How Recommending an Online Real Estate Lawyer Can Win You Client Loyalty

Home Stager with Caprice Weston's Home Staging

Photo by Andrea Piacquadio via Pexels


To say that Ontario real estate markets, especially Toronto’s, have been anything but boring over the last few years would be putting it mildly. As a real estate professional, you’ve likely had little to no rest recently, and neither have your clients as they navigate the rollercoaster of emotions that come with seeing several listings, organizing their finances and fighting in the trenches of multiple bidding wars. 


As a real estate professional, you also know the value of having a network of reliable real estate lawyers in Toronto and how referring your clients to the right professionals can help earn their trust, loyalty and, most importantly, referrals to their friends and families.

Pre-pandemic, we as consumers and service providers already had an on-demand mindset. But with COVID-19 forcing more services online, like showing houses, the expectation of receiving services on our own terms is now firmly entrenched. 


Industries are looking for ways to be as virtual as possible, and real estate law is no exception. Although, online, virtual law firms were around long before the pandemic. It’s easy to understand, however, why they’ve become more accepted over the last few years, and buyers and sellers are realizing the benefits of working with an online real estate lawyer.

Vetting and adding an online law firm to your network of real estate lawyers and recommending them to your clients can save them time and money, resulting in a win-win-win scenario.

The Convenience of Virtual Legal Services and the Availability of an Online Lawyer

You are all too familiar with the headaches of running around during a real estate transaction. An online real estate lawyer can take some of those headaches away from your clients. Many also offer extended hours well outside of regular business hours. Now, not only can your clients receive the legal help they need in the comfort of their own homes (or anywhere else they have a wifi connection), but they can access the service at a time that works for them, not the other way around.

Also, not having to take time off work and, so important these days, not having to spend money on gas driving to and from a real estate lawyer’s office puts more badly-needed money in their pockets. Which brings us to the other major benefit of online legal real estate services – the cost.

Online Legal Service and Lower, Transparent Fees

Online real estate lawyers offer the same level of service as traditional law firms, but generally at a much lower rate. Not having the overhead of a brick-and-mortar office allows them to pass the savings on to their clients and charge less for those services. And with the inflation rate at a 31-year high, your clients need to take every opportunity they get to save money – especially when they are buying or selling a home.  

Many online real estate law firms also offer flat fees per service, helping clients budget for closing day and giving them peace of mind.    

Comments (1)

Edward Gilmartin
CRE - Boston, MA

Eventually no one will set an appointment to view a listing without a first taking a virtual reality tour

Jul 18, 2022 12:22 PM