10 steps to Localism success

Real Estate Agent


1. Write about some place local:  The smaller the region the better.  A community post is generally more valuable than a city post, and a city post is better than a county post. The more specific your post, the higher likelihood it will return higher search engine results.

2. Provide original and interesting content: Actually say something.  Don't just link off to other web pages.

3. Post lots of pictures: There is nothing that captures the spirit of a place better than a picture. Except... Video.

4. Take a video: Videos of communities will be all the rage starting in 2009. If you have your video hosted somewhere, let one of our community builders know and we'll see if we can get it displaying on your community.

5. Do not post a bunch of self serving marketing material on the bottom of your post: If a home buyer or seller finds your information interesting they will figure out how to contact you.  Also, our editors highly downgrade posts with built in - self serving marketing messages. Have a way for the consumer to contact you, but keep the 'PICK ME, PICK ME' messaging to a minimum.

6. Write about current events happening in your community: Opening Day for Boating, Seattle's Pioneer Square Art Walk

7. Write about people in your community: Saline Chief of Police. What better way to make a connection with someone in your community than to profile them for your blog. A fantastic way to break the ice on a relationship you've been meaning to foster.

8. Write about local businesses: Everyone loves to get the inside tip from the "locals" about the hot places to try. This is your chance to be that localBubble's Boutique in Laguna Beach, New Rita's Restaurant

9. Write about tourist attractions and points of interest: They are called "attractions" and "interest" for a reason.  People are attracted to them and will be attracted to the posts you write about them.

10. Don't write about yourself or simply recite what you did: People want to see your personality shine through, but they are on Localism primarily to learn about a new place. Once you prove to them that you are a good source of information then they will become interested in learning more about you personally. No one cares about these posts: "I joined the Bellevue Washington Chamber of Commerce". "Last weekend I river rafted in the Wenatchee river"  Instead write this post: "Upcoming Dover New Hampshire Chamber of Commerce Events" and "Hood River is Hot" Unless you are providing good pictures and an interesting read to go along with it, no one is interested.


We are creating a site to attract the consumer and hopeful draw their participation.  Post sparingly about real estate.  When you do write about it, write about new home developments, and subdivisions. Barclay Park Condos

Super Bonus:

Sponsor your community on Localism. Assure that your description of your community, links to sites of interest and your home search site are front and center while people learn about your community. (when you click on this link, you will log in to Localism with the same user name and password as ActiveRain)


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Ron Brown NMLS #270845
NMLS ID: 40831 - Federal Way, WA

Has anyone come up with ways this might benefit local lenders?  Since our expertise has very little to do with ones neighborhood other than values for homes, I'm wondering if anyone has come up with an indirect marketing angle for the mortgage industry?

Jul 07, 2008 01:38 PM #103
Michael Bergin
Coldwell Banker Residential Brokerage - ABR - SRES - Alexandria, VA
Northern Virginia Real Estate


I just looked at the new localism site last night and it is a great improvement.  Your comments are well taken about localism success but I do have a question.  I post at least twice a week about one specific neighborhood (and have since February) with lots of photos yet only two or three of those posts actually show up in that neighborhood designation.  What determines whether or not a post is listed?  I am also the ONLY poster for another neighborhood yet not all of those posts show up either.  It's frustrating to say the least. 

Thanks for continuing to grow this important segment of the market.

Michael Bergin, GWSleptHere.com

Jul 10, 2008 05:14 AM #104
Liz Carlson
Long and Foster - Portsmouth, VA

From "tizliz" in Virginia Beach

Great post.  A lot of helpful guidelines and answered several of my questions about blogging about my favorite neighborhoods.

Thanks  Liz Carlson

Jul 12, 2008 08:05 AM #105
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL

Jon - just curious about who will be Featured Agents on localism. The "buy a community/condo" hasn't gone into effect yet, but I noticed that a local agent was Featured and don't quite understand the logic. Wouldn't it make sense that whoever is contributing the most to a community or condo building be the featured agent?

Jul 12, 2008 09:59 AM #106
Sandy Gleason
North Pointe Realty - Buhl, ID
Realtor for Southern Idaho-Magic Valley

I will be following this post to learn more about the rules. Thanks

Jul 17, 2008 12:53 PM #108
Andrew Kyle
Royal LePage Foothills - Calgary, AB
Calgary Condo Realtor

This is one for the Bookmark list.  Thanks for the oustanding advice Jonathon.  It is gradually becoming more and more clear to me how the Localism is going to work.

Jul 19, 2008 04:29 AM #109
Diana Perez
Majestic Properties - Miami, FL

Love the new Localism, however, I feel that Localism should allow real estate agents have the choice to synonymously balance real estate information in Localism and local community content in their blogs.


Jul 20, 2008 03:51 AM #110
Marvin Thomas
Allegiance Mortgage Corparation - Fayetteville, NC

I think people get the picture or understanding that we are in the business of real estate or mortgages or whatever your part of the process.  I do agee people are looking for local guides and friendly professional who understands their need for this information and getting it to them without hitting them over the head that we are in it to make money.  I think most people don't mind that we make money in helping their families settle into our area.  I think that want a trust guide that can show them how speacial the area is and the reason we chose the live in it ourselves and raise our family and run our businesses. 

Jul 21, 2008 02:43 PM #111
Janet French
Silverstar Finance Inc. - Huntington Beach, CA

Good suggestions on what and what not to write about.  I know pictures are important as well.

Thanks for sharing!


Jul 28, 2008 11:45 AM #112
Aida Pinto
United Associated Brokers - Long Beach, CA
Real Estate Broker (562) 884-6196

Jon...you said:  "Do not post a bunch of self serving marketing material on the bottom of your post" 

Can you post a little?---or do you suggest none at all!

FYI:  Some post I do and on some don't..... have to use a password--for instance on this one I didn't  but on my previous comment--I did! Is it something that is being work on--just curious!

P.S. Thank you for fixing the "spelling" thingy!

p.s.s. Thank you for the ctrl key glich---hope you won't do away with it!--I am having to much fun with it!  lol

Jul 30, 2008 10:03 AM #113
Doreen McPherson
Homesmart ~ Scottsdale ~ Tempe - Tempe, AZ
Phoenix Arizona Real Estate ~

Thanks for posting these examples.  I will check them out for ideas of what is appropriate. 

Jul 30, 2008 05:50 PM #114
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

so does this mean that an optimal localism post... is not a market report?


Jul 31, 2008 09:21 AM #115
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

Jonathan, Thank you for the point by point!

Sep 08, 2008 01:55 PM #116
J Perrin Cornell
Century 21 Exclusively, Wenatchee, WA - Wenatchee, WA

This is a good and informative post about a topic I have largely ignored and now won't! I am still struggeling with uploading photos though... from desk top to AR...

Jan 18, 2009 12:14 AM #117
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Thanks for good information here about posting to localism. I have received numbers of calls from people who contact me about local businesses. It does turn into a network session. Thanks!

Mar 01, 2009 01:20 AM #118
Mike Hendren
Mike Hendren Photography - Cloudcroft, NM

Excellent tips for writing what we always want to be compelling information.  I'll keep your tips in mind as I prepare my next blog.

Mar 14, 2009 01:44 AM #119
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Can you add a city?  I can tell where to add a neighborhood on ActiveRain... and post the content to Localism but if the city is not already there?

Jun 22, 2009 03:53 AM #120
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Jon, good tips..I've been following most of them for some time without even knowing it...and now that I've read this, I can bookmark it for future reference as I perpare to write more Localism posts. Thanks!

Sep 23, 2009 04:43 AM #121
Joseph D. Federico
Donahue Real Estate Co. - Dedham, MA
Eastern Massachusetts Real Estate

Jonathan-Great reminder of 10 great ways to Localism success.

Oct 11, 2009 05:43 AM #122
Chris Walters
Edisto Realty Edisto Beach,SC DiscoverEdisto.com - Edisto Beach, SC

Thanks, I am trying to get a handle on Localism as a newbie on ActiveRain, this post really helped

Dec 13, 2009 04:48 AM #123
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