A One and Done'r.

By
Real Estate Agent with Red Rock Real Estate Brokered by Real UT DRE# 6541633-SA00

A One and Done'r.

 

Back in the last upmarket cycle, it seemed agents had more business than they could handle. One person, in particular was very successful, closing transactions every week, quickly becoming a top producer. 

 

He thought it unnecessary to remain in contact with past clients due to the high volume of buyers and sellers. As the market began to slow, so did the amount of people calling and coming through the door.

 

A couple of years later, I asked if anyone had seen or talked to him. Apparently, after struggling to bring in business, he left the industry for a paid position, rather than tapping the power of the Sphere of Influence.

 

Remaining in touch is simple and effective, especially when consistent. People want to know that they matter and by following up and through with them, it creates trust. After all, isn't that the desired end result?

 

An effective advertising and marketing plan gets attention, ensuring a preferred agent status when ready to do business. It creates an ​advantage over other local agents, along with many rewarding ​opportunities.

 

Better to be a doer rather than a one and done'r. Yepper!

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I, Wanda Kubat-Nerdin at Red Rock Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property and copyrighted.

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Wanda Kubat-Nerdin is a southern Utah REALTOR® assisting buyers and sellers in in the St. George area, Dammeron Valley, Diamond Valley, Veyo, Central, Hurricane, Ivins, La Verkin, Leeds, Santa Clara, and Washington real estate markets.
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Red Rock Real Estate
90 E 100 S, St. George, UT 84770

BuynSellUtah.com
Mobile: (435) 632-9374 call or text
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Comments (46)

Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Wanda, this is great advice for newer agents or anyone who isn't staying in contact with their clients. With the market cooling down, I think we'll see agents leave since it isn't as easy to get business and they thought.

Jun 13, 2022 05:38 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

There is a lot involved to be successful at anything worth taking on and doing the work is required, Carla Freund. Now is not the time to deviate!

Jun 13, 2022 05:53 AM
Matt Brady
Finance Of America - Del Mar, CA
One of San Diego's Best Lenders

This is the best advice you can give to a mortgage professional as well. Of course, when I started the clients "belonged" to my employer, and no information could be removed if you left their employ. If the employer recognizes the value in the relationship perhaps we should too.

Jun 13, 2022 09:00 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

The easiest way for otherwise awesome professionals to sabotage their business is to be a one and don'er!

Jun 13, 2022 12:06 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Wanda I can't perceive of  NOT having a referral and repeat business the  35 years I've been in the business.  And it took consistent effort to stay in touch with my ROI.  And honestly it's been a lot of fun to do so - in so many, many ways. 

Jun 13, 2022 03:13 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Absolutely Matt Brady! People want to do business with those they trust and referrals to their family and friends come from that source.

Jun 13, 2022 03:14 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Hindsight is a proper lesson for some that think contact management is a waste of time and clients will return when they are ready for repeat business, John Meussner. We know otherwise!

Jun 13, 2022 03:33 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Every quarter, I think of a fun idea to send clients, Anna Banana Kruchten CRS, Phoenix Broker, they enjoy receiving something through the mail. I have done this for many, many years, it takes commitment on my part and am unable to imagine letting them down!

Jun 13, 2022 03:48 PM
Anna Banana Kruchten CRS, Phoenix Broker

Enjoy receiving is the key!  You bring excitement when your name comes to their mind!!  Love it!

Jun 13, 2022 08:52 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Wanda:

Our clients DO remember if we stay in touch and they appreciate it. I have had multiple repeat clients bring this up, and thank me to being in touch. Does it always work? Perhaps not, but what a huge risk to not continue to be in contact and be helpful when ever possible!

Jeff

Jun 13, 2022 08:19 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Some past clients may venture on, in a different direction but those that remain, continue to refer to others and deserve attention and get it, Jeff Dowler, CRS. There's more than business at play here!

Jun 14, 2022 04:39 AM
Gary J. Muccio, Associate Broker
Keller Williams of Central PA - Camp Hill, PA
Exceptional Customer Service!

You said it best, Wanda - "Remaining in touch is simple and effective"

And, it's easy and cost-effective - just pick-up the phone and call past clients. I'm grateful to have learned this early on in my career. There's no better book of business than past client referrals and repeat business from past clients. Continued success to you!

Jun 15, 2022 04:09 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thank you Gary J. Muccio, Associate Broker, good work habits and following up and through determines future business. I wish you much continued success as well!

Jun 15, 2022 04:29 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

That's 90% of my business! Peopl are you business...keep in touch with them!

Jun 15, 2022 05:20 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Exactly Erik Hiss. Nurture those relationships or someone else will gladly!

Jun 15, 2022 06:12 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true!  I've seen those agents sell a lot and leave the industry as well.  One agent I know just added 2 more additional lines of work in addition to her real estate license.  That seems to be counterintuitive.  Why add another line of work to learn and let the other one fail.  It seems to me it would be less hassle to stick with the one career, making it successful, rather than abandon it? 

Jun 15, 2022 03:51 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Years ago, I wrote a post about someone who had multiple sources of income plus dabbled in real estate. I cannot imagine doing that Jan Green - Scottsdale, AZ and how do you hold off clients when situations arise that need immediate attention? I am with you!

Jun 15, 2022 05:57 PM
Jan Green - Scottsdale, AZ

Exactly!   I would rather put 100% of my effort into real estate, just like you would!

Jun 15, 2022 06:34 PM
Miriam Odegard
United Real Estate Indianapolis - Indianapolis, IN
Real Estate Broker Serving Greater Indianapolis

Annnd....THIS is why I surround myself with those smarter and more experienced than me. Thank you for you reassuring and informative post. There are lots of agents in our market area that are "one and done"'ers, but I remain dedicated to building a strong SOI. Thank you for this, Wanda!!

Jun 16, 2022 04:25 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

So glad that you enjoyed this post Miriam Odegard and wish you much continued success. No one and done'r here!

Jun 16, 2022 07:09 AM
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great post Wanda!

Jun 18, 2022 10:51 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thank you so much Ricardo Mello, glad you appreciate the message!

Jun 19, 2022 07:52 AM