YOUR PERSONAL GPS

By
Education & Training with Performance Development Strategies

There are many real estate brokerages with a good business plan and a sound marketing plan but if they don’t know why they are in business or what business they are in the are missing a key ingredient. Surprisingly, many businesses cannot say why they are in business, nor can they articulate their basic business foundation and founding principles. Why you are running the business is more important than how you run it.

Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream and as the song goes, you have to have a dream if you want to have a dream to come true. Your values are even more important. These are your ideals you live by. These are your non negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions. If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact.

I am reminded of a news story several years ago. The State Liquor Authority in New Jersey received a complaint. They charged a number of restaurants and a large restaurant company in the state for substituting cheap liquor in to top brand bottles. An official from the restaurant company reacted with shock that this had happened in his company. I happened to know this official.

If you do not make crystal clear your values and ethics to your team but only hold them accountable for results some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere. I know a bank that has a great reputation with the community and its customers.  I went into their offices, and do you know what I saw? Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices. It is no surprise that they are highly profitable they hold their customers and employees in the highest regard. Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant. “Do the Right Thing” was just one of Dave’s sayings.

Vision Values Mission 

Here is where leadership comes in. A great leader shares the vision and the values along with the goals and objectives. The leader holds the team accountable for results. But the team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our website see YOUR VISION AND VALUES ARE THE GPS FOR YOUR BUSINESS.

Let us help with you with your Vision, Values, and Code of Ethics

Contact us to learn more

or call 914-953-4458.

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PDStrategies.net

Armonk, NY
Port Saint Lucie, FL

(914) 953-4458
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Grant Schneider,
CBC, SPHR, SHRM-SCP*

*Certified Business Coach,
Senior Professional in Human Resources

President, Founder
& Leadership Coach

About Me

 

Comments (30)

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Integrity...many live by it and that's the way it should be, but in this business we have seen it disappear by some!

May 16, 2022 06:55 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Grant, for sharing your experience and your advice.

May 16, 2022 07:57 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Grant- I love your post. It's not enough to let your employees or team members know that you expect certain numbers to be met at the end of the month. They must also understand that your core values come first. This needs to be communicated frequently. 

May 16, 2022 10:29 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Grant, excellent post!  I learned many, many years ago to Always Do The Right Thing - Always!  And that was with my very first broker who was a top notch leader and mentor.  It has been a core value of mine all my life.

May 16, 2022 04:28 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant I would would have thought it would be easy for someone to give the reason for why they are in business, but on second thought I can see why it may not be an easy answer.

May 16, 2022 05:11 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant,

I have only myself to hold accountable and I have to sleep at night.  My goal is to give my clients the very best service I can. 

May 16, 2022 05:13 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Grant:

The title of your post was a great hint as to all the excellent advice within. I was glad to see this featured as it is so deserving. 

I particularly liked this - Why you are running the business is more important than how you run it.

Jeff

May 16, 2022 08:14 PM
Aura Alex
CloseMyDeal, LLC - Seattle, WA
Need A TC? Virtual TC Services Nationwide

"A good leader leads by making the organization’s vision known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact."

I love this, Grant. I admire a leader who is passionate about their beliefs and "commitment to excellence." 

May 16, 2022 10:07 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

We always have to have that guidepost, even if we have to pivot t again

May 16, 2022 10:59 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Carol - exactly correct.  Very well said.

Leanne - that is a very sad story.

Joan - always do the right thing.

Larry and Sheila - I wonder how many other state associations have had a rise in ethics complaints.

Roy - thank you.

Kathy - that is try otherwise they think the end justifies the means.

Anna - so true, you can't go wrong if you always do the right thing.

George - try asking a few owners some time as I do.

Sheri - and for that you can sleep well and be proud.

Jeff - if the values are emboldened in the why then the right way will present itself.

Aura - sure thing.  Leadership by example and I would add servant leadership.

Laura - yes the guidepost or the guardrail.

May 17, 2022 03:29 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Years ago I owned a sporting goods store and I was having trouble getting my young staff as excited as I was about this business. After sitting down with each of them it occurred to me they would never have the same zeal I had for this. So I came up with a little saying that really helped them to be better at sales and just better humans overall. It was my reason for getting excited each and every day. It was simply to "Make someone's day today", this became our staff motto and a credo that I have used for over 30 years now, and is the reason I do what I do.

May 17, 2022 05:16 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It seems that some brokerages are in business just to take advantage of what is going on in the market and their only concern is profit.

May 17, 2022 06:15 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

John - I really like that.  Thanks for sharing it.

Brian - I hope that is not true of all.

May 17, 2022 06:20 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, Laura and I will have a planning session Thursday and go over what we will expect in the coming years.

May 17, 2022 06:40 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - have a good session.

May 18, 2022 03:08 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post!  Living by the Golden Rule has always been my personal and business mantra.  In 2006, I downsized and moved down the street by 3 doors.  The buyer of the original home was upset his agent had not requested a radon test and we were past the inspection period.  My first reaction, go ahead and run the test.  $4800 later, I moved to the smaller home and had piece of mind that my new neighbor loved their home and felt safe!

May 18, 2022 10:22 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Grant,

An excellent post as always. A good leader does holds the team accountable...so important!

May 19, 2022 05:20 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Jan - that is a wonderful example for integrity.  You sleep much better.

Dorie - yes, and leads by example too.

May 20, 2022 03:33 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

That is a dilemma we all must come to terms with Grant 🤔.

May 20, 2022 09:39 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Paul - agreed and just as important to take the right course.

May 28, 2022 05:49 AM