Your Real Estate Tech Budget: What to Focus on to Get More Leads

Services for Real Estate Pros with ProspectsPLUS!

We hear you: “Oh, goody. . .yet another blog post on how I should spend more money.”

Actually, I know you have a tech budget, and I know that part of it is allocated to real estate lead generation.

So, I looked for the two most important pieces of technology that help generate leads. 

The perfect CRM

Most established agents already own and use a CRM. Many of them despise what they have. Yet, your CRM may be the most important tech tool in your business.

The perfect CRM for your business, however, isn’t necessarily the same one that your buddy in Phoenix uses in his real estate business.

Because I can’t possibly know what your hot buttons are, I can’t recommend what to look for in a CRM. What I can tell you is that you’re more likely to use a CRM that you don’t hate.

Make a list of your current CRM’s limitations – the stuff that drives you nuts on a daily basis – and start shopping for one that better meets your needs. Ask colleagues what they use and why they like or dislike it.

As you cruise the internet, using the search term “best crm for real estate agents,” avoid articles published by companies that offer CRM systems to agents or by those who work for such companies (read author bios to find out if there’s an agenda).

This is the one piece of tech that every agent simply must have, so take your time, and be willing to spend as much as it takes on the one that is best for you.

3-D virtual tours

There seems to be a misconception among agents that real estate videos are popular with the public. They aren’t. When it comes to online home tours, they can’t compete with 3-D virtual reality tours.

And the popularity of the latter is growing, while video’s popularity wanes. For example, nearly 80% of homebuyers surveyed by Zillow said “… they wanted the ability to view a 3D virtual tour.”

“… the popularity of these tools is not going to wane any time soon, even as the pandemic continues to slowly fade,” according to Dan Handy at

When homebuyers want to learn more about a listing, they don’t want to be restricted to what a videographer shows them. The ability to cruise around a home at their own pace, virtually, and to pick and choose which areas to scrutinize, is valuable to them.

Lest you think that this preference for a more immersive home shopping experience rose out of the pandemic, consider that a Coldwell Banker study in 2018 found that nearly 80% of homebuyers would prefer their first visit to a home be via virtual reality.

It also found that 62% of the respondents claimed that “… they would be more likely to choose a real estate sales associate who offered VR house tour capabilities as a service for their clients” over one that did not.

Listing clients expect virtual tours of their home while it’s on the market. Consider 3-D tours over video for maximum buyer engagement and seller satisfaction.


When you have time…here are some helpful resources we’ve made available to support your success.


1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here


2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here


3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent each month automatically to an exclusive carrier route. Watch this video to learn more or Click Here.


4. The Free Real Estate Mailing List Guide

The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists, including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here


5. Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


6. The Free Online ROI Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here


7. The Free Real Estate Marketing Guide “CRUSH IT” 

The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

Comments (2)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lisa and great information to share with us here in the Rain.  Hope to see more of your blogs.


Jun 08, 2022 08:43 AM
Lisa Gray

Thank you Will!

Jun 08, 2022 11:22 AM
Mark Artesani
Keller Williams Realty - Fountain Valley, CA
Huntington & Newport Beach, Fountain Valley Homes


Jun 08, 2022 09:29 PM