When you blog, how do you know it's working?
Are comments an indication?
Yes and no.
If you're writing to entertain or inform the ActiveRain community, then you MAY gain some comments and you'll know you're reaching your audience. Earlier in your blogging career while still building up your audience, comments might be few, but they're there and build up over time as you earn an audience.
But if you're writing to attract business from area consumers, comments might be the absolute worst way to gauge the success of your blog. While it's possible that a home buyer or seller MIGHT leave a comment on your post, in my experience it's not the typical way non-industry readers are going to reach you.
Instead, it's a text from a buyer you don't know about seeing a house today in the subdivision you posted about years ago.
It's an email detailing future plans for buying a house and what they seek.
It's a phone call with "I found you everywhere when I looked for _______ on the Internet!".
It's another agent with a referral for your market.
It's a call from a title company, a lender or the county health department seeking the HOA property manager contact information for Subdivision X.
It's the request to remove the pictures from a SOLD home listing on your IDX site.
It's the frequent emails soliciting "we can make you #1 on Google!", "can I guest blog?" and the like.
It's getting calls from local school board members and newspapers who found your analysis of home values by school district and the impact of failed school levies.
It's the compounding effect of blog posts, IDX pages, online reviews, Google My Business and other tools you use to increase your overall web presence for "near me" search results.
It's actually seeing your work rank on Page 1 for your long tail search results.
Bottom line, there are many clues, sometimes subtle, sometimes blatant, that your blog is working. As you gain experience, you learn what works for your local market and your personal style. You adjust your content to achieve your blogging goals.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz