You might think salt is salt and pepper is pepper. Just a commodity to grab off of your local grocer's shelf, and what you pick up might suit your palate.
But what if you could do better?
What if you discovered the advantages of NOT using a commodity offering?
There's a lot of variety out there even with the so-called basics.
Rock salt, table salt, kosher salt, sea salt of many varieties and colors, Fleur de Sel, Himalayan, and the list could go on.
Start checking into black pepper and you'll find differences between Lampong, Tellicherry and Malabar.
A little extra oomph to your meal that goes well beyond the paper packets of salt & pepper at the diner.
So how does the public see you?
Are you a commodity?
Your blog is an opportunity to show that you can add some spice to your real estate service offerings.
You can present generic information, or you can provide specifics that provide more detail about what you know and how it can help consumers have a successful home purchase or sale.
With thousands of agents available in most primary markets, it's critical to be found and prove that we're not the real estate equivalents of cheap paper packets of salt and pepper.
Posts about local real estate niches specific to home types, new construction, specific subdivisions, etc., those are the flavors that move an agent from a commodity to an agent who provides a reason to be called.
So how do you want your blog to be? Commodity? Or premium spice?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz