Even re-reading 3 times might not catch every error

Services for Real Estate Pros with Marte Cliff Copywriting

Yesterday's email brought a note from a kind, generous, and creative soul named Dave.

With reference to my Thursday email, he said: oops!

I know this was just a test to see if we read all of your email.
My answer is, "yes, I read all of your email" and I did find the 2 mistakes that you so cleverly inserted.
I expect he knew that I did not insert errors on purpose - I simply missed two typos and my spell check didn't catch them because they are real words. He just found a very kind way to tell me about them.
Once upon a time I would have beat myself up over that, but since I occasionally find similar bloopers in novels offered by major publishing houses, I've stopped. Their proofreaders are professionals, and they still miss things once in a while.
This is especially true when we proofread our own work. After all, we "know" what it says, so that's what we see. Extra eyes are always a benefit.

Here's the letter he referred to. I'll share the mistakes at the end. See if you catch them!

You've heard of FOMO haven't you? That's the acronym for Fear of Missing Out. If you let it control your actions, it can cause you to really miss out.
One of those actions is refusing to create a geographic territory or specialty niche. That refusal leads to spreading yourself too thin, so it leads to reduced income. Wen you try to serve everyone over an extended area, the following happens:
  • You never learn enough about any area to become an expert. There simply isn't time.
  • You never learn enough about any one niche to become an expert. Again, there aren't enough  hours in a day.
  • By knot knowing enough, you do your clients a disservice. It's likely that you won't get referrals or repeat business.
  • Your marketing is scattered, unfocused, and unproductive. In trying to appeal to everyone, you appeal to no one.
  • You have fewer clients and less income.
That's why this week's blog post is all about niche marketing - the why and the how. If you're already doing it, good for you! Come over and add some encouraging comments for those who haven't yet gained the courage to follow your lead.
If you're still afraid, read it to learn why you'll be a better, more successful agent once you've focused on a geographic territory or niche.
The Mistakes:
In line 4 I found 'Wen' instead of 'When' and in line 9 (the 3rd bullet point) 'knot' instead of 'not'.

Comments (20)

Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Marte- I got one of them and though this is not an excuse, I was reading your post while watching the Astros. 

May 06, 2022 05:37 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kathy Streib Multitasking again, were you?

Thanks for reading when you were otherwise busy!


May 06, 2022 09:27 PM
Kathy Streib

You know that I am a terrible proofreader!!!  I could read it four times and still miss the mistakes. 

May 07, 2022 01:42 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, so nice to see that you are human and are willing to admit the errors of your ways... Keep in mind I came across  the boat the river:)))).... my excuse is I was born in Hungary and English is my third language:))Endre

May 06, 2022 10:54 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Marte - stuff, missteps and errors of all kinds happen to each of us.  And for all sorts of reasons.  Sometimes slowing down can capture things we might otherwise miss.  And at other times being lost in the moment seems quite appropriate.  

May 07, 2022 04:09 AM
Gwen Fowler-864-710-4518 SC * Mountain* Lake*Home
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

I must focus when I write, no one else around me, no extra noise, no phones, well you get it.  I really can't write. 

May 07, 2022 05:28 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Marte... that's why I probably proof everything half a dozen times before sending or publishing. My batting average, as a result, is quite good.

May 07, 2022 05:33 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Marte. As if my clumsy fingers can't make enough mistakes, the self-populate feature can surpass my mistakes. Never enough set of eyes for my work! Enjoy your day.

May 07, 2022 05:48 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I found them also, and I have to say - I love the way that emailer pointed them out. I'll have to remember that!

May 07, 2022 05:49 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Knowing that someone reads all of your emails is a really good thing and I am not offended at all when someone corrects a mistake I made, even if it is corrected out in the open for all to see the mistake I made, haha.

May 07, 2022 06:16 AM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I always try to walk away and come back to review. Also, it helps to look at it in different perspectives such as computer vs. print copy.

May 07, 2022 08:36 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. And yet, your command of the language is SO much better than most of the people I went to school with.

Michael Jacobs Yes, once in a while we miss things - especially if there's a need to hurry.

May 07, 2022 09:37 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gwen Fowler-864-638-3599 SC * Mountain* Lake*Home I'm glad to know I'm not the only one! It amazes me that people can work in a coffee shop - or with music or a TV going in the background. I need quiet and alone time. That's been hard to come by at my  house lately - we have a new puppy.

May 07, 2022 09:39 AM
Gwen Fowler-864-710-4518 SC * Mountain* Lake*Home

I have one better; we have an old cat.  She likes to sit at my desk, in my chair, or on my feet.  I can't write at home because she will not get in one place and stay there.  Lately, she has been barking like a dog at the birds on the feeder.  I keep trying to get it on video.  

May 08, 2022 07:00 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Nina Hollander, Broker I generally do the same, and I find it helps when I look at things in different formats before deciding that I'm finished. But - this time it didn't work.

Wayne Martin That self-populate function can cause all sorts of trouble! It can make our writing look just as goofy as the closed captioning on TV.

May 07, 2022 09:42 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat Palmiotti I thought that was quite wonderful. I never mind when someone points out a goof, but his approach was both creative and generous.

Brian England I don't mind either - and I especially love it when its in a post or on a page that I can fix.

May 07, 2022 09:45 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I always appreciate when folks point out my errors.  Usually, they let me know privately, and I am grateful for that!

May 07, 2022 11:48 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I learned very many years ago that the last person to proof-read is the one who wrote it.  We don't typically see our own errors.  Years prior to real estate i ran a business support company -- and one of our functions was proof-reading ... yes, people paid us to proof-read! This post was very clever -- thank you!

May 08, 2022 02:12 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Well it’s good to know you are only human. I also try not to get too concerned over typos, has nobody else seems to care much. 

May 08, 2022 03:26 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Myrl Jeffcoat Most people do point out errors privately - which is polite and appreciated!

Diana Dahlberg Since I don't have anyone handy to read my work, when I write for clients I generally go back over the copy 8 or 10 times. Because, as you say, it is very difficult to see our own errors. It generally helps to walk away for a few hours, then come back to proofread.

Georgie Hunter R(S) 58089 There's no point in getting upset over typos. They do happen to everyone. I think most people don't even notice the small ones. It's when a piece is filled with typos, mis-used words, and misspellings that they make the writer look bad.

May 09, 2022 08:57 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Found them right away and love the way your reader pointed out your planned/or not errors in this way!

May 14, 2022 04:38 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is another very cool one to put in the record books love and light and all the best

May 27, 2022 10:56 PM