:50 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have definitely found that you kind of have to blog about things that are exclusively you or universally accepted but you can’t  waiver in between.

Apr 12, 2022 05:14 PM
Liz and Bill Spear

That's the issue I have with some of the canned content we see here.  If you have a captive audience, that can work.  But if you're competing with 1000s of other sites for eyeballs, what's unique to pull people to you?

Apr 12, 2022 07:06 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - I always appreciate learning from you. You teach me to distinguish between easy peasy and true satisfaction as a result of hard work and consistency. I wish you all the best. 

Apr 12, 2022 05:49 PM
Liz and Bill Spear

Thanks!  We know what has worked for us, we just need to do more of it as new opportunities present.

Apr 12, 2022 07:07 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Good morning and thank you for another right-on post. I've been getting those calls thinking I'm the HOA and that I know all the rules. Every time I get one of those requests, I contact the HOA and get the information. It makes me more knowledgeable about that particular area, AND I have another person I'm in contact with. Win-win.

Apr 13, 2022 04:22 AM
Liz and Bill Spear

If nothing else, those type calls confirm that the public is finding our work.  Might it lead to some future business from those callers?  Maybe, and maybe beats an outright "never".

Apr 13, 2022 05:16 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Great advice. It's interesting people say blogging doesn't work in a world where influencers are making a killing by blogging and being on social media. It works but it takes concentrated effort and finding the right audience. People are looking for what the locals think not the big companies.

Apr 13, 2022 05:42 AM
Liz and Bill Spear

There are many different ways to be successful.  I suspect when some real estate "guru" puts out a blogging is dead announcement, they're just trying to get attention OR trying to sell something, some magic beans that will lead to new business...and it will, for THEM.

Apr 13, 2022 07:29 AM
MarieJosee Trincaz
MJM Group Miami Beach @KW Realty - Miami Beach, FL
Specialize in Second Homes / Condo Miami Beach !

Always love your post , it’d a pleasure to read 

wish you a good day 


Apr 13, 2022 06:13 AM
Liz and Bill Spear

Always happy to provide something useful!

Apr 13, 2022 07:29 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Blogging has worked for me even though I can't always pinpoint where business has been achieved from it.

Apr 13, 2022 06:56 AM
Liz and Bill Spear

I think putting out 1000s of posts has given us a bigger virtual appearance, so even though I can't always point specifically to blogging or IDX pages, I can have a general idea of how we got found.

Apr 13, 2022 07:30 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Back in 2009, I wrote a blog here.  I still have a lot of fun with it when sales people call trying to to sell me paid ads on Google to get on the infamous "page 1 of Google".  If I have time to let my smart @ss self out to play along I say "Oh is that hard to do organically?"  Yes, it is almost impossible especially with the big real estate companies dominating that space.  "Oh, so it would be even harder to get something on a global scale, like World Peace?" It would be impossible.  "In that case, do me a favor, would you Google "The Answer to World Peace Disclosed" and tell me what you see for the first organic response?  Most people get this:  https://activerain.com/blogsview/1019578/answer-to-world-peace-disclosed-

Thirteen years now, I have held the #1 spot for that search term.  That might make me uniquely qualified to be your Realtor in Boise.

Apr 13, 2022 07:23 AM
Liz and Bill Spear

Jim, those type calls and emails crack me up.  They don't know my keywords and they don't know my niche, and we're page 1 for the things I put effort into, and in some cases multiple spots on page 1.  I don't need to pay anyone a dime to get there.  You've proven you can do it.  Blogging can definitely be a winning strategy.

Apr 13, 2022 07:32 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Liz and Bill Spear I love blogging and am trying to be more diligent.  Another thing I love to do with those sales calls is ask THEM what their company does.  They typically something like "We excel at SEO".  I reply, interesting, because I am on page 5 of Google searching the term "We excel at SEO" and I haven't found your company yet!

Apr 13, 2022 07:47 AM
Liz and Bill Spear

Jim, If we're so hard to find, how did they find us to call us?? :)

Apr 13, 2022 09:54 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Helpful thank you! I'm not the most consistent blogger, but seeing the fruits here is encouraging.

Apr 13, 2022 07:52 AM
Liz and Bill Spear

The work we put in has paid off well for us.

Apr 13, 2022 09:55 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Long tail still works and at the very least put a full address on that house they have to sell.  It may actually get a response

Apr 13, 2022 08:32 AM
Liz and Bill Spear

Ed, it's an opportunity if the blogger takes advantage.

Apr 13, 2022 09:55 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

So very true, I get many of those mistake calls. So I know it does work.

Apr 13, 2022 10:35 AM
Liz and Bill Spear

And I suspect for our newer bloggers, getting that affirmation the first few times that they're getting found is a positive reinforcement to keep blogging.  Over time, the ratio of mistake to potential client calls gets more favorable.

Apr 13, 2022 02:23 PM
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Liz and Bill Spear 

Your long-standing commitment to promote the interests of AR and sharing your own success is truly impressive.   Your clients are lucky to have you, a comment I don't easily throw around.  

Apr 13, 2022 12:35 PM
Liz and Bill Spear

Much appreciated Brian!
I've assumed for a long time that if the community of ActiveRain does better overall, we all do.  Keeping the doors open and the lights on is of mutual benefit to all of us.

Apr 13, 2022 02:24 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- your post is spot on. Over the years, things have changed...we've all learned much more about blogging and SEO and yes, the competition is definitely out there. However, if you don't work at it and throw your hands up, then it definitely won't work. 

Apr 13, 2022 02:02 PM
Liz and Bill Spear

There's definitely dedication needed to succeed with blogging.  A handful of posts will most likely not result in positive results.  Develop enough content and in time the business comes.

Apr 13, 2022 02:25 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Well said. I don't think there is a silver bullet for blogging success these days. Knowing your local market, and audience, providing information that consumers want and need, and being consistent all help. 


Apr 13, 2022 05:32 PM
Liz and Bill Spear

I'd agree with your assessment.  It's not a quick hit to fix business, but something that can pay off for a long time if someone is willing to do the right kind of work.

Apr 14, 2022 05:35 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

You hit the nail on the head Bill.  Although it's been years since I blogged consistently, I firmly believe the blogging is not dead. Not only does blogging serve buyers and sellers well, it also serves to educate the real estate community.

Apr 14, 2022 05:49 AM
Liz and Bill Spear

Blogging can be a multi-purpose tool, just a matter of how we want to use it.

Apr 15, 2022 05:24 AM
Raine Carraway (Michelle Carraway)
EXP Realty - Lenoir, NC

Good advice. I know the buzz in online marketing has shifted to video and platforms like TikTok, but blogging still works and a lot of people enjoy having content they can read rather than watch. 

I recently returned to the real estate business, and to ActiveRain, after over a decade out of the business, and during that time I'd still get the occasional phone call from a person who had found my blog here. If it worked while dormant, then it's got to work better once active again and up-to-date.

Apr 16, 2022 07:35 PM
Liz and Bill Spear

Raine, Welcome back!  I fall into the category of if I'm trying to learn, I typically prefer written over video.  I know that might take me out of market for some of the younger buyers, but first timers isn't really our niche.

Apr 16, 2022 08:19 PM