How to Write a Roofing Estimate That Sells

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Services for Real Estate Pros

As a contractor, roofing estimates are a crucial part of your job. You can lose great opportunities simply by missing simple details. According to research by Roofing Contractor Magazine, 90% of roofing contractors underbid their jobs. So it's only fitting that you know how to estimate your projects correctly.

Unfortunately, most roofing contractors make the mistake of paying more attention to the roofing material's details instead of the complexity of the labor involved. So investing time learning how to write a roof estimate can do wonders for ensuring your business thrives.

Chances are you're losing your contracts because your bid is not complete or precise enough for homeowners. So here is your ultimate guide on how to write a roofing estimate that sells. If you've been wondering how to write a roofing estimate, this article is for you.

What is a roofing estimate?

A roofing estimate helps your clients understand your roofing project's outline. It lets your consumers know the project's scope, the materials you’ll use during the project, the timeline, and your responsibilities. In order words, it ensures transparency between you and your clients.

An excellent roofing estimate also includes how your business is unique from the other contractors.Read about roofer Maryland.

Luckily, you can also use roofing estimate software to craft the best estimates for your clients. It allows you to convert your DIY calculations into detailed and more accurate measurements for a roofing estimate.

What to include in a top-selling roofing estimate

Before writing a roofing estimate, you’ll need to evaluate the necessary items to include. Of course, we’ve outlined everything for you here. The things that you must include in your roofing estimate are:

 Project details

Costs, including roofing materials, labor, permits, and cleanup

Proof of your endorsement and liability insurance

Timeline of your project, including the project's start and end date

Your basic payment terms—you can discuss complete pricing once the client accepts your proposal

If you want to grab the attention of potential clients and guarantee a sale, try these tips when writing your next roofing estimate.

Include testimonials from your previous projects

Add in workmanship warranties

Include information about the type and quality of the roofing material you’ll use

Briefly describe how you’ll tackle potential issues during your project

How to write a roofing estimate that sells

Here’s how to write up a roofing estimate, including some guidelines to follow.

1.    Carefully estimate the roofing’s material costs

This is the primary step in writing a winning roofing estimate. You’ll need to carefully evaluate roofing material costs to avoid any unanticipated issues in the future.

Make sure you’re not missing out on any critical details—even if they seem minor, they’re integral to making an accurate estimate.

2.    Examine the condition of the roof

You must also determine the existing roof's condition and carefully examine it. If the existing roof is not in a state to add on another layer of shingles, include the cost of removal in your estimate. This goes for both material and labor costs.

Before adding shingles to an existing roof, check if local building codes allow it. Ensure as well that the existing shingles are in good condition.

3.    Include precise measurements

The most accurate way to measure a roof involves investing in roofing software. However, if you want to verify whether the measurements are correct, here are the steps you can take:

 Calculate the roof's square through the external square footage.

Then divide the square footage by 100.

Calculate the roof's slope by the "rise over run" formula.

Multiply the square footage with its corresponding multipliers, and you will get the total number of squares for your roofing project.

Clients will want to know that they can trust you to work on their roof, so including precise measurements is an important step in writing a roof estimate that sells.

4.    Create a list of all the required material

When writing a perfect roofing estimate, it’s not enough to include surface level things like shingles and labor. Make a complete and comprehensive list of all the desired materials and their approximate aggregates. This can include materials like nails, flashings, moisture barriers, and more.

5.    Evaluate all expenses

Estimate material costs for your roofing project. You’ll need to first connect with your supplier to evaluate the cost of every required material on your list. Clients generally ask for per square, or square foot estimates when discussing shingles and underlayment costs, so you’ll need to keep this in mind.

Make sure you’re also evaluating labor and overhead costs like worker's comp rates, permit costs, fuel costs, vehicle maintenance, and workspace's utilities.

Remember to account for potential changes

Once you’ve completed the steps mentioned above, you’re ready to write your final estimate.

However, the writing process is usually where most contractors lose opportunities. When writing a winning roofing estimate, remember to account for potential challenges during your project, and anticipate that changes may be needed.

Roofing estimates are important

Writing a roofing estimate that sells is a massive milestone in your business. So it's essential to take some time to learn how to write a roofing estimate that sells.

Using these guidelines and the tricks mentioned above, you’ll be able to write roofing estimates that make a great impression on potential clients.

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