To get to the Chicken.
Was it subliminal, good advertising, or a coincidence?
Maybe it was just blind luck.
As I was preparing for the day, fresh out of bed and not yet in the shower, I heard an interesting quote attributed to Colonial Harlan David Sanders and then I heard another one as we were leaving church around 11:00. Both were by radio show hosts on separate radio programs.
Whether the quotes influenced me, or the coupon I had from one of those coupon books I purchased, the fact is that I crossed the road to eat the chicken.
At age 65, by almost every measure, Harlan Sanders was a failure. Tire salesman, railroad fireman, farm hand, insurance salesman, steamboat pilot, and country lawyer, he failed at them all.
Then he took $105 from his first social security check and began visiting potential franchisers, pitching them on his secret recipe. He slept in his car and shaved in service station bathrooms. He was turned down more than 1000 times. But this approach finally proved successful and the Kentucky Fried Chicken corporation grew to more than 300 franchisees. Less than ten years after starting his new company, Colonel Sanders sold it for $2 million (roughly $15 million today).
The two quotes I heard today were:
Don't be against things so much as for things.
Hard work beats all the tonics and vitamins in the world.