Ask An Ambassador: Don't Push Me!

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

I've noticed a trend lately in email and text solicitations to me.

Before, there would typically be a one and done approach.

Solicit me to be #1 on Google, or promise me a bazillion new listings or buyers, or offers for guest posting on some great website (that is totally unrelated to real estate).  I'd ignore them and that would be that.

But now with some, the approach is more demanding.

Message 1, generic solicitation.

Message 2, did you get my generic solicitation?

Message 3, Why haven't I heard back from you yet?  I'll continue to text you until you respond....(no, you won't, BLOCK).

And in yesterday's case 2 different employees from the same company were texting me the exact same script.  6 texts in the space of about 3 hours is not the way you gain my confidence or my business.  Way too PUSHY for my taste.

I'm a firm believer in PULL rather than PUSH marketing.

Chances are if a company was really that good at providing listings to agents, someone I know would be telling me about them.

Chances are if a company is great at getting page 1 placement, someone on ActiveRain would be blogging about them.

My Wordpress IDX site designer and host is a company that someone in this community told me about.  I trust the ActiveRain member, so the company started off in a trusted status and confirmed that trust with their performance then and since.

My approach to real estate lead generation is based on the same concept, PULL potential clients to us.  I'm not an in your face guy, I'm looking for clients that WANT to work with me because of what I can do for them.

Nothing wrong with door knocking, wearing your name badge everywhere, or other similar methods, they're just not for me.  I'm aware of my strengths and weaknesses and adopted methods that fit me and my desired clients.

If I provide lots of content about Cincinnati patio homes and low maintenance homes, I will rank on Google.

If I provide lots of content about SPECIFIC patio home communities, the odds are good that I'll rank Page 1.

If I rank Page 1, my desired clients will find me.

What they find should PULL them to me.

They initiate the contact on THEIR time table.

And because they initiated the contact, they're going to be more forthcoming with information during our initial conversation. 

Why?  Because before they ever called me, they've had the chance to see that I have information that can help them.  They were PULLED, not PUSHED into contacting me.  And that creates an entirely different basis to start the relationship.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

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Comments (13)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Liz and Bill - I am with you.  Pull Marketing rather than push.  Yes I am getting loads of those emails too.  DELETE is what I do.

Jul 26, 2022 07:42 AM
Liz and Bill Spear

Sunday night/Monday morning must be the designated blast time for the SEO promotion companies.  At least a half dozen emails in my inbox promising website improvements, keyword ranking, etc.  Like they KNOW my preferred keywords?

Jul 26, 2022 08:08 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Agree pull is far better than push.  An exercise I have used when speaking is to have 2 members of the audience volunteer to come up on stage/platform. I have a 8 ft piece of rope in which I have the volunteers hold and stand 8 ft apart.  Then I ask who wants to be the buyer and who wants to be the seller.  Once that is decided, I ask the buyer to push on the rope. Then I ask what happens to both, nothing from the buyer's or seller's position. Next I ask the buyer to pull on the rope and again asks what happens. The seller is physically pulled to the buyer.  This physical demonstration helps those who are visual learners.

Jul 26, 2022 07:44 AM
Liz and Bill Spear

Great illustration for the concept!

Jul 26, 2022 08:08 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - my filter overfloweth.  

Jul 26, 2022 08:38 AM
Michael Jacobs

🙃

Jul 26, 2022 08:52 AM
Liz and Bill Spear

I find myself blocking more and more text senders.  I don't need your healthcare insurance, your extended car warranties or your lead services.  Buh-bye!

Jul 26, 2022 08:45 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I get so many of them and I just block..  It takes so much time to go thru all the spam stuff.

Jul 26, 2022 10:28 AM
Liz and Bill Spear

Spam emails a lot of it is just recognition of me.  Guest posts.  Nope, moving on.

Jul 26, 2022 12:07 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Great point. I've been getting a lot of those text messages also (and emails). First they market. Then they make sure I got their message. Then they ask again. Argh.....

I don't do what I don't like to be done to me!

Jul 26, 2022 11:20 AM
Liz and Bill Spear

Exactly.  Golden Rule marketing.  Provide the information and good things happen.  Pester me and nothing good happens.

Jul 26, 2022 12:08 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Whew, I hear you on this one. I don't like solicitation of any kind. If I need your business, I will reach out. General marketing for me is the way to go.

Jul 26, 2022 11:33 AM
Liz and Bill Spear

For sure.  It's easy enough to create the content that attracts.

Jul 26, 2022 12:08 PM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I like that "pull" concept. I need to work a lot more on my "pull." As for the push, OMG...my phone must get 6-8 calls a day of them trying to buy my house. I'm so tired of them....thankfully my phone flags the calls as spam...or I'd be running around in circles answer garbage calls.  And I get those emails wanted to put content on my site. And they don't take "no response" as a "no." I hear ya Sir! 

Jul 26, 2022 12:05 PM
Liz and Bill Spear

Exactly.  I didn't ASK you to contact me, so you're not entitled to a response.  My lack of response is a no, not a let's email/text 3 more times asking "did you get my message?".

Jul 26, 2022 12:09 PM
Matt Brady
Watermark Capital - Del Mar, CA
One of San Diego's Best Lenders

Why have you not responded? LOL because you are not part of my business plan. It would also be more enticing if they used correct grammar and knew how to spell. 

Jul 26, 2022 12:40 PM
Liz and Bill Spear

True!  That's part of it too.  You want to fix my SEO and write content for my site, but your email is packed full of errors?  That's a big NO, even if I were receptive to start with.

Jul 26, 2022 12:55 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

I so agree Bill.  Pull not push.  I have zero patience with those folks - block/stop. When people call for information they're calling for a reason - to ask you more as they're already read your posts and can see you know your subject.

Jul 26, 2022 04:49 PM
Liz and Bill Spear

That is what I love about pull marketing, they've initiated the contact.  I didn't have to cold call 20 to get 1 maybe.

Jul 27, 2022 06:51 AM
Anna "Banana" Kruchten

Bill have NEVER cold called anyone in 35 years! Build relationships and trust has always worked for me.

Jul 27, 2022 10:21 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Sadly, I have gotten accustomed to just ignoring all of these solicitations.  Some of them seem like they could legitimately be prospective clients but I am done playing the games, haha.

Jul 27, 2022 05:00 AM
Liz and Bill Spear

Filtering out the noise is part of our daily challenge.

Jul 27, 2022 06:51 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Yes, the texting, and especially repeated email marketing, can get pretty annoying...even beyond the lousy grammar and poor spelling. Insulting me for not responding to your prior 3 emails is not going to elicit a positive response from me, that I supposedly already blocked.

Jeff

Jul 27, 2022 08:05 PM
Liz and Bill Spear

Yep, I'm SO bad for not responding to a cold solicitation??? 

Jul 30, 2022 01:21 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear so annoying aren't they ? I bet once they hook you they disappear 

Jul 28, 2022 06:22 PM
Liz and Bill Spear

Enough stories about those type of companies to know the odds are high.

Jul 30, 2022 01:22 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Ah, the healthcare quote companies.  I am very tired of their pushiness.  Like you, I'm a believer in pull marketing too.

Jul 30, 2022 09:21 AM
Liz and Bill Spear

And in my case I have full coverage via my engineering job, so they're completely wasting their time.

Jul 30, 2022 01:22 PM