If you are in love with your marketplace it makes it so much easier to sell homes there because buyer decisions are often based on emotions. Many listing decisions are based on how well you project your love of your marketplace even if you are not crazy about the home you are listing. It is all about enchantment.
Everywhere we turn there is something new to appreciate about living in Santa Barbara. Even our Public Works building is enchanting with its sidewalk paintings.
If you have become jaded about your town, look for as many things as possible to appreciate about it. Then, watch the response of your buyers and sellers. Soon enchantment will be in the air. It is magical!
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