Summerland is a small town within Santa Barbara County, between Carpinteria and Montecito. Two of our favorite local restaurants are there: The Summerland Beach Cafe (great for breakfast-best waffles) and The Nugget. The Nugget (pictured above) is a crazy, eccentric place that feels like it could be a saloon from California Gold Rush days.
While enjoying lunch at the Nugget this week, we noticed these guys at the bar. One was wearing a tee shirt with a graphic for "Stinky's" House of Fish on the back. It reminded us that humor, when it is done right (and is part of your brand personality) can really resonate with your target market because it leaves an indelible impression that is hard to forget, even after hearing the brand name just once.
Then, if you buy-in to the name you cannot help but laugh at the slogan, "Quality You Can Smell" and the descriptor, "Previously Fresh" A good slogan and descriptor should reinforce the brand name and make it even harder to forget.
Geico and Progressive Insurance have come out with omnipresent humorous commercials. They must be successful because other insurance companies, like State Farm have followed suit with their ridiculous commercials. Monkey see. Monkey do!
What do you think of Stinky's? Do you think these insurance commercials stink? Is humor good a good thing for your brand?