Why you need to be more social

Services for Real Estate Pros with Eye on Spain

I am very heavily involved in the overseas property markets.  I run some "social" sites and I've been observing over the past few months how some of the real estate agents have been coping in collapsing markets.

One thing stands out above all else.  Those that are active on forums, e-communities and blogs are the ones still in business.  Those who I know (and there are many) who have no online social involvement are literally on the verge of closing their doors.  In countries like Spain and Bulgaria this is very much the case.

Let's take Spain for example.  The property market has crashed to such low depths it will take years to recover.  From an estimated 40,000 estate agents just a couple of years ago, estimates show that over 50% of those have already shut up shop...and the others are hanging on for dear life.

I have many realtor friends who are not active on any of the social networking sites.  Even though they kept saying that they'd "get round to it soon".  It's too late. 

The majority of people use the Internet to research everything before buying anything these days, including property.  Those agents who actively put themselves out there, offering advice on forums, blogging about their lives/ business, those are the ones which are still doing ok.  Don't get me wrong, it's still tough for them too but it looks like if anyone is going to survive the downturn, it's these.

It does take time to participate in online communities and the results may take time to come, but in the long run it is worth it. 

The problem is that the majority of people in business just "don't get it".  They don't understand what being socially active online can do for their business.

I suppose it's good for those who DO get it....such as you folks reading this!  Don't stop, keep doing what you're doing!

Comments (6)

Glenn S. Phillips
Lake Homes Realty - Birmingham, AL
CEO, Lake Homes Realty / LakeHomes.com

We have a retired, in-house business mentor.  He always stresses that the relationships are a necessity for a strong business.  And it is not always who you know, but who knows you!

Jul 01, 2008 03:40 AM
Brodie Brown
Browntree Home Inspections - Marietta, GA

I couldn't agree more Justin.  Later this month I will be giving a presentation to my networking group on all of the opportunites available for networking and marketing online, most of which are free.  If nothing else, being involved in the online communites let me know that I am not alone in the down market and it gives me a sense of accomplishing something. 

Jul 01, 2008 03:41 AM
Aaron Barnes
Barnes Real Estate Brokerage - Destin, FL

you hit the nail on the head. keep on keeping on

Jul 01, 2008 03:44 AM
Russel Lee
Keller Williams - Santa Rosa, CA

Thanks for you thoughts Justin. I agree that there is great value in sites like this one. I have been connecting on other sites and just signed up today here. This looks like a great place to see what is going on in the rest of the world as well. Most of the top producers I know are connected through place like this.

Thank for your Eye on Worldwide I will have my eye out too.

Jul 01, 2008 03:46 AM
Peter Nikic
Broad & Bailey Realty LLC - Valhalla, NY

Justin, I have to agree with you. btw, while dealing with foreign investors, mention Montenegro, the next Monaco :-)

Jul 01, 2008 03:51 AM
Ann-Marie Clements
Candidate for an Ed.D. in Educational Leadership - Saint John, NB
Ed.D. candidate, Innovative Proactive Principa

Hello in Florida,  we are Florida Gator lovers out here in Saint John, New Brunswick, CANADA.  Lived in Port St. Lucie, Ocala and Hernando areas (East, Central & West) ten years ago.

Communication at any level, whether in a social group, personally one-on-one, or online community.  If you can do all of these, you tend to be more open to the changing times and the global market.  Keep trucking and growing in your industry and out producing the 70% of other Realtors who still haven't jumped on the bandwagon.


Jul 01, 2008 03:52 AM