Real Estate Agent with Realty Group Referrals 16766
Original content by Grant Schneider

There are many real estate brokerages with a good business plan and a sound marketing plan but if they don’t know why they are in business or what business they are in the are missing a key ingredient. Surprisingly, many businesses cannot say why they are in business, nor can they articulate their basic business foundation and founding principles. Why you are running the business is more important than how you run it.

Any successful business needs to have vision—that is what the business will look like when it is successful. Your vision is your dream and as the song goes, you have to have a dream if you want to have a dream to come true. Your values are even more important. These are your ideals you live by. These are your non negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions. If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact.

I am reminded of a news story several years ago. The State Liquor Authority in New Jersey received a complaint. They charged a number of restaurants and a large restaurant company in the state for substituting cheap liquor in to top brand bottles. An official from the restaurant company reacted with shock that this had happened in his company. I happened to know this official.

If you do not make crystal clear your values and ethics to your team but only hold them accountable for results some may feel justified in taking short cuts.

Your vision and especially your values should be out front and everywhere. I know a bank that has a great reputation with the community and its customers.  I went into their offices, and do you know what I saw? Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices. It is no surprise that they are highly profitable they hold their customers and employees in the highest regard. Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant. “Do the Right Thing” was just one of Dave’s sayings.

Vision Values Mission 

Here is where leadership comes in. A great leader shares the vision and the values along with the goals and objectives. The leader holds the team accountable for results. But the team knows that in deciding on the right action they must always “Do the Right Thing.”  For a similar post on our website see YOUR VISION AND VALUES ARE THE GPS FOR YOUR BUSINESS.

Let us help with you with your Vision, Values, and Code of Ethics

Contact us to learn more

or call 914-953-4458.

Armonk, NY
Port Saint Lucie, FL

(914) 953-4458

Email Me

Grant Schneider,

*Certified Business Coach,
Senior Professional in Human Resources

President, Founder
& Leadership Coach

About Me


Posted by

Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200, Gaithersburg, MD 20879

Office:  301-258-7757 

Comments (7)

Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Grant Schneider

May 20, 2022 04:06 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Make it a habit to post a daily reblog. It is an easy way to pay it forward.

May 20, 2022 04:06 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Roy - thank you very much for the re post.  I hope you have a wonderful weekend.

May 20, 2022 04:40 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for your comments. It is always good to hear from you.

May 20, 2022 06:33 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, really enjoyed Grant's post, and great choice for a reblog.   He has such great advice.

May 20, 2022 07:30 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing this Grant Schneider post with us Roy 🙂

May 20, 2022 09:41 AM