Ask An Ambassador: Low Hanging Fruit

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Sometimes coming up with ideas for blogging can be a challenge, and some days there is low hanging fruit right in front of us.  It's mostly a matter of tuning in and recognizing opportunities as you go about your day to day life.

In the last 24 hours a handful of ideas presented themselves, and any or all of them could be developed into useful blog posts.

  • "You're probably going want to fire us!"  (buyers who changed course in the middle of negotiations for a resale (but purchased a new construction later the same day).
  • Both sides are judging the other side of the negotiation to determine how difficult the process might be
  • When the market pendulum is too far to one side, what happens when the side in control gets too demanding?
  • Should an agent "chip in" to bring a contract to terms?
  • What are the pros and cons of a seller rent back?
  • What if the sellers don't leave when the rent back is over?
  • What communities have the best social life for a senior buyer?
  • Where are move-in ready new construction homes for sale?
  • What's a pocket listing?
  • What one buyer hates another might love!  (filter your personal opinions in presenting possibilities)

And that's just the low hanging fruit that quickly comes to mind. 

Whether I'd pursue any or all of those topics comes down to some key criteria.

Is the topic generic enough that the answer is already posted 1,683 other places?

Can I present something unique?

Does it offer an opportunity to increase our business?

Some of the topics listed would offer an opportunity to attract our ideal client, others not so much and I'd toss the non-productive ideas in the discard pile.

E.g. the best chance at long term business gathering would be an IDX page about Carriage Hill patio homes for sale.   It's long tail SEO.  It's evergreen.  People routinely drive through communities and decide HERE is where I want to call home.   Provide the information they seek and create the opportunity for a conversation that could lead to more clients.  Your competition probably is not doing the work, so there's real opportunity for agents who ARE willing to do the work.

All you have to do is harvest the low hanging fruit.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
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Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (19)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Some very good points made here Liz. bill 

May 10, 2022 06:20 AM
Liz and Bill Spear

Thanks!

May 10, 2022 06:45 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hello Bill... I could say this about any number of aspects of the real estate business besides blogging:

"Your competition probably is not doing the work, so there's real opportunity for agents who ARE willing to do the work."

May 10, 2022 06:44 AM
Liz and Bill Spear

True!  E.g. there's no way I'm door knocking.  Just not the right fit for my personality, but it may work well for some.

May 10, 2022 06:46 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - opportunities are boundless.   

May 10, 2022 07:04 AM
Liz and Bill Spear

They are once we tune ourselves in to see and hear the opportunities.

May 10, 2022 07:20 AM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Man do I need to get with the long tail SEO, both blogging and on my YouTube Channel. 

May 10, 2022 07:32 AM
Liz and Bill Spear

It works!

May 10, 2022 03:10 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
An endless supply of ideas presented themselves every day when I was working.

May 10, 2022 07:59 AM
Liz and Bill Spear

I generally figure a question one client asks is the same question others might want to know about.

May 10, 2022 03:11 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I see a lot of blog posts that are inspired by other posts in the Rain, as someone in another area can relate a topic to what is going on in their area.

May 10, 2022 08:13 AM
Liz and Bill Spear

Other bloggers offer lots of inspiration, apply locally and you've got solid content.

May 10, 2022 03:11 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Bill I remember in the early days of blogging there was a never ending thought process of ideas for posts.  I must have said at least 5 times a day- oh now that would be a good blog post. And I'd write down the title OR maybe a photo would trigger an idea.  I still do that to this day.....my focus has changed to other projects now.

May 10, 2022 09:37 AM
Liz and Bill Spear

I generally never lacked for ideas when I was blogging daily.  Now whether I felt like covering a specific topic was another question altogether.

May 10, 2022 03:12 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

exactly Liz and Bill Spear  let's talk about it  pick a community someone may want to move to . You may start to be the neighborhood expert

May 10, 2022 10:45 AM
Liz and Bill Spear

I've found subdivision specific IDX posts are some of our best content for generating calls.

May 10, 2022 03:13 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Good valid points to ponder.  

Thanks Liz and Bill.

May 10, 2022 11:45 AM
Liz and Bill Spear

You're welcome!

May 10, 2022 03:13 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

"Can we present something unique?" is a perfect question. If yes, that's a great idea for a post!

May 10, 2022 02:15 PM
Liz and Bill Spear

That's the issue I have with a lot of canned content, it offers nothing unique.

May 10, 2022 03:14 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

And I, for one, would read any one of them. Thanks for always having good content to share with us!

May 10, 2022 02:19 PM
Liz and Bill Spear

You're welcome!  I try to make the time spent reading here worthwhile.

May 10, 2022 03:14 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Lots of good ideas here that can generate others! Buyer and seller questions can be a terrific source of blog ideas, as can situations that arise in our transactions - just watch the confidentiality.

Jeff

May 10, 2022 07:51 PM
Liz and Bill Spear

No doubt, you don't want your clients to recognize themselves in your posts if it's anything less than 100% favorable to them.

May 11, 2022 05:04 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Bill,

There are so many topics out there but I always go back to "I could write a book on this!".   How many times have we said that line? 

May 11, 2022 06:40 AM
Liz and Bill Spear

I've known a few bloggers here who have written books :)

May 11, 2022 11:09 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I've found that when you blog regularly, ideas come flooding in. When you don't, they dry up.

2021 was a nightmare year for us here, so my blogging fell off considerably. Now that I have a little time to do more, the ideas are a bit harder to come by.

 

May 11, 2022 10:57 AM
Liz and Bill Spear

It's a habit that is easier with regular blogging.

May 11, 2022 11:10 AM
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Thank you for this inspiring blog. I've followed your articles for years; I guess it's time to comment on one! 😊

May 11, 2022 11:49 AM
Liz and Bill Spear

Thanks for the comment! 

May 11, 2022 01:29 PM
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Hi Bill! Did you take that great photo of the apple? It's been a long time since I've seen one still on the tree as I grew up around them. Regarding your post, you are so right on! Wish that everyone knew the benefits of hiring an experienced Realtor. There are so many snags that could happen along the way.

May 11, 2022 01:31 PM
Liz and Bill Spear

I can't lay claim to that photo.  Pixabay.com is my source.  We'll probably plant some apple trees when we finally move, but none yet!

May 11, 2022 02:28 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

You are right on point with low hanging fruit as blog fodder is all around us and it; just a matter of realizing the value and posting something with enough quality that someone would want to read it and hopefully call

May 11, 2022 02:21 PM
Liz and Bill Spear

It's a jigsaw puzzle, find a piece and figure out where it fits.

May 11, 2022 02:29 PM
Wendy Rich-Soto, Realtor/Broker Associate
Keller Williams Realty, South Bay - San Pedro, CA
Getting you to your next with a zero failure rate!

Time to figure all of this out... shift.

May 11, 2022 03:06 PM
Liz and Bill Spear

The more you do it, the easier it becomes.

May 11, 2022 04:13 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

May 15, 2022 04:41 AM