Test It, Tweak It and Try It Again

Services for Real Estate Pros with Casual Uncluttering LLC

I love just saying the "T...T...T.." part of Test It, Tweak It and Try It Again: Micro-Launches Sell New Ideas, the lesson Maggie Giele offers in her 2021 Playful Creative Summit presentation. It just twirls off the tongue. She's applying it to marketing, and it's brilliant in that arena. I'm paraphrasing very very VERY broadly to summarize her concepts and I'll explain why in a minute: you need to be specific with yourself about who you want as a customer; you need to really understand why you're selling what you're selling - what it's worth; ya gotta make your offer clear, explain why it's urgent that your client buy the product/service/project quickly. And once you've got those foundations, start tossing out little hints about the idea to test it out: drop it into your conversations, post snips to Facebook, talk about the themes in a podcast. Take notice of peoples' responses, adjust your product and sales approach accordingly, and, when it's "right," launch. Set aside, battle if you need to, perfectionism. You'll never finish if you let perfectionism freeze you.


So where do I want to go with this????? What if you're your own client? What if you treat your organizing challenges as projects with "market-based" solutions and self-talk as sales pitches that need tweaking? Who do you want to be - your own best self, your own customer? Why do you need to "buy" the changes you're considering? Why are there deadlines, why is it important to act? And now, start talking about the adjustments to yourself, mention your ambitions to clergy, friends, family, anyone you trust. Listen to their feedback, pay attention to how you feel and think as you suggest these goals to yourself. Tweak your language, refine your purpose. All progress is good progress.

Comments (4)

Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

The most important words in your post (as I see it) is "All progress is good progress." Know where you want to go and take the first step!

Apr 14, 2022 04:57 AM
Lauren Williams, CPO, CVPO

Kat Palmiotti I haven't yet got a banner with "All progress..", but I'm tempted. Lauren

Apr 15, 2022 10:06 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lauren, working on my web site and SEO is almost a daily event.   Always remember what message you are sending.

Apr 14, 2022 07:26 AM
Lauren Williams, CPO, CVPO

@Joan Cox - Absolutely! Lauren

Apr 15, 2022 10:05 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Lauren! I remember a book from the 80's "If it ain't broke - BREAK IT!"

Apr 14, 2022 10:22 AM
Lauren Williams, CPO, CVPO

Rocky Dickerson I will have to find it 🙂 Lauren

Apr 15, 2022 10:04 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Lauren Williams, CPO, CVPO - We can never stop reinventing ourselves. If we quit, we may be out of commission. Building a business and living means learning all the time. This is a very nice and thought provoking post! Something we need to pay attention to. 

Apr 25, 2022 09:15 AM