Until we can't go any more??
Our personal battery completely drained?
I had a recent conversation with a builder rep as she finished her final days prior to retirement. She was my go-to rep for one of the biggest local builders and I knew she'd take great care of my clients and she was a solid source of builder related information for our blog. It was a win-win situation.
I knew she often burned the midnight oil taking care of buyers for her communities. As with real estate agents, sometimes that extra effort paid off, other times prospects would decide the final numbers didn't work for them.
One of the things that really stuck with me from her conversation was her comment "this business will take every minute you give it".
Too often that everything is critical, just one more minute on this attitude towards work leads to hours, days or weeks without adequate time for our personal lives.
I've often personally felt that squeeze. It's not that I lack for vacation time from my engineering job. 31+ years in the same job affords one quite a bit of paid time off. What I've often lacked is an alignment of engineering/real estate/pet caretaker aspects of my life that gives me the comfortable feeling that it's okay to take enough time off to go watch a movie or ride some roller coasters without worrying over the long list of other things I COULD (or SHOULD?) be doing instead?
But over time you learn certain things that help gain some balance and allow some recharge time.
While blogging daily was a thing for me for years and years, there came a point where the return for daily posting didn't justify the time spent producing that output.
Why the shift from a must have daily event to something much less frequent?
Simple explanation: EVERGREEN POSTS & IDX PAGES.
Included in my daily posts were quite a few posts with variations on a theme: giving potential clients detailed information that other agents weren't providing at all, or if provided were too superficial to be much use to a consumer.
I still had lessons to learn (e.g. don't include most recent sales prices if you don't expect to come back frequently with updates), but refining what I knew had been providing me results and writing posts and IDX pages in a manner that didn't require updates (with the exception of new construction communities) built up a critical mass of work product.
If you write enough content with sufficient details and focus that content on communities you WANT to work (adequate price point, turnover, niches, etc.), you'll find that your blogging workload can be lessened because those posts keep working for you year after year.
And with that chunk of time now freed, you can decide where to prioritize how to use that time. And sometimes, the best use of that time is to go watch Maverick show people how to push the limits of a Navy warplane.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz