Real Estate Agent Tips for Beginners

Real Estate Technology with Realtyna 4966111

Real estate agents face a variety of challenges and competition within the industry. And as a newbie, you need to make a strong impression by setting yourself apart from other real estate agents. Whatever strategies you finally develop, it is highly recommended to focus on brand building. In this article, we will discuss a few tips on how new real estate agents can build a successful brand. Continue reading to learn more!

Develop a Unique Selling Proposition

Competency is a valuable commodity. Therefore, your services must be unique to stand out from the competition. For example, some agents guarantee that the home will sell within a given period. It’s easy to see how something like that would impress a prospective client. However, this is just an example. The responsibility rests on you to develop your own unique abilities to help you succeed in such a competitive market.

Cold Calling Is Dead: Warm Them Up

If you are thinking of exploring a particular area, you may consider leaving flyers or mailing leads before calling. However, automation is the best way to generate new leads. Several solutions such as real estate CRMFacebook Add-on, Membership Add-on and more will help you generate organic leads. Even Facebook ads pinned to a radius around an address at the center of your chosen area will help in lead generation. Cold calling is a form of generating outbound leads but should be warmed up for it to be efficient in 2022.


Social Media

Social media is an excellent starting point for establishing an online presence. Create social media accounts for your business on all social media platforms and ensure that you post consistently. Share tips through infographics, photos, and videos. It is no news that people relate more to video content than other types of content. Short videos engage people a lot more, and social media platforms such as TikTok, Facebook, and Instagram are restructuring their focus on this new trend. So, share short educational and entertaining videos with your audience to get more engagement and, potentially, more leads.

Set Up Your Google My Business

To appear on Google Maps when someone searches for an agent in your local area, you need to set up a Google My Business account. Then, ask a couple of your coworkers to write brief testimonials on your work ethic and dedication.  Also, leave a link to your calendar so that leads can book appointments with you. Several free software integrates your calendar to Google My Business, make sure to choose a suitable one. Additionally, you can use this tool to collect personal information and ask relevant questions.


You will further build a network that expands your SOI (Statement of Information for Prospective Buyers). Also, your “remarkable index” will increase, thereby increasing the probability of your word-of-mouth campaign succeeding.


Platforms such as Google, Youtube, Facebook, or Instagram allow you to advertise with a small budget and get some quick wins with landing pages and lead magnets. This investment could give you the cash flow you need to get by until you can go full-time and build on your success. Then, depending on the strategy, you can get some very warm leads within a short period of time. 

Thanks for reading!

For more useful real estate tips, read more:

Tips To Manage and Remarket An Overpriced Listing

Five Tips to Promote Your Real Estate Social Media Platform

A Guide to Online Presence for Real Estate Brokers

Comments (10)

Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Great insight for someone who is new.


May 20, 2022 10:23 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Good Friday afternoon, Have a great day and an outstanding weekend. Bill

May 20, 2022 01:16 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

participating in real estate can be difficult.  For buyers and sellers as well as practitioners especially those new to the industry.  You have provided some good food for thought in this post.  

May 21, 2022 03:21 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Good information for every buyer -- we can never get too much -- even the sophisticated can be reminded of the basics.

May 21, 2022 08:44 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Wayne, thanks and have a good one!

May 23, 2022 12:52 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Bill, thanks very much and same to you!

May 23, 2022 12:53 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Michael, thanks for your input as always. 

May 23, 2022 12:53 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

It's a good point Diana. Thanks!

May 23, 2022 12:54 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

This is great information for newbies and seasoned salespeople alike,

May 28, 2022 05:44 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Grant, thanks for the great feedback.

May 30, 2022 02:23 AM