All Methods of Marketing Work When Executed Properly

Real Estate Broker/Owner with Hamm Homes

We can all learn from the past post of Barbara Todaro and this is one.

Original content by Barbara Todaro 104763


I’m thinking about the “Nay-Sayers” of direct mail marketing, and it occurred to me that there is not a method of marketing that “does not work.”  Every method of marketing works when executed properly.  Every method of marketing is a successful method when the user of that method makes it attractive to the recipient. 

All marketplaces are very different, and that means adjustments must be made to attract homeowners in each marketplace to respond positively to marketing methods.  Too often, there are naïve agents who actually pay attention to seasoned agents because they are seasoned!!  That’s counterproductive and the mentor who is leading the way should understand and be honest with the mentee.

Homeowners have one common trait.  They all want a sale.  They will respond positively to an agent who convinces them that he/she will market their homes properly and will lead the homeowners to the closing table.  The methods used to address that issue with each homeowner are many.  The way each method is executed will determine the success of the method. 


The “Nay-Sayers” need to realize that their abilities may not warrant success; and until the agents do some self-evaluation and admit that their skill levels may not be up to par, there are methods that will NEVER WORK FOR THEM!!!  



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (2)

Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I really enjoy seeing these posts again.  Thank you for sharing them.

Jun 09, 2022 01:55 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Will Hamm I just did a mailing and always think of Barbara Todaro when i do great post 

Jun 09, 2022 04:47 PM