Ask An Ambassador: Evergreen Posting Can Recharge You

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Max power!!! 

Go!!!

Until we can't go any more?? 

Our personal battery completely drained?

 

I had a recent conversation with a builder rep as she finished her final days prior to retirement.  She was my go-to rep for one of the biggest local builders and I knew she'd take great care of my clients and she was a solid source of builder related information for our blog.  It was a win-win situation.   

I knew she often burned the midnight oil taking care of buyers for her communities.  As with real estate agents, sometimes that extra effort paid off, other times prospects would decide the final numbers didn't work for them.

One of the things that really stuck with me from her conversation was her comment "this business will take every minute you give it".

Too often that everything is critical, just one more minute on this attitude towards work leads to hours, days or weeks without adequate time for our personal lives.

I've often personally felt that squeeze.  It's not that I lack for vacation time from my engineering job.  31+ years in the same job affords one quite a bit of paid time off.  What I've often lacked is an alignment of engineering/real estate/pet caretaker aspects of my life that gives me the comfortable feeling that it's okay to take enough time off to go watch a movie or ride some roller coasters without worrying over the long list of other things I COULD (or SHOULD?) be doing instead?

But over time you learn certain things that help gain some balance and allow some recharge time.

While blogging daily was a thing for me for years and years, there came a point where the return for daily posting didn't justify the time spent producing that output.

Why the shift from a must have daily event to something much less frequent?

Simple explanation:  EVERGREEN POSTS & IDX PAGES.

Included in my daily posts were quite a few posts with variations on a theme:  giving potential clients detailed information that other agents weren't providing at all, or if provided were too superficial to be much use to a consumer.

I still had lessons to learn (e.g.  don't include most recent sales prices if you don't expect to come back frequently with updates), but refining what I knew had been providing me results and writing posts and IDX pages in a manner that didn't require updates (with the exception of new construction communities) built up a critical mass of work product.

If you write enough content with sufficient details and focus that content on communities you WANT to work (adequate price point, turnover, niches, etc.), you'll find that your blogging workload can be lessened because those posts keep working for you year after year.

And with that chunk of time now freed, you can decide where to prioritize how to use that time.  And sometimes, the best use of that time is to go watch Maverick show people how to push the limits of a Navy warplane.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (11)

Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824

Liz and Bill Spear As I sit here pondering what to write, your advice always makes sense.  Like you, I come back to what I know best and will continue to.  

Jul 05, 2022 06:58 AM
Liz and Bill Spear

I know what works for us, and can readily point to certain posts that send us opportunities year after year.

Jul 05, 2022 08:09 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - so many things in life have their roots in nature so it makes sense that evergreen is an important branch of an ActiveRain strategy of always growing blogging influence for many.  

Jul 05, 2022 08:02 AM
Liz and Bill Spear

Evergreen posts have been key for our business.  Nice getting calls about a post I wrote 5+ years ago and know that thanks to IDX updates it stays current.

Jul 05, 2022 08:31 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I believe in always giving extra effort but I definitely don't want to go until I am completely drained, I want to always have plenty of charge at the end of my days, haha.

Jul 05, 2022 10:21 AM
Liz and Bill Spear

Brian, more often than not I wind up watching the same episode of whatever my show of the moment is 2 or 3 nights before I stay awake long enough to finish it.  It's usually late at night so it doesn't take much to push me over :)

Jul 05, 2022 05:05 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

You nailed this subject Bill!  That is exactly what we had done when we were still on that path and it worked great. We had a ton of IDX searches that were updated automatically and always looked professional.   Balance is so important to keep in perspective for a happier life and business.

Jul 05, 2022 02:51 PM
Liz and Bill Spear

Most of our calls for potential clients are straight from blog posts/IDX pages.  Always good to hear someone call asking about Sailboat Pointe, Beacon Hill, Long Cove, etc. and knowing exactly WHY we are getting that call.

Jul 05, 2022 05:06 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

I know what works for me, and can always point to certain posts that send me opportunities year after year. I agree with Anna Banana Kruchten CRS, Phoenix Broker Balance is so important to keep in perspective for a happier life and business! That is a path I've been on now for the last few years and I'm definitely less stressed and happier.

Jul 05, 2022 05:20 PM
Liz and Bill Spear

Dorie, I've been able to tolerate giving up a lot of things I've wanted to do because of our big picture goal.  Get our new home built and head to our mountaintop.

Jul 05, 2022 05:28 PM
Anna Banana Kruchten CRS, Phoenix Broker

Liz and Bill Spear we just finished up with a huge remodel and we're so happy and at the same time SOOOOO happy it's over!  I look forward to seeing your progress on your new place......and....all happening smoothly!

Jul 05, 2022 09:05 PM
Liz and Bill Spear

We remodeled our kitchen and main living space about 5 years ago.  A pain to live through, but nice to have the results!

Jul 06, 2022 12:37 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is always been the case for me several times if not more notably. Always good idea to freshen up an old post

Jul 05, 2022 09:00 PM
Liz and Bill Spear

Some posts have to be refreshed, fortunately most of ours can stand pat.

Jul 06, 2022 12:38 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

As always, all good points. We have to find a balance that works for us in our lives, and have to make sure there is room for some down time. And sometimes that means changing what/how we run our businesses.

Enjoy your day!

Jul 06, 2022 04:32 AM
Liz and Bill Spear

Adjustments here and there show we're paying attention to what works and what doesn't.

Jul 06, 2022 12:38 PM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

I like that quote from the builder rep because it's so true. You can end up giving your entire life to this business and you may end up with pile of money to sit on, but the years go by fast. You may look back and realize far too late your precious time was wasted on a business that will simply eat it up. So be careful...love and be generous.

Jul 06, 2022 06:29 AM
Liz and Bill Spear

Life moves pretty fast, blink and you'll miss some important stuff.

Jul 06, 2022 12:39 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse specialist

I have had the very same thoughts. My market works very different- and I walks work to explain to clients why a building might work differently than their expectations. In my upcoming podcast series, some of my episodes will be very neighborhood specific but others will seek to educate clients or in the case of the podcast, the public, why buildings have specific rules or policies in place. Clients not familiar with NYC might not understand that a building doesn't permit Pied a Terres or for apartments to add a Washer/Dryer in their apartment (hint- it would require a massive, complex and insanely expensive redesign of the plumbing and ventilation systems).

Jul 06, 2022 08:06 AM
Liz and Bill Spear

A lot of unique requirements for NYC housing that we don't have to work with here in Ohio.

Jul 06, 2022 12:39 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Another great blog from you and I especially like this quote: 

"this business will take every minute you give it".

Jul 06, 2022 08:57 PM
Liz and Bill Spear

Margaret, It was a phrase I could relate to.  I can't count the number of times I've taken a vacation day from my engineering role to take care of a potential client, and rarely does that potential client become simply "client".

Jul 07, 2022 03:18 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Liz and Bill Spear - you mastered and explain the art of balance with confidence, experience, and years of trial and error. The results are self-evident.  This is great information for all. Thank you.

Jul 07, 2022 12:20 AM
Liz and Bill Spear

I keep learning what works best for my situation and making adjustments as I can.  Some of them work better than others.

Jul 07, 2022 03:19 PM