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Where Do Your Listings Come From? Online, Offline Or Both!

Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

Everyone wants listings now and Barbara Todaro has some suggestions in her blog.

Original content by Barbara Todaro 104763

We’ve always been considered “listing agents,” and marketing for listings in the past was always accomplished easily with offline marketing.  Direct mail marketing was the method, and consistent use of that method resulted in success.  Whether I was an individual agent or a team leader, securing the top listing position in MLS was accomplished consistently in our town.

Times are changing, and marketing methods must follow suit.  Within the past few years, online marketing has produced half of our listing calls.  Once that started happening, my game plan changed and blog posts with the keywords “Free Market Analysis in Franklin MA” were used on a variety of platforms. 

The results have been very satisfying, and we usually show 7 of the ten titles on the first page of a Google search for that keyword phrase.  I’ve used that title when posting market reports of the town; postcards for sale pending and closed transactions; and basically any topic that can be blended into the offering of a Free Market Analysis. 

We track all of our listing calls, and we know that online marketing for listings takes a stronger position than previously.  We integrate our online and offline marketing.  Every postcard will have a web address, and the website for each agent for whom I market has a Free Market Analysis button that lands on a brief contact info section that’s sent to the agent’s email.

Now there are two sources on which to focus when marketing for fresh inventory.  It’s a sign of the times…..



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Will - Barbara Todaro was the master of mail marketing and making the phones ring.

May 05, 2022 12:33 PM
Jackye Mumphrey
Keller Williams Realty Cityside - Atlanta, GA
The Real Estate Maven® Atlanta Real Estate

This is worth reading, Will. Thank you for sharing.

May 05, 2022 01:14 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great choice for a re post, Will. Barbara is very savvy and I miss hearing her voice more.

May 05, 2022 01:15 PM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Mine are 50/50. Thank you for sharing the information. Buyers and sellers in your area will benefit from your expertise. Wishing you continued success.  Have a wonderful day and sell a house.  bill


May 05, 2022 02:18 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for sharing this blog, Will Hamm.  Barbara always has lots of great ideas.

May 05, 2022 03:26 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Barbara Todaro is an encyclopedia of marketing real estate. She has forgotten more than I will ever know Will 🙂

May 05, 2022 09:20 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Will I asked before ask again do you know something we do not? IS Barbara OK? Inquiring minds want to know, Endre

May 05, 2022 11:05 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Friday morning, Will.

Have a great day and a very special weekend.

May 06, 2022 05:53 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and enjoy your day!

May 07, 2022 06:50 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

While Barbara Todaro insight is valuable, we should forget that simple signage works equally as well.  I have earned many clients from my signs.  

May 07, 2022 08:50 AM