How To Craft A Good Call To Action At The End Of Your Post

Services for Real Estate Pros with Best Real Estate Writer, a Layton Media brand

If there’s one thing I see a lot of bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post.

Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action.

What do you do?

You go back to Facebook or go watch some cat videos on YouTube. Why not give your readers something more. What if they wouldn’t mind learning more from you or connecting with you via email or social media or even take you up on a product recommendation? That’s what a call to action at the end of your blog posts is all about.


Encourage Them To Comment And Interact With You

One of the easiest ways to craft a call to action is to ask your readers to leave you a comment. Invite them to share their own experiences on the topic, a tip, a recipe etc. In other words, ask them to comment on the post.


Example: What are your favorite ways to end your blog posts? Do you use a particular call to action? Leave me a comment below and let’s talk.


Invite Them To Connect Further Via Social Media

If growing your social media reach is a goal, consider adding some calls to action on to “like” the blog post on Facebook, share it on Twitter, pin it on Pinterest etc. Or share one of your social media profiles in the call to action and invite them to join you there.


Example: Got questions about crafting calls to action? Let’s talk about it on our Facebook page. (Link to your Facebook page).


Make A Recommendation

Sometimes it makes sense to make a sale and monetize your blog post in your call to action. This is also called pre-selling. You talk about a topic and then at the end make a recommendation for a product that helps your readers learn more or take the next step.


Example: There’s a lot more to be said about crafting a strong call to action. Take a look at this guide to learn more.


Invite Them To Join Your List

Often the best thing you can do at the end of your blog posts is to invite readers to join your list. Once you have them on your email list, you can invite them to come back and read other posts, comment on them, join you on your favorite social media platforms and of course make offers to your readers.


Getting them on your list should always be your first priority, so use that call to action often.


Example: I have a lot more to share on the topic of blogging and would love to email you with more tips and strategies on a regular basis. Just enter your name and email below and we’ll get started right away. As a thank you, I’ll even send you my guide to writing strong blog post titles that will grab your readers’ attention.


Remember, we are not blogging for the sake of blogging. There has to be intention, strategy, and a mission behind the message.


Content for the sake of content is nothing but noise in a sea of deafening noise.


But I want to hear from you! What are your biggest challenges with converting your ideal clients from your blog posts? Are you struggling to work effective CTA's into your real estate blog? Comment below and I'll offer my expert opinion how to bust through those roadblocks!

Comments (4)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:


Enjoyed your blog, and I added you as a friend. I would love the follow back. Thanks Bill

Jun 24, 2022 05:47 AM
Sarah Layton | Copywriter & Inman Star Contributor

Love the CTA in the commentb🤣

Jun 29, 2022 08:30 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Great information Sarah!!!

One of the easiest ways to craft a call to action is to ask your readers to leave you a comment. Invite them to share their own experiences on the topic, a tip, a recipe etc. In other words, ask them to comment on the post.

Jun 24, 2022 06:51 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

I have found that a question about who this is working with them is very effective in engaging people.

Jun 24, 2022 09:55 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

Like a good headline a strong call to action is important. I often give my contact details with an invitation/call to contact me, but maybe I need to change that approach to a follow on social media.

Jun 24, 2022 12:15 PM
Sarah Layton | Copywriter & Inman Star Contributor

Your CTA will all depend on where that particular piece of content falls in your overall funnel strategy. 😉

Jun 29, 2022 08:29 AM