Using RPR for mailing list - caution!

By
Real Estate Broker/Owner with 406-270-3667, kat@thehousekat.com, Broker/REALTOR® RRE-BRO-LIC-75443

If you've ever used Realtors Property Resource (RPR) before, you may know this already but if you haven't, I wanted to share a caution.

RPR is a tool available through our MLS system. It has a useful search capability and you can find both properties that are on the market and those that are not. I put together the following flyer which I wanted to send it to all the properties in the nearby area. I used the RPR map capability, pulled up a list of all the appropriate homes, and downloaded a mailing list.

Well, I sent the flyers out, and this morning when I checked my post office box, I found the pile in the first photo above. 40% of the envelopes were returned. When I looked them all up in tax records, the correct mailing addresses were not the same address as those on the RPR lists.  The mailing lists from RPR provide only the addresses for the actual property*, and not the mailing addresses for the property owners. I learned this the harder (more expensive) way. 

*4/25 UPDATE: Peter den Boer  pointed out that there IS a spot where you can request the billing address instead of the property address. It is MY fault that I did not notice that. So now my caution is just, if you DO use RPR, and you are ready to download labels, don't accept the default setting - but instead select "billing address" so you will send your mail to the correct addresses.

Thank you to Peter for the clarification.

 

 

Comments (69)

Steven Beam
RE/MAX Alliance - Parker Colorado Real Estate. - Parker, CO
Parker Colorado Real Estate

Holy cow. I've done something like this years ago. Unfortunately like all things in life now you have to buy up to date mailing lists. 

Apr 25, 2022 08:48 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Wanda Kubat-Nerdin - Wanda Can! - Thank you - I hope she explains.

Steven Beam - Thank you for your comment!

Apr 25, 2022 10:10 AM
Wanda Kubat-Nerdin - Wanda Can!

I feel a blog coming on...😉

Apr 25, 2022 10:23 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

This can definitely get expensive and I know this from experience Kat 😟

Apr 25, 2022 01:05 PM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Any mailing address list needs to be scrubbed for problem areas.  Trust, llc's and partnership are all handled differently.  

Apr 25, 2022 01:47 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Paul S. Henderson, REALTOR®, CRS - it sure can! Thanks for your comment.

Peter Mohylsky. Broker -BRIX REALTY - yes indeed.

Apr 25, 2022 01:52 PM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

40% it is a big number for sure, but my best wishes that you will have better luck with the other 60%, to compensate the 40%. In FL sometimes the report isn’t good for some areas. Good luck on your business, thank you for sharing 

Apr 26, 2022 08:33 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Thank you as well for your comment, AndreaBFerreira CRS - SRS - CLHMS !

Apr 27, 2022 04:49 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Kat - I wouldn't be using that list but I have to say the problems occurs with other lists as well.

Apr 27, 2022 05:53 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

That's true, Grant Schneider !

Apr 27, 2022 06:04 AM
Dinah Stallworth-Lewis
Priority Real Estate LLC - 318.332.8281 - Natchitoches, LA
NATCHITOCHES, LA HOMES FOR SALE

Kat,

I like learning new things, so thanks for sharing your experience.  This will definitely help realtors using RPR lists.  Good luck with the 40%.  

Apr 27, 2022 03:58 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Thank you Dinah Stallworth-Lewis - I appreciate your good thoughts!

Apr 27, 2022 06:07 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kat,

I appreciate you sharing your experience with the RPR.  It was a learning experience that you are trying to avoid for others.  Thank you!

I missed this post because I was out of pocket. I use the RPR for data gathering when researching comps.  I have found that sometimes it is not accurate, so for me, it is just another tool to help. 

I get mailing lists from a trusted escrow agency that I use.   I ask for a particular subdivision and they actually provide me with the stickers, so I have never used the RPR for gathering addresses. 

Apr 28, 2022 09:24 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Sheri Sperry - MCNE® - Thank you for your feedback as well!

Apr 28, 2022 11:52 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Saturday morning, Kat.

Have an outstanding weekend.

Apr 30, 2022 07:46 AM
Kat Palmiotti

Thank you Roy!

Apr 30, 2022 11:35 AM
Jon Boyd
Home Buyer's Agent of Ann Arbor - Ann Arbor, MI
Ann Arbor Real Estate Buyers Agent

Hello Kat,

 

Thank you for the insight. I haven't uses RPR for addresses yet but I plan to.

 

Also, I don't agree with Sarah. 

 

Please let us know how the effort turns out, and remember, you need to touch people about 7 times before they will remember you. You may want to send the same mailer a second time to the same (revised) list.

May 02, 2022 05:20 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Thank you Jon Boyd !

May 02, 2022 06:13 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Never would have known and now I do... thank you Kat Palmiotti !

May 04, 2022 05:58 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

You are welcome Andrew Mooers | 207.532.6573 !

May 04, 2022 07:21 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Kat Palmiotti, this was an expensive lesson. I am aware of the box you can check for the actual vs billing add and use it. Thank you for letting others know so they don't make the same mistake. 

May 04, 2022 08:42 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Beth Atalay - oops!

May 04, 2022 09:05 AM