Out-of-the-Box Real Estate Marketing

By
Services for Real Estate Pros with Napa Consultants DRE00893924

As a real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing prospective”.  It is only when you view your practice from a broader perspective that out-of-the-box thinking is possible. 

Opportunities to out-think and out-market your competition abound.  This Memorial Day weekend we are going to see if any real estate firms or agents are sponsor one of the most well-attended community events of the year in our town of Santa Barbara, California.  We haven't seen any such sponsorships in past years. What a great opportunity for standing out this is!

"I Madonnari, or street painters transformed the Santa Barbara Mission Plaza using pastels on pavement to create 150 vibrant and colorful, large scale images.  The festival benefits the Children's Creative Project, a nonprofit arts education program of the Santa Barbara County Education offices.  "The project serves 50,000 children in more than 100 schools with visual and performing arts workshops and performances throughout", according to their website.  This event is in partnership with Santa Barbara's sister city in Italy, Grazie di Curtatone.

The opportunity to promote your name or your company as a sponsor is affordable. It ranges from the smallest ($125 for 4' x 6' format vertical format) to the largest (12’ x 12’ for $650). In addition, your name is on the festival poster,  it is inscribed on the pavement at the base of the Santa Barbara Mission steps, it appears in full-page newspaper advertisements and  also appears on the festival kiosk.  The local news covers the event on TV which amplifies the effectiveness of sponsorship.

You could either provide the artist, or the Children's Creative Project would provide the artist. Given what most real estate marketing professionals spend to promote themselves, this is a no brainer. 

As hard as it may seen at times, you simply must take the time to regain your orbital marketing perspective. Step back and identify opportunities to out-smart your competition.  That is the surest route to soaring in your real estate marketing practice.

Like the kids represented in a previous year's pavement pastel chalk painting, being backyard orbital explorers and looking out of their box/spaceship it is time to explore your own backyards for out-of-the box opportunities to promote yourself.  That means to make yourself well known and well thought of! 

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Comments (24)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Alexandra. When active, I was guilty of shunning marketing while doing basic business and many times did not understand why the lull in business. Enjoy your day.

May 26, 2022 05:21 AM
Ron and Alexandra Seigel

Hi Wayne Martin Always a pleasure to hear from you. Have a great weekend. Cheers! R&A

May 26, 2022 12:18 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is a really cool photo that you chose for this post.  I am guessing Elon sent them up there to check on the satellites.

May 26, 2022 05:53 AM
Ron and Alexandra Seigel

Hi Brian England We love your sense of humor. Cheers! R&A

May 26, 2022 12:19 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

We do get so stuck in the work related daily grind, we forget how close the future is.

May 26, 2022 08:20 AM
Ron and Alexandra Seigel

Hi Jeffrey DiMuria 321.223.6253 Waves Realty though you would like this one living on Florida's Space Coast. Cheers! R&A

May 26, 2022 12:21 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic week!
Joe Jackson, Realtor-KWCP

May 26, 2022 08:45 AM
Ron and Alexandra Seigel

Hi Joe Jackson Thank you for stopping by. Lover you "super fantastic week" salutation. Cheers! R&A

May 26, 2022 12:22 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

This is a great event to take part in particular for those agents that have a passion for helping children in their communities.We were heavily involved for years in a foster care organization as well as on the board of directors.  Did it increase our business.  Yes, but that wasn't the point for me it was because I've always been passionate about helping kids in our communities.

May 26, 2022 09:51 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hi Anna Banana Kruchten CRS, Phoenix Broker  Your passion is truly palpable and your heart is in the right place. Cheers! R&A

May 26, 2022 12:23 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

This should be an eye opener to many Real Estate agents Ron and Alexandra Seigel . Much of my advertising was "out of the box" marketing Alexandra and much of that was due to limited budgeting. I need to, and have, thought of "out of the box" promotions for Timmothy's Art Gallery BUT it has been hard the last two years. I'm glad things are lightning up now so we can do more indoor and outdoor event advertising.

May 26, 2022 12:49 PM
Ron and Alexandra Seigel

Hi Bob "RealMan" Timm Great to hear that Timmothy has an Art Gallery!!!! Cheers! R&A

Jun 01, 2022 07:59 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Excellent suggestion, Ron and Alexandra- Dorie Dillard Austin TX comes to mind because they have done a good job of sponsoring community activities in her farm area. You have only to look at her listings to see how well she's done. 

May 26, 2022 05:05 PM
Ron and Alexandra Seigel

Hi Kathy Streib thank yo so much for featuring our post. And yes Dorie is amazing! Cheers! R&A

Jun 01, 2022 08:00 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Alexandra,

Love your post because making yourself well know and top of mind in your community works! Thank you Kathy Streib for the kind words.

May 26, 2022 08:02 PM
Ron and Alexandra Seigel

Hi Dorie Dillard Austin TX You are such a great inspiration! Cheers! R&A

Jun 01, 2022 08:00 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

May 28, 2022 08:23 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ron and Alexandra - I just loved you post as I read it this week.  I am back and read it again.  I am so glad the Kathy Streib featured it today.

May 29, 2022 05:38 AM
Ron and Alexandra Seigel

Hi Grant Schneider Thanks for your feedback. Always appreciated. Cheers! R&A

Jun 01, 2022 08:02 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I was so glad that Kathy Streib chose your post to feature in her "Ah-Ha" moments for the week. I read your post before but think it's exceptional!

May 29, 2022 05:41 AM
Ron and Alexandra Seigel

Hi again Dorie Dillard Austin TX appreciate your feedback. Cheers! R&A

Jun 01, 2022 08:03 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

It is great to see these kinds of opportunities presenting themselves once again for agents and, even more so, for such a great cause.

May 29, 2022 10:08 AM
Ron and Alexandra Seigel

Hi Ray Henson yes, it truly is a great cause. Cheer! R&A

Jun 01, 2022 08:03 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ron and Alexandra Seigel  loved this post, great advice... my causes have always been Animal Causes, I look at the animals as those who do not have voices and have supported them via donating a percentage from every commission I made over the past 27+ years.. wishing you a quiet and peaceful Memorial Day  recognizing those who gave the ultimate sacrifice so you could give such wonderful advice, Endre

May 29, 2022 09:30 PM
Ron and Alexandra Seigel

Hi Endre Barath, Jr. WOW! Did not realized that you were so much into Animal Causes. Fabulous. Cheers! R&A

Jun 01, 2022 08:05 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

That's a great idea. We had a chalk art display at the annual Art Walk in Carlsbad a few years ago  and I sponsored an artist and his chalk art. I actually got 1 call as a result.

May 30, 2022 09:33 AM
Ron and Alexandra Seigel

Hi Jeff Dowler, CRS sometimes just one call is all you need. Cheers! R&A

Jun 01, 2022 08:05 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Most of my business comes from word of mouth, but I do a bit of that kind of "branding" in a few magazines and sponsoring events.  I sponsored my grandson's tball team this yar.

May 30, 2022 06:21 PM
Ron and Alexandra Seigel

Hi Tammy Lankford, Keep up the great sponsorships. Cheers! R&A

Jun 01, 2022 08:06 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

For me, you have given marketing a new definition:  "... to make yourself well known and well thought of! 

May 30, 2022 08:08 PM
Ron and Alexandra Seigel

Hi Margaret Rome Baltimore 410-530-2400 With a name like Rome that should really help get your brand out there. Cheers! R&A

Jun 01, 2022 08:08 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra,

We do need to keep this in the forefront and not lose sight of our marketing.

May 31, 2022 01:56 PM
Ron and Alexandra Seigel

Hi Sheri Sperry - MCNE® It is all about marketing. Anyone can transact when spoon-fed leads.  Cheers! R&A

Jun 01, 2022 08:09 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ron and Alexandra Seigel How cool is that ! Where have you been? Missed your posts and comments so much 🥰

Jun 02, 2022 06:10 PM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Ron and Alexandra Seigel what a spectacular video! Certainly conveys what people say they want to know about and that's the lifestyle. Truly first class!

Jun 03, 2022 12:37 PM