Creative Marketing Tactics To Propel Your Social Purpose - Adriana Dakin and Abigail Ahoude

Services for Real Estate Pros with Casual Uncluttering LLC

During Creative Marketing Tactics To Propel Your Social Purpose, Adriana Dakin and Abigail Ahoude, Co-Leaders of ImaginePod, encouraged their 2021 Creative Playful Summit audience, while interviewing with Alyea Ssandovar, to: (1) figure out what you're good at, and find people who complement you in your weaknesses, and (2) remember that marketing is relationship-building. They suggested marketing using quizzes, a playful tool to generate interest in a topic: quizzes guide participants to learn about themselves, and then help them to approach your subject with their new understanding.


I LIKE these! I've participated in social justice efforts for decades - getting the messages out is intimidating. When you remember to focus on the people you're speaking to rather than the cause, the cause will be heard. I'm going to take this a mile farther - when you focus on the people you're conversing with, whether it's about their day at school, their argument with their boss, or the wonderful sunset they just saw, the message will be heard - you care. And taking the idea of quizzes that much farther as well - Ask "Hey, tell me about that" questions during conversation. "Yes/no" questions sink conversations: "Hey, tell me" give them wings.

Comments (3)

Emcee M. Arah
Remax Excellence - Silver Spring, MD - Silver Spring, MD
Realtor w/Architectural Dimension, AHWD CRS B-Arch

Very true, Lauren. Asking open-ended questions forces the person you are talking to into an actual conversation. They feel like you are actually listening to them and want to hear what they are saying. This is an invaluable tool as a realtor - and in many other industries as well.

Apr 20, 2022 01:15 PM
Lauren Williams, CPO, CVPO

Emcee M. Arah There are wonderful courses in the technique, especially in Motivational Interviewing contexts. I feel as if I could study it for a lifetime and only touch the surface. Lauren

Apr 24, 2022 03:54 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Lauren Williams, CPO, CVPO - Brilliant! I really appreciate and enjoyed reading your blog post filled with fresh new ideas for marketing and relationship building. Isn't that what sales are all about? Lauren, thank you, very much!

Apr 25, 2022 02:56 AM
Lauren Williams, CPO, CVPO

Patricia Feager, MBA, CRS, GRI,MRP If we don't build relationships with our clients, we can't work with them effectively - we'll just be guessing at what they need. Lauren

Apr 25, 2022 07:39 AM
Patricia Feager, MBA, CRS, GRI,MRP

Lauren Williams, CPO, CVPO - I agree with you 100%. Without building relationships, what's the purpose? As we listen carefully to our clients and others, we learn a lot more about ourselves. 

Apr 25, 2022 09:04 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Building relationships and maintaining them is so very important, otherwise they stray and find someone more attentive, Lauren. Fantastic post!

Apr 25, 2022 08:34 AM