How Do You Compete With Top Producing Listing Agents? A Tough Task!!

Real Estate Broker/Owner with Hamm Homes

We can all learn from Barbara Todaro and this is another one to follow up on.

Original content by Barbara Todaro 104763

All Realtors are not created equally, but we’re all targeting the same “game.”  We each have a different approach.  Each of us will present ourselves differently. 

The number of years in the real estate business means something.  A newly licensed agent cannot compete with a seasoned agent.  When the “work experience” is not there, the agent is at a great disadvantage!!

Production is one of the most important factors.  That’s a major part of our pre- listing brochure and presentation.  Why list with #8 when you can have #1?  The agent with the most listings will always receive more calls than the agent with one or two listings, at any one time. 

Market share is very important.  An agent who has the majority of the market and works in an office that has captured the majority of the market share has an advantage over all other real estate agents.  Every agent in a top producing real estate office has an edge over agents in other offices.  When an agent is affiliated with top producers, the business is easier to close, even if that specific agent is not a top producer.  It’s easy to ride on the coat tails of top producers.

Do you discuss market share when you’re on a listing appointment?  You can be assured that "top producing agents are discussing this fact" along with marketing and how they make the phone ring to capture the majority of the market.  Are you prepared to compete with that?  If not, get your game on and think about what you have to offer that will allow you to compete.


About the Author:

Barbara Todaro is an award winning real estate agent with 35 years of experience and is the marketing agent for the Kuney-Todaro Team.The Kuney-Todaro Team is continually recognized every month as a top producing team in New England, since its inception over 10 years ago.

For information about our new construction, visit our website at site is focused on new homes in Franklin MA.

If you are interested in purchasing a Franklin MA property, visit our buyer’s website at or call to make an appointment to view our listings.

If you are considering selling your home in Franklin or one of the surrounding towns, visit our seller’s website at for a Free Market Analysis of your property.

The Kuney-Todaro Team is the “#1 Team in Franklin’s #1 Office.”Call now to work with the best!!



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (3)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

We call it smoke and mirrors.  We all do the same thing, however the big boys get the message out better. 

May 22, 2022 12:32 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information.   Thanks for sharing and enjoy your day!

May 23, 2022 07:29 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Wil - Barbara is the master in marketing in real estate.

May 23, 2022 09:21 AM