10 Video Marketing Ideas for Real Estate Agents

Real Estate Technology with Realtyna 4966111

While it appears that every Realtor is creating real estate videos these days, some of them don’t seem to get more leads from them. There could be several reasons why— 

  • Focus: Real estate professionals should ensure that the focus is on generating leads while making videos.
  • Video Quality: For marketing videos to be successful enough to generate leads, the quality should be good. Most viewers won’t continue watching if the video quality is bad.

Video content has become more widely available and accessible thanks to the internet and cellphones. Also, more users can easily relate to and engage with the video content than any other content. Therefore, it is essential to create video content that engages your customers. In today’s article, we will discuss effective video marketing ideas for real estate agents. Continue reading to learn more.

Top Video Marketing Ideas for Real Estate Agents

There are countless ways to make real estate marketing videos. Here are ten video ideas to connect with your audience:

About Me/Us Videos

An ‘about me/us’ video introduces the authentic side of your real estate brand to your clients and prospects. It gives them an insight into the people behind it and why you all do what you do. As a result, real estate agents can freely create brand awareness without copying or creating an awkward video. 

An “about us” video is ideal for capturing your team’s spirit and qualities authentically and honestly. Most importantly, it allows leads to relate to and like you easily.

FAQ Videos

FAQ videos are a common marketing strategy for conveying information in the form of questions and answers by an expert who has specialized knowledge in the subject matter. Make videos answering frequently asked real estate questions. By providing helpful answers to common real estate questions, you get an engaging audience and potential clients.

Community Event Videos

Another excellent video marketing idea for real estate professionals is community events videos. Make videos of community events such as street fairs, charity events, etc., to promote the local community. Inform people of the neighborhood’s existence. This helps establish a solid local presence for your business, hence attracting a local customer base.

Property Tour Videos

The advantage of using videos for property tours is that you have complete control over what your consumers see and how they view the property. You can take advantage of this by focusing on the most outstanding qualities of the property. However, make sure not to mislead prospective purchasers, as this will come to light during an inspection of the property. Draw attention to the most impressive attributes in a subtle manner.

Videos of Virtual Tours

There’s no denying that the world has adopted a more virtual lifestyle now than ever before. So real estate professionals use virtual tours for marketing their listings. This will give viewers an idea of your services while marketing the property.


Customer satisfaction is one of the most effective marketing tools at your disposal. Who better to market your product or service than a happy customer, right? By capturing their experiences, Realtors can design a highly effective and effortless tool. While you can write down client testimonials for use on your website or in marketing materials, a video testimonial is an even better option.

Video of Market Update 

Sharing videos of the latest updates in the industry gives your audience the impression that you are a reliable source of information. Thus they will always check your content to see what’s new. Post videos of the latest real estate technologies and news about the real estate industry.

Tips & Tricks Videos

While knowledge is undoubtedly powerful, it is exponentially more so when shared! Create videos sharing tips and tricks that can benefit your audience. For example, you can share videos on how to spot property repairs, educational content, and other valuable information for your audience.

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Comments (12)

Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for all of the excellent ideas.  It is a challenge for me to keep up with new ideas.

May 13, 2022 11:11 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thank you for the great information in your blog today to share with us here on the Rain.  Make it a great day! bill


May 13, 2022 12:00 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Raymond, thanks for the comment. Coming up with ideas is the toughest part!

May 16, 2022 02:15 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Bill, thanks! You too, have a great day.

May 16, 2022 02:16 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

There are so many possibilities. During my working days, I found having a theme calendar very helpful.   I think that would work for video too.

May 20, 2022 03:38 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

These are excellent ideas to change it up in the videos.  Thanks for the information.

May 21, 2022 07:03 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some great ideas for creating new videos. Bookmarked for reading again and taking some action.

May 21, 2022 11:55 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Carol, that's a good idea. Thanks for the suggestion!

May 23, 2022 12:48 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

No problem Grant. Glad you liked the ideas.

May 23, 2022 12:49 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Jeff. That's great. Thanks!

May 23, 2022 12:49 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

So many great ideas in this blog post.  I am so glad I read Second Chance Saturday and found this.  Valuable points for every Realtor at many different stages of our business. Which one is the best concept to use?  The one we will do!

May 24, 2022 05:57 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Diana, thank you! I love your comment. 

May 26, 2022 02:09 AM