When it comes to your brand presence, are you happy with how you’re appearing on search engine results?
You want to appear on the TOP of search results with the main search terms of your product and services. With so much content out there nowadays, you can find your way to the top of search results with Search Engine Optimization (SEO).
In order to bring in high-quality and high quantity LEAD FLOW and traffic into your business, you need to dedicate copious hours to SEO daily. Attracting and retaining top digital marketing talent for your team is a time-intensive process. However, a strong marketing team is one of the most important growth decisions you’ll make as a business owner.
To reduce the cost and risk of growing your marketing team, consider a blended Virtual Professional team. But you're not here to read about how much money our marketing virtual assistants save teams like yours. You're here to learn about improving your SEO ranking. So let's dive in!
What are the most important factors to ranking & SEO?
+ How to improve your SEO + rank higher on Google & Bing
Too technical? You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you full time, for up to 70% less than a full-time traditional worker. Schedule an interview with our talent pool today.
Website security & accessibility
Search engines love secure, always updated, and easy-to-read websites. Ensure that your WordPress or other Content Management System (CMS) plugins are installed properly and regularly updated. Ensure that your website is safe with a strong SSL certificate. Use the correct heading hierarchy (H1, H2, etc.) in the content body of each page.
Browser page speed, mobile page speed
Search engines take into account how fast your website loads on browsers and on mobile smartphones. Use Google PageSpeed Insights to understand where your website stands. To optimize your website’s speed, enable compression tools, like GZip, to reduce the size of your images and code. Improve your server response time and leverage browser caching.
Mobile friendly & responsive
According to Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Check to see if your website is mobile-friendly. What makes a website mobile-friendly? The work involved in making a mobile-friendly site depends on your developer resources, business model, and expertise.
MyOutDesk’s IT virtual assistants have the full-time skills you need to bring your company’s technological goals to life, plus they’re much more affordable than an in-house consultant or employee. Schedule an interview with our talent pool today.
Your Domain Authority
What is domain authority? This is a search engine ranking score determined by several analytics companies’ algorithms (think of it like your website’s credit score). Websites with a very large number of high-quality external links (such as Wikipedia or Google.com) are at the top end of the Domain Authority scale
Optimized Content
Understand the fundamentals of keyword and user intent research. Your website will rank higher with pages deemed as having high-quality content. This is based on an understanding of your audience. Use the same language as that of your audience to provide the information they’re actually looking for (the who’s, what’s, when’s where’s, why’s.)
Your articles and blog posts should be longer in (high quality) content (between 800 to 1,000+ words). Longer articles tend to rank better in organic results. Include captivating calls-to-action or clear next steps. By understanding the readers and your buyers’ journeys, they will read your content and stay on your pages longer, which helps your domain authority!
Technical SEO (Meta descriptions)
You need to have a great meta setup for your website. Meta titles, meta descriptions, and meta tags are the language and content that search engines, like Bing or Google, look at first and display on search results. You include this in your page’s hidden code so that search engines have a clear understanding of the abstract of your content, as well as how you want to display pages in search results for viewers.
Social Signals
Your new content should accompany features from social media as well as other websites. The more your links appear on other high-quality pages and content, the higher your rank. A seamless full-time digital marketing campaigner works for this.
You can have a full-time highly qualified SEO & Marketing or IT Virtual Assistant working for you, for up to 70% less than a full-time traditional worker. Our remote working professionals know all the tools of the trade, and can help you jumpstart your online presence in no time.
Whether your team is inexperienced and needs an injection of real-world experience or veterans who just need a helping hand. Our talent matching process ensures every client of ours gets multiple proven professionals to select from. It's safe, secure, and faster than hiring locally on your own.
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