Ask An Ambassador: How Do You Know???

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

When you blog, how do you know it's working?

Are comments an indication?

Yes and no.

If you're writing to entertain or inform the ActiveRain community, then you MAY gain some comments and you'll know you're reaching your audience.  Earlier in your blogging career while still building up your audience, comments might be few, but they're there and build up over time as you earn an audience.

But if you're writing to attract business from area consumers, comments might be the absolute worst way to gauge the success of your blog.  While it's possible that a home buyer or seller MIGHT leave a comment on your post, in my experience it's not the typical way non-industry readers are going to reach you. 

Instead, it's a text from a buyer you don't know about seeing a house today in the subdivision you posted about years ago.

It's an email detailing future plans for buying a house and what they seek.

It's a phone call with "I found you everywhere when I looked for _______ on the Internet!".

It's another agent with a referral for your market.

It's a call from a title company, a lender or the county health department seeking the HOA property manager contact information for Subdivision X.

It's the request to remove the pictures from a SOLD home listing on your IDX site.

It's the frequent emails soliciting "we can make you #1 on Google!", "can I guest blog?" and the like.

It's getting calls from local school board members and newspapers who found your analysis of home values by school district and the impact of failed school levies.

It's the compounding effect of blog posts, IDX pages, online reviews, Google My Business and other tools you use to increase your overall web presence for "near me" search results.

It's actually seeing your work rank on Page 1 for your long tail search results.

Bottom line, there are many clues, sometimes subtle, sometimes blatant, that your blog is working.  As you gain experience, you learn what works for your local market and your personal style.  You adjust your content to achieve your blogging goals.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Comments (15)

Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

There are lots of ways to gauge the success of a blog that I have never thought about.  Thank you!

May 24, 2022 05:43 AM
Liz and Bill Spear

When we first started, it was all about the comments.  But comments didn't really make the phone ring, so it took me a bit, but I started to listen to some other Rainers who were getting their phones to ring :)

May 24, 2022 06:03 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I feel it has worked for me because I have made some good friends over the years here in the Rain!

May 24, 2022 05:48 AM
Liz and Bill Spear

That's the beauty of this place, we can have multiple audiences and pick our own goals.  I've made a lot of friends here over the years and know that if I need help, a text/email/call and that help will be given.

May 24, 2022 06:04 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - your title is definitely among the most asked (or at least considered) questions among those starting (or continuing on) a blogging path.  And, of course, the "crystal ball response" depends on ones goal which can certainly vary.  From member to member as well as the many situations encountered along the journey

May 24, 2022 05:58 AM
Liz and Bill Spear

Many, many different paths to choose from depending on one's goals for blogging.  In my case, I get plenty of evidence that the past work is still paying off and should continue to do so even if I never added new content.

May 24, 2022 06:05 AM
Michael Jacobs

There is certainly something welcoming about the evergreen posts that continue to invite real estate related inquiries.  

May 24, 2022 06:11 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

One of the added benefits of writing a blog is clarity.  Writing brings clarity to the writer as well as informs, educates or entertains the reader.

May 24, 2022 06:19 AM
Liz and Bill Spear

I found writing market reports was good for calibrating me to overall market conditions and removed any distortions that might occur due to my particular set of clients.

May 24, 2022 06:40 AM
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

Good morning Bill & Liz, I really needed to read this today.  I have been in the Rain for so long, but haven't been proactive about my blog.  Now that I am getting ready to move to a new area, wouldn't you know it, thoughts of this area are coming at me from every direction.  I love this group and they have really helped me a lot over the years.  Thanks for all you do!  It is very much appreciated!!

May 24, 2022 09:44 AM
Liz and Bill Spear

That's one of the great things about this community.  People are willing to share what works (or didn't) so others can use the information.  Good luck with your new area!

May 24, 2022 01:06 PM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

Over the years I've been able to tie one loan...one...to a customer comment on a blog.  The other times, the phone just rings, or an email comes through and based on the questions I know they've read my blog : )

May 24, 2022 11:46 AM
Liz and Bill Spear

I used to get the occasional consumer comment, but often they didn't realize we had no direct way to contact them back!

May 24, 2022 01:06 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
Comments are rarely a good indicator among prospects. During my working days, my blog and website brought 75% of my new business but I got almost no comments. I did get phone calls and emails, though. 😊

May 24, 2022 12:27 PM
Liz and Bill Spear

Phone calls, texts and emails I get on a regular basis from blog posts and IDX contact forms. I'm happy with those, with or without comments!

May 24, 2022 01:07 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I don't think I've ever received an AR comment from a customer. I have received calls and emails from people who read my blogs and have questions/comments. Comments are fun, and they are a way to get to know people in AR better, but they don't seem to bring business from external buyers and sellers.

May 24, 2022 02:18 PM
Liz and Bill Spear

If I'm writing to this community, comments are a good metric for whether I hit the target or missed.  I've gotten to know a lot of people over the years here and that's been helpful for sending referrals out.

May 24, 2022 04:30 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Bill when I as actively blogging on a daily basis it wasn't for comments if it was a consumer facing topic.  In fact I didn't allow comments as most of it was spammers and that got so annoying. We did rank high for many long tail posts and that's what brought in local folks- neighborhood knowledge and/or market reports.

May 24, 2022 03:06 PM
Anna Banana Kruchten CRS, Phoenix Broker

Exactly and the word press site was worse!

May 24, 2022 05:31 PM
Liz and Bill Spear

I turned off outside comments years ago when the spam attacks were so bad.  Nothing like finding a 100 spam comments on a post!

May 24, 2022 04:31 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Well done, Bill! Comments from outside AR (or from consumers on our Wordpress blogs) are rare indeed. I bet I could count on 2 hands the number of consumer comments I've received on AR over the years...but a number of emails and phone calls, and some business. Keeping in mind your goals for blogging will help identify the markers of success. You've certainly shared a great list.

Jeff

May 24, 2022 03:31 PM
Liz and Bill Spear

Jeff, Every now and then a consumer comment, but mostly it's the email/phone calls that let me know I'm reaching my audience.

May 24, 2022 04:31 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

oh how I wish I could stop the can I guest blog emails, but I suppose you are right, it's an indication that they are being found on google.

May 24, 2022 04:05 PM
Liz and Bill Spear

I think they like the start of the week, seems like every Sunday/Monday I start the morning with about a half dozen can I??? type emails.

May 24, 2022 04:32 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Well done, Bill!  When I started I loved getting comments here because it meant someone was reading my post. I still enjoy the comments as well as the interchange,  However when I did receive calls they came from  referrals from agents I'd met at networking functions and a Google search. 

The comments are nice here because they help to build relationships. 

May 24, 2022 06:11 PM
Liz and Bill Spear

Those first comments were great for affirmation that SOMEONE out there was reading what we wrote!

May 24, 2022 07:57 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I suppose you could do a go to amount of significant scientific  research on the whole thing, but I’ll leave it up to you. Great post!!

May 24, 2022 06:46 PM
Liz and Bill Spear

Laura, It's not scientific per se, but my observations are based on real world results from 1000s of posts written.

May 24, 2022 07:57 PM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824

Isn't that the truth Bill.  Comments sure are nice to get but often it's the subdivision posts that make your phone ring, or patio homes or pet-friendly homes.

May 27, 2022 03:55 PM
Liz and Bill Spear

For me, the stuff that works the best is the stuff closest to houses for sale.

May 27, 2022 06:57 PM