Ask An Ambassador: Commodity or Premium?

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

You might think salt is salt and pepper is pepper.  Just a commodity to grab off of your local grocer's shelf, and what you pick up might suit your palate.

But what if you could do better?

What if you discovered the advantages of NOT using a commodity offering?

There's a lot of variety out there even with the so-called basics. 

Rock salt, table salt, kosher salt, sea salt of many varieties and colors, Fleur de Sel, Himalayan, and the list could go on.

Start checking into black pepper and you'll find differences between Lampong, Tellicherry and Malabar. 

A little extra oomph to your meal that goes well beyond the paper packets of salt & pepper at the diner.

So how does the public see you?

Are you a commodity?

Your blog is an opportunity to show that you can add some spice to your real estate service offerings.

You can present generic information, or you can provide specifics that provide more detail about what you know and how it can help consumers have a successful home purchase or sale.

With thousands of agents available in most primary markets, it's critical to be found and prove that we're not the real estate equivalents of cheap paper packets of salt and pepper.

Posts about local real estate niches specific to home types, new construction, specific subdivisions, etc., those are the flavors that move an agent from a commodity to an agent who provides a reason to be called.

So how do you want your blog to be?  Commodity?  Or premium spice?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (17)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. Bingo! You nailed it. Develop a niche and own it! It may be the express lanes to success. Enjoy your day.

Apr 19, 2022 05:10 AM
Liz and Bill Spear

Wayne, We've found doing detail work (niches, subdivisions, etc.) is what gets us found.  If you don't have a big sphere/established referral business, finding other ways to get found is crucial.

Apr 19, 2022 06:12 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Great information.  Thanks for sharing and have a wonderful day! bill

Apr 19, 2022 06:13 AM
Liz and Bill Spear

You're welcome!

Apr 19, 2022 08:31 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I was told that pink Himalayan salt was best so I have been using that exclusively for years, I am very loyal, haha.

Apr 19, 2022 06:36 AM
Liz and Bill Spear

We have a big bag of that, along with a selection of different peppercorns.  Amazing what you can order off the Internet, and in general proportionally way more affordable in larger quantities than the small bottle stuff at the grocer.

Apr 19, 2022 08:33 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Great analogy! I'm definitely not a plain salt and pepper kind of girl. 

Apr 19, 2022 07:21 AM
Liz and Bill Spear

I've found the other varieties of peppercorns have more kick than the plain stuff from the grocer.

Apr 19, 2022 08:34 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations as you approach the three million points milestone.

Apr 19, 2022 09:32 AM
Liz and Bill Spear

Points?  We don't need no steenkin' points!!! :)

Apr 19, 2022 12:20 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I do not want to be a plain packet of salt and pepper, no sirree! 

Apr 19, 2022 10:15 AM
Liz and Bill Spear

A little extra pizazz is worth it :)

Apr 19, 2022 12:21 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Great points Bliz! Referral business is important and you must be seen above others. Sending out quarterly mailings to past and present clients is a reminder that I am still here, providing the same quality service as always!

Apr 19, 2022 01:15 PM
Liz and Bill Spear

So many different options to achieve success depending on the target audience.

Apr 19, 2022 07:00 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Top of the salt hill or just a commodity!  Great analogy Bill!  We all figured out how to create our niche (or not) and the level of success  gained over the years - depends on continually upping our game.

Apr 19, 2022 04:29 PM
Anna "Banana" Kruchten

You picked your niche of the salt hill!

Apr 19, 2022 09:14 PM
Liz and Bill Spear

Niche blogging/IDX pages have been our bread and butter for a long time.

Apr 19, 2022 07:01 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

This is a terrific analogy, as others have recognized. Keeping top of mind with past clients, and prospects is key, as is providing the content that your targeted audience is looking for all, with a bit of spice here and there to keep them interested.


Apr 19, 2022 05:09 PM
Liz and Bill Spear

We need to put sufficient options into our funnel to make up for the clients that never proceed (I've had a couple lately that after months of looking have decided to not buy after all).

Apr 19, 2022 07:02 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing your interesting perspective Bill. I honestly never thought of your point of view. Happy Tuesday 🙂

Apr 19, 2022 07:44 PM
Liz and Bill Spear

I try to provide something different when I can.

Apr 19, 2022 08:37 PM
Jim Harper
Atlanta Communities Real Estate - Marietta, GA

Seems to me you're "kickin' it up a notch" Bill. Liking  the gourmet salt and pepper commentary.

Apr 19, 2022 08:02 PM
Liz and Bill Spear

It's amazing what you can learn with a few clicks, and then order away from Amazon and other places to get the spices.

Apr 19, 2022 08:37 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Making an agent stand out as someone special is one of the reasons I love writing agent bios. I see so many that say the same ho-hum stuff - they make those agents all look like boring clones.

Apr 19, 2022 09:20 PM
Liz and Bill Spear

Sometimes that's the challenge, how much do we let people peek behind the curtain to know who we are as people?

Apr 20, 2022 05:05 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - you are great thinkers! Love the analogy and explanations to internalize. 

Apr 20, 2022 09:09 AM
Liz and Bill Spear

I've enjoyed putting analogies to work with our blog :)

Apr 20, 2022 03:19 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

this morning I got an email from a current seller saying "the listing looks great on line, the pictures are perfect"  The house went pending before I got those photos.  But still .... will it close..... so it's out there saying "sellers still willing to show and take backups".  Because that's how I roll.  Backups are important.

Apr 20, 2022 01:18 PM
Liz and Bill Spear

And listings are advertisements for other sellers, so even in this market it pays to give a listing full treatment.  Our most recent listing went to a backup offer when the first buyer wanted repairs.

Apr 20, 2022 03:18 PM
Roy Kelley
Retired - Gaithersburg, MD

This is good advice to share.

Add some more spice and have an outstanding day.

Apr 21, 2022 09:17 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Bill,

Boy did you nail it! What a great analogy. I just came back from Italy and they use sea salt which adds so much flavor. That extra oomph turns their meals into "spectacular" instead of ordinary! As agents we have to make sure we are not just "run of the mill" to our our value every step of the way!

Apr 22, 2022 11:30 AM
Liz and Bill Spear

Dorie, I would have liked the opportunity to explore the meals in Italy a bit more when my mom and I visited a few years ago.  Finding the places that really know what they're doing has to be quite the treat!

Apr 23, 2022 03:58 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  I really do not know how I missed this one - always good 

Apr 24, 2022 03:54 PM
Liz and Bill Spear

It happens, we all get busy!

Apr 26, 2022 05:13 AM