HOW DO YOU CREATE VALUE?

By
Education & Training with Performance Development Strategies

I see blogs about value here on Active Rain.  How do you and/or your team create value? You should have a powerful customer value proposition. But don’t forget your staff, your team. Do you have a powerful employee value proposition? Successful companies with loyal customers have both.

When I consult with business owners in Westchester County New York often I hear comments about getting the staff to do the right things. Sometimes an owner is willing to place all the blame on the staff being lazy, unmotivated, or the like. Fortunately, most will ask how they can improve their ability to get the team behind them.

You can change things by being laser focused on the goals and leading by example. Your laser focus empowers your employees who in turn create loyal customers by their actions.

Being Laser Focused - You may be the owner or manager but that does not mean you are seen as the leader. As owner you can influence the process through which people recognize your leadership by creating an environment where people will join “the team” because they see the purpose of what they are supposed to do and understand the vision, the “big picture” as well as the values of the organization for which they work. Today’s fast-moving business environment demands that the effective leader be both, a well-organized administrator and highly adept in understanding people’s basic needs and behavior in the workplace. Be open with your communication. Share the vision and values but also share your goals. Also, share organizational results. A CEO who keeps results secret breeds distrust. The most successful businesses and business leaders conduct “open book” management. This is the way to gain trust and commitment.

Engaged Employees - Since the business environment is always changing and evolving, the way we do business and communicate must also change with the environment. Some engagement drivers have also changed. Be aware. Many findings in older Gallop engagement surveys remain important while other points relating to economy and generations have begun to show up. For example, the desire of employees to have the opportunity to do what they do best is still important as is being recognized for a job well done.

There is much room for improvement if we a 2012 study which reveals that 29% of team members are engaged and 26% are disengaged.   Furthermore, in all of these surveys many employees listed their relationship with their immediate supervisor, belief in senior leadership, and pride in working for the company as very important. Business leaders must understand this. Why? Because disengaged employees do not contribute, and worse, they could alienate your customers.

Loyal customers are the key to success. Careless unengaged employees can ruin a business by driving away customers. An engaged staff member creates customer loyalty by wowing customers and exceeding customer expectations.

Accountable Team

The right people need to be placed in the right positions. Jim Collins talks about this when he says, “Get the right people on the bus, the wrong people off the bus, and the right people in the right seats”. Then focus of the vision, the goals, train, develop, and engage.

Once again it comes back to this statement: Focused leaders engage employees who will create loyal customers and more business success. Make that a goal for your business.      For a similar post on our website see WHAT IS YOUR VALUE PROPOSITION?

Let us help you create a strong value proposition to customers and staff.

Contact us to learn more

or call 914-953-4458

Posted by


PDStrategies.net

Armonk, NY
Port Saint Lucie, FL

(914) 953-4458
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Grant Schneider,
CBC, SPHR, SHRM-SCP*

*Certified Business Coach,
Senior Professional in Human Resources

President, Founder
& Leadership Coach

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Comments (24)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Endre - a good way for people to know there value proposition is to ask those who trust them.

Nina - I have used the quote many times.  It does work best.

Brian - under no circumstances should people be anything but themselves.

Joe - thank you. I appreciate that.

Jun 20, 2022 06:20 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I agree Grant that loyal customers are the key to success. Getting referrals all the time is the way that we make sure we are doing it right!

Jun 20, 2022 06:21 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Larry and Sheila - customer loyalty is a leading indicator--something you want to nourish.

Jun 20, 2022 06:33 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, you are so correct, the wrong employee can ruin a business, so need to be VERY careful who you hire.

Jun 20, 2022 06:54 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great points for all of us, Grant Schneider we must create more value

Jun 20, 2022 08:48 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Monday afternoon, Grant.

Have a great day and a very productive week.

Jun 20, 2022 10:23 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Grant why should anyone do business with us if we do not create value?  The obvious answer is, they should not!!!

Jun 20, 2022 12:37 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joan - aren't you glad you found Laura?

Rocky - exactly correct.  The question is, Who is in your room?

Roy - enjoy this longest day of the year.

George - yes, that is the obvious answer.

 

Jun 21, 2022 05:49 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Tuesday morning, Grant.

Keep cool and enjoy this first day of summer.

Jun 21, 2022 06:11 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant,

I like the analogy a lot.  I t fits well and reminds me of how I managed when I had an office and did outside sales in staffing. 

Jun 21, 2022 07:46 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Well done, once again, Grant. You've shared the Jim Collins quote before with good reason...it is absolutely right. When I hired for the staffing office I managed, besides hiring someone who would be a good producer, I had to find someone who would not rock the boat that was floating quite well. 

Jun 21, 2022 06:44 PM
Nicholas Crane
Woodland Companies - Cadott, WI
Managing & Appraising Forest Land

Thanks Grant Schneider for sharing this great post.  Follow up is key to keeping your customers for 20 years ago still your loyal customers.  I always enjoy working with clients my dad started working with over 30 years ago. 

Jun 21, 2022 10:32 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Roy - it was pretty cool for the first day of summer.

Sheri - you had to know this to be in the business you were in and it was perfect segway to your business now.

Kathy - and I really like analysis you just gave.

Nick - you would be a great study in a family business.  I know that I met your father in person a number of years ago.

Jun 22, 2022 08:28 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, so glad I found Laura, we work very well together.   Great post with a valuable message.

Jun 23, 2022 06:05 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse specialist

I have found it to be incredibly easy to create value working in the Manhattan market- but it takes a great deal of knowledge. When a buyer is going onto one of the real estate listing sites- they reach out to us asking to view the apartment, but before we set up an appointment- I will know whether the building policies, costs, issues, etc could be an issue for the client.  It's not unusal for the buyers to be surprised by all these factors they didn't consider. When working with sellers, they might or might not be aware of specifics that are happening in their building and why we might suggest specific tactical approaches to work around any challenges we might face. This can all be a lot of work up front, but it surely demostrates value real quick.

Jun 25, 2022 10:02 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Hi Grant, It's important to have the right people in the right place. So often employers are anxious to hire that they don't take into consideration whether the person is the right fit. Of course that causes more issues down the line. Great post!

Jun 26, 2022 06:54 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Grant,

Glad to see this post featured! Excellent message. You have to demonstrate your value or the consumer will not want to work with you!

Jun 26, 2022 09:45 AM
Stephen Turner
House Broker Realty - York, PA
The BIG Guy of NEW HOME SALES

Thanks for the insights. We always hear "we need to create value" but what is value? We'll starts with finding out what others want or find valuable first. Engaged Employees & Loyal Customers, thanks for those examples of what value can be.

Jun 27, 2022 04:58 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Adam - that really does set you apart from the many others.

Carla - that is a problem and people keep doing it over and over again.

Dorie - yes you do have to show your value every day.

Jun 27, 2022 05:21 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Stephen - if we remember this and focus we will find and excel in our individual niches.

Jun 27, 2022 06:00 AM