My Biggest Technology Mistakes

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

My Biggest Technology Mistakes

This week, I'm talking about the biggest mistakes I've made with technology. I've made tons of mistakes over the years, and I want to share them with you.

Mistake #1: Spending Money Before Researching

The first mistake on my list is wasting money on technology or software that didn't suite me. If something doesn't mesh with my workflow or learning style, there was a very low chance it would be effective. I didn't invest the time to research to see if they would be compatible with me before purchasing them.

It's really easy to do the research. You can start researching on YouTube. Look for reviews and tutorials to get a good idea of how the software or service works in real life. Don't waste money on things that don't fit your needs or your business style.

Mistake #2: Jumping on the Bandwagon

My second biggest mistake was listening to the raving fans of a piece of technology but not digging deeper. Every company likes posting the best reviews with enthusiastic people talking about how the service/software/app/gadget worked for them. A great review can go a long way, but it's no substitute for doing your own research. Even if someone you trust is singing the praises of this product, you have to make sure it's going to fit you.

Mistake #3: Skipping the Full Demo

This plays into another big mistake: Not watching the demo video. As agents, our schedules fill up pretty quickly and sometimes taking the time to watch the full demo doesn't seem like a good use of our time. They can be 20 or 30 minutes long, which can feel like a lot of time, but that time can save you hours of frustration in the long run. (This would be a great task to do during your Hour of Power.)

Mistake #4: Forgoing the Free Trial

Next mistake on the list is not taking advantage of free trials. A lot of people will skip the free trial because they anticipate the hassle of buying the product or service after a month of use. However, free trials give you a chance to decide if something actually works for you before you commit to buying it. Use your favorite calendar app and set reminders for when the free trial will expire. Then, on that day, assess whether this product is something you really want to spend your money on.

I've also seen agents make some technology mistakes, and I've learned from them (just like I hope you are learning from my mistakes).

Mistake #5: Ignoring Your Purchase

One very common mistake I've seen is purchasing a subscription service (for software, an app, etc) and then forgetting about it. They end up not using the product because they don't really need it or don't like using it. Then that automatic monthly fee gets lost in their business expenses for months or even years! Finally, they pull up the bill and realize how much money they have wasted on something they don't use.

Mistake #6: The Impulse Buy

Another common mistake is making an impulse purchase at a seminar or convention. It's easy to get swept up in the hype of a promotional event. Those sales pitches can be very persuasive, even if the agent doesn't really have the intent to use it. Sometimes agents will buy something because they think the purchase will motivate them to do something big in their business.

Trust your gut. If you feel pressured by the sales pitch or think “I have to buy this now to get started on a big change,” don't buy it. Keep in mind that these technology products do work for some people (that's how the companies stay in business!) but it is statistically impossible for them to work for everyone. Take the time to be honest with yourself about whether you are really going to use it in a meaningful way.

Mistake #7: Muddling Your Way Through

The last big technology mistake I want to highlight is not asking for help or using the free tools available to learn how to use the technology effectively. When you are first implementing new system or product, there's going to be a learning curve. Ask for help from someone who is a bit more experienced, just to help you get through that first stumbling block. Watch tutorial videos. Reach out to the help-desk.

I encourage people to start their research on YouTube. It's so easy to hear what the average person is saying about their experience. You can learn so much by watching online reviews and tutorials. Take the time to invest in your education with every new piece of technology, and that will improve its effectiveness in your business.

Once you get past the learning curve on any new piece of technology, there can be a sense of accomplishment and stress relief on the other side. There are lots of tools out there that will improve your workflow and business, but you have to do the research, be realistic about whether you are really going to use it, and then put the time in to learn it.

This month, I challenge you to face your technology challenges, whether it's a fear of new technology or a need to add a new tool to your repertoire. And if you need more ideas, see what we are offering in Club Zebra during May (check the info below!):

If you liked this content, join us for more!

All this month, we are talking about technology in Club Zebra!

Now you can join Club Zebra for FREE!

Member benefits include:
- Denise Live every Tuesday morning at 9:00 am -
- Market Survival Guide first and third Tuesdays at Noon -
- Full access to loads of Technology and Business-Building tools in the Vault -
- Articles for your clients and infographics to post on social media -
- Take your tech to the next level with Club Zebra -


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

Comments (18)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Denise- excellent advice and I think we've all been guilty of all or part of the above. The are so many new shiny gadgets that entice us but it's best if we exercise some caution and due diligence. 

May 06, 2022 05:29 PM
Denise Lones

There certainly are a lot of shiny ideas out there that could help a real estate agent. Some are even good ideas - but we should always answer these questions:

  • Is this something I need?

  • When will I take the time to learn it?

  • How will this fit into how I work now?

  • When will I evaluate whether it is working better for me?

May 09, 2022 09:51 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Denise my favorite one that I participate on a regular basis is #7 muddling along:)Endre

May 06, 2022 11:00 PM
Denise Lones

It's easy to say, "I'm sure I can figure this out on my own," rather than benefit from the experience of those who have done it already. Not looking for help with new technology can be a major time waster. I've done it myself too. Good to see you Endre - Denise

May 09, 2022 09:54 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Denise... I suspect many of us have been guilty of breaking some, if not all, of these rules at some point in time.

May 07, 2022 05:31 AM
Denise Lones

Chances are pretty good. These are easy mistakes to make. - Denise

May 09, 2022 09:55 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Carol Williams good morning again, Carol... my suggestion for your next Second Chance Saturday post. Meantime, happy travels.

May 07, 2022 05:31 AM
Denise Lones

Thank you Nina!

May 09, 2022 09:54 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent information about things NOT to do - thank you for sharing.

May 07, 2022 05:47 AM
Denise Lones

Kat - You are welcome! Denise

May 09, 2022 09:55 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

G-U-I-L-T-Y ... An excellent post.  Wish I would have read this 20+ years ago!  Great advise and worth re-reading again and again.  Thank you for sharing!

May 07, 2022 09:39 AM
Denise Lones

Yes, would that we knew this 20 years ago. But would we have listened? - Denise

May 09, 2022 09:56 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

All excellent points Denise. And....I love your zebra theme and Club Zebra. Very cool!

May 07, 2022 03:09 PM
Denise Lones

Anna - Thank you. Zebras are a passion of mine. Why don't you join us and come to a live coaching recording? It's fun. You might even get something out of it! - Denise

May 09, 2022 09:58 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Denise! I can say I have made only 19 of those 7 mistakes.

May 07, 2022 04:51 PM
Denise Lones

Rocky - This cracked me up. Thank you for that bit of wit. - Denise

May 09, 2022 09:59 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s never a good idea to muddy the waters with all that stuff. Always have a cohesive point

May 07, 2022 08:53 PM
Denise Lones

Good to see you again Laura. - Denise

May 09, 2022 09:59 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Denise,

Glad to see this post featured! So relevant because we are all guilty of making these same mistakes! Always research the technology you are considering...don't rush in just because there is a "buzz" going around.

May 08, 2022 04:57 AM
Denise Lones

Dorie - I teach a two live coaching groups once a month in the Seattle area. It's about 70 agents altogether. I guarantee that every week I'll hear from someone with a new service, idea, app, or whatever that they want an opinion on. And I don't mind - it's a good way to keep up on what's out there - but there sure are a lot of new ideas being put forward all the time. - Denise

May 09, 2022 10:03 AM
Gary J. Muccio, Associate Broker
Keller Williams of Central PA - Camp Hill, PA
Exceptional Customer Service!

Good morning, Denise!

Great information - thanks for sharing. We've all been there when it comes to wasting money on technology. I tend to ask other agents who have been using the software for their input and whether they find it useful or not. I've definitely made my "$hare" of technology mistakes! Continued success to you!

May 08, 2022 05:20 AM
Denise Lones

Good morning Gary! It's a good idea to check in with fellow agents - even if they haven't used it before they may still have an insight or useful opinion to share before you dive into something new. Maybe they'll even trial it with you and you will then have someone to share your thoughts and experience with. Not a bad idea! - Denise

May 09, 2022 10:05 AM
Sharon Miller
RE/MAX Platinum - Crane Hill, AL


A great post. I confess, I am guilty of all which you mentioned. I would like to add a comment for consideration ....... passion! With everything we do as realtor's, we have to "gauge" our levels of enthusiasm ..... to that of our customers and clients. As an example, we as realtor's know there is a well defined process we must follow in order to reach our objective. At times, this can become laborious. Apply the same level of diligence and commitment to the actions ...... of your typical buyer or seller? I think every realtor gets the picture here. Because we as realtors understand the process, we have a responsibility to "ramp up the level of passion" exhibited by our customers and clients as it relates to "working the process". 

Without asking for follow through and commitment by our buyers and sellers, we're adding another MISTAKE  to the list of common "realtor mistakes".

"If it is  worth playing, it is worth paying the price to win."

 Coach Paul W. "Bear" Bryant

May 08, 2022 07:22 AM
Denise Lones

I think making some of these technology mistakes can lead to us losing time or energy that could be put towards our commitment to the service of our clients in other ways - our passion as you put it so well. And I think that yes, some of the practices and lessons learned from the above, the same thought process that can help us avoid technology mistakes, can also help us thoughtfully serve our clients and help them make successful choices too. Thanks for sharing Paul -Denise

May 09, 2022 10:10 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Denise,

There are many gurus peddling one thing or another, who have made a lot of money from us this way. You think and you hope, something will solve your problem, but on closer inspection, it does not. Better to check before you buy.

May 09, 2022 03:24 AM
Denise Lones

Often, the "something" being purchased is only part of the solution. The other part of the solution is often changing our own behavior. If we don't change our own behavior, we will usually struggle with successfully using that "something" we are paying for. So, when it fails we should ask ourselves - "Was it the thing I bought that failed or was I not ready to make the change needed for it to succeed?" - Denise

May 09, 2022 10:16 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I bet there are LOTS of us sharing our own mistakes here, and if not, thinking about them.  Like you, I could write a good story or 4!  Seeing your comment above about behavior, I so agree.  I invested in a website platform that was built for me and I'll had to do was get the equipment and interview business owners, post the interviews on the site.  I could never get my equipment right no matter how many Youtube videos I watched.  It was really disheartening, and the company would not help me.  I even swapped out equipment.  Argh! 

May 09, 2022 06:53 PM
Denise Lones

We can only learn so many things so fast. You might have picked too much to learn all at once, but it doesn't all need to be a loss. You still have the option of outsourcing what sounds like a video blogging enterprise. Then you've made what you need to learn much smaller - using your website - which is a tool will benefit you well now and in future business. Pick your technology mountains wisely and best of luck! - Denise

May 13, 2022 01:33 PM
Robert Rauf
CMG Home Loans - Toms River, NJ

I'd add in, if I buy it will I commit to using it? I think all of us would do better if we just stick to a system, and not the product Du jour. New and shiny is not always better, especially if you do not use it!!  

May 10, 2022 08:12 AM
Denise Lones

There is  so much "new and shiny" in this business. Getting a license should come with a pair of side-blinders. - Denise

May 13, 2022 01:21 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Yes, I am right there with you.  I have made several of the same mistakes.  An impulse purchase when I first started in this business was a particularly costly mistake. 

May 10, 2022 03:32 PM
Denise Lones

Expensive mistakes are always awful, but particularly dangerous for new agents who haven't established steady income and may even be laying out a lot of money for marketing and getting their name out. I'm glad you overcame it. - Denise

May 13, 2022 01:20 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida

Good points! Even when you search for top 10 in whatever category you are looking for in technology, its so important to check several sources and then each platform yourself. Yes, it is time consuming yet the end result is worth it. Also, important to check customer support and whether it is live, chat or email only. 


May 11, 2022 01:47 PM
Denise Lones

Janice - You make a great point here. It is so important to know what kind of support is available before you buy and whether that is a good match for the way you work. Thank you! - Denise

May 13, 2022 01:19 PM