Yesterday's email brought a note from a kind, generous, and creative soul named Dave.
With reference to my Thursday email, he said:
I know this was just a test to see if we read all of your email.
My answer is, "yes, I read all of your email" and I did find the 2 mistakes that you so cleverly inserted.
I expect he knew that I did not insert errors on purpose - I simply missed two typos and my spell check didn't catch them because they are real words. He just found a very kind way to tell me about them.
Once upon a time I would have beat myself up over that, but since I occasionally find similar bloopers in novels offered by major publishing houses, I've stopped. Their proofreaders are professionals, and they still miss things once in a while.
This is especially true when we proofread our own work. After all, we "know" what it says, so that's what we see. Extra eyes are always a benefit.
Here's the letter he referred to. I'll share the mistakes at the end. See if you catch them!
You've heard of FOMO haven't you? That's the acronym for Fear of Missing Out. If you let it control your actions, it can cause you to really miss out.
One of those actions is refusing to create a geographic territory or specialty niche. That refusal leads to spreading yourself too thin, so it leads to reduced income. Wen you try to serve everyone over an extended area, the following happens:
- You never learn enough about any area to become an expert. There simply isn't time.
- You never learn enough about any one niche to become an expert. Again, there aren't enough hours in a day.
- By knot knowing enough, you do your clients a disservice. It's likely that you won't get referrals or repeat business.
- Your marketing is scattered, unfocused, and unproductive. In trying to appeal to everyone, you appeal to no one.
- You have fewer clients and less income.
That's why this week's blog post is all about niche marketing - the why and the how. If you're already doing it, good for you! Come over and add some encouraging comments for those who haven't yet gained the courage to follow your lead.
If you're still afraid, read it to learn why you'll be a better, more successful agent once you've focused on a geographic territory or niche.
In line 4 I found 'Wen' instead of 'When' and in line 9 (the 3rd bullet point) 'knot' instead of 'not'.