Ask An Ambassador: Does In Person Match Online?

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

I've been "cyberstalking" our future home area for some time, learning a bit about how things work on the mountain and local information (where to get farm-grown meat, best places for pizza, and that it might be worthwhile to keep a chainsaw in your trunk for downed trees on the only road that leads in and out of the mountain community!).

Since our in-person visits have been limited, we're obviously relying on online information and a network of contacts we've made since purchasing our 10 acres.  One restaurant in particular caught my attention.  The Facebook posts of their food looked good, and a mom-and-pop type place run by an ex-Marine has particular appeal to me.  So when I visited the area last December, I made a point of having dinner at Inkwell's Tavern.  In-person lived up to online, good food, good service!  Since then I've been sharing their online posts with Liz and she's looking forward to giving the place a try after we move.  Inkwell's is a good candidate for being our go-to place when cooking at home isn't on the schedule.

What did they do right?  Their online presentation created a virtual curb appeal and a reason for me to want to give them a try.  Then the physical visit matched up with the online presence.  What looked good online was also good in real life.

As real estate professionals, we're faced with some of the same challenges as any other business hoping to pull in business via social media, to push the first domino that leads to another until we have contact.

Can we create the right virtual curb appeal with the right information that gets found?

Then what happens when a consumer contacts us?

Does our real life impression match our online expertise and persona?

If we can't back up our talk with expertise and actions, the consumer's BS detector is going to sound the alarm and your first impression opportunity is shot.

It's safe to blog about what you know and understand.  Your market.  Your specialties.  Your personal interests (okay, MAYBE not always safe!).  When you stick to your expertise, it's easy to match your online image with what they find when they actually contact you.

Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (17)

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Righto Liz and Bill Spear and sometimes when one trys to go it  alone and work it out independently on a difficult subject without an Ambassador this can happen! 😎


Jun 07, 2022 05:11 PM
Liz and Bill Spear

that might be me after a full day with's tough to be an introvert :)

Jun 07, 2022 07:02 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

Great analogy! Always wise to stick to your expertise, it makes it so much easier to match up your on-line image to when they meet you in person,

Jun 07, 2022 06:56 PM
Liz and Bill Spear

I don't think anyone here in the Rain that has met me in person has had much to surprise them.  I am who I am :)

Jun 07, 2022 07:02 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

HI Bill- your point is very well made. There is nothing more disappointing then the moment when the online persona that you were hoping for does not match what you see in real life. 

Jun 07, 2022 07:32 PM
Liz and Bill Spear

I know a business will lose any chance of gaining my business if they talk a big game, but don't deliver.

Jun 07, 2022 08:27 PM
Jim Harper
Atlanta Communities Real Estate - Marietta, GA

Bill, Inkwell's Tavern looks like a great small town place.

Jun 07, 2022 08:35 PM
Liz and Bill Spear

Jim, I knew of the general area, but not the specifics, so the December in person visit was nice to get some boots on the ground and find out the town was more than just the horse track my father-in-law used to take us to for dinner.

Jun 08, 2022 08:24 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Lots of people cyberstalk and your advice about matching the online persona with the in-real-life person or place is right on target. We should cyberstalk ourselves now and then to see what comes up and see if it conveys reality!


Jun 07, 2022 08:52 PM
Liz and Bill Spear

I'll cyberstalk new potential clients whenever possible.  Is there a hot button topic with them that I should be prepared for prior to first meeting?

Jun 08, 2022 08:25 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Awesome insight and advice Bill.  People know when you're coming across genuine and authentic and you know what your talking about.  Glad you found some great new places in your 'new' home town soon.  Pretty exciting for you two - and your big family of fur babies!

Jun 07, 2022 08:56 PM
Liz and Bill Spear

If my online presentation is just a slice of who I am, I don't have to "remember" something different from online.  Here's my dogs, my cats, my flowers, my engineering thought process, that's all available.  And some things I'd rather keep to myself that have nothing to do with real estate will stay where they belong...offline.

Jun 08, 2022 08:28 AM
Anna "Banana" Kruchten

Authenticity means everything and you're that in spades!

Jun 08, 2022 09:50 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

The online audience won't know about the community flavor surrounding you if you don't blog about it. And blogging is more than a wall of words machined out and uploaded to the cloud. Images, video, experiences of what it is like where you live, work and play to balance your day. That's what a brand new to your area is hungry for online and the smaller the area, the harder to glean that information from afar. Be the local cub reporter that covers the visual and written beat in your corner of the country Liz and Bill Spear . It should be obvious you love where you live and if you don't, move. Life is too short to stay stuck in the wrong surroundings.

Jun 08, 2022 03:24 AM
Liz and Bill Spear

For me and our primary niche, being the local reporter didn't work as well as I would have liked.  Too much time spent on things that weren't putting dollars in the bank.  For your market, I think it makes excellent sense.  You've got us all well tuned in to life in the northernmost part of Maine and I can't see any reason anyone looking to send business your way wouldn't have you top of mine.

Jun 08, 2022 08:30 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Creating an online curb appeal that is also matched when someone visits in person will usually lead to a quick sale!

Jun 08, 2022 05:29 AM
Liz and Bill Spear

I don't want a potential client wondering, who IS this person (other than I'm older (and heavier) than my old picture).

Jun 08, 2022 08:31 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Very appropriate photo, great example of the restaurant in your new place, and analogy with real estate. What is the current expectation of a move date?

Jun 08, 2022 05:37 AM
Kat Palmiotti

I know how frustrating it can be to wait! I hope things start speeding up a bit!

Jun 08, 2022 04:04 PM
Liz and Bill Spear

Much slower than we hoped.  Still working through the architect work and getting an acceptable builder quote.  Looking like 2023 will be our departure from here and arrival there.

Jun 08, 2022 08:32 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - we are always attempting to make our "curb appeal" and our first impressions make a difference.  It's equally important to ensure those moments "match" virtually and in-person.  Out of curiosity, I checked the Inkwell Tavern website, do you think the fortune teller would've predicted that???  Happy Pre-Move Exploring!

Jun 08, 2022 06:16 AM
Liz and Bill Spear

I ALMOST linked to them in the post :)  I've mainly tracked their Facebook page more than their website and they do a good job of presenting their food and options.

Jun 08, 2022 08:37 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Thank you for an excellent perspective Liz and Bill Spear . You truly make us think if who we project is really us.

Jun 08, 2022 07:03 AM
Liz and Bill Spear

Bob, I think we've all had experiences where someone talks a good game online, but the in-person experience is completely different.  Can't count the number of times I've tried to reach a contractor that looked good online, but couldn't get a return call.

Jun 08, 2022 08:39 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Good stuff , thank you!


Jun 08, 2022 07:03 AM
Liz and Bill Spear

You're welcome!

Jun 08, 2022 08:39 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

My new favorite word for today - BS Detector!  Spot on Bill - so important to share your exact method of doing business online and in person.  Love this post!

Jun 08, 2022 04:05 PM
Liz and Bill Spear

People know (well at least MOST know) when they're being fed a line...okay, maybe not as many as USED to know ! :)

Jun 08, 2022 07:01 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

Staying true to your expertise is essential. I often have buyers reach out to me- and want to change up their search to areas I don't cover. I am happy to refer them to another agent that specializes in that area. In some limited instances, I might be willing to remain their agent with a partner that specializes in the area where the buyer now wants to focus on- but I don't want to represent a client by myself in an area where I don't have local knowledge or expertise. This is how I maintain my online presence as an expert while matching the in-person experience. 

Jun 09, 2022 09:49 AM
Liz and Bill Spear

I've got limits to where I can go, but will make exceptions IF the client is fully aware of my concerns about why it might be better for me to find them someone else, and still wants me to help.  In almost every case, they're past clients and it's me they're after and know I'll do my best to mitigate any concerns.

Jun 09, 2022 11:07 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I love this and agree too that when we write our own content rather than from a canned article, we also prove to be authentic. Love this post.

Jun 09, 2022 11:50 AM
Liz and Bill Spear

I've never understood being 100% reliant on canned content, especially if that's all someone posts on this site.  For their own site it might make sense, but not so much here IMO.

Jun 09, 2022 07:15 PM
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Isn't there some saying, "Your Reputation is everything."

Jun 11, 2022 05:59 AM
Liz and Bill Spear

Years to build, moments to destroy.

Jun 11, 2022 06:08 AM