A One and Done'r.
Back in the last upmarket cycle, it seemed agents had more business than they could handle. One person, in particular was very successful, closing transactions every week, quickly becoming a top producer.
He thought it unnecessary to remain in contact with past clients due to the high volume of buyers and sellers. As the market began to slow, so did the amount of people calling and coming through the door.
A couple of years later, I asked if anyone had seen or talked to him. Apparently, after struggling to bring in business, he left the industry for a paid position, rather than tapping the power of the Sphere of Influence.
Remaining in touch is simple and effective, especially when consistent. People want to know that they matter and by following up and through with them, it creates trust. After all, isn't that the desired end result?
An effective advertising and marketing plan gets attention, ensuring a preferred agent status when ready to do business. It creates an advantage over other local agents, along with many rewarding opportunities.
Better to be a doer rather than a one and done'r. Yepper!