I've noticed a trend lately in email and text solicitations to me.
Before, there would typically be a one and done approach.
Solicit me to be #1 on Google, or promise me a bazillion new listings or buyers, or offers for guest posting on some great website (that is totally unrelated to real estate). I'd ignore them and that would be that.
But now with some, the approach is more demanding.
Message 1, generic solicitation.
Message 2, did you get my generic solicitation?
Message 3, Why haven't I heard back from you yet? I'll continue to text you until you respond....(no, you won't, BLOCK).
And in yesterday's case 2 different employees from the same company were texting me the exact same script. 6 texts in the space of about 3 hours is not the way you gain my confidence or my business. Way too PUSHY for my taste.
I'm a firm believer in PULL rather than PUSH marketing.
Chances are if a company was really that good at providing listings to agents, someone I know would be telling me about them.
Chances are if a company is great at getting page 1 placement, someone on ActiveRain would be blogging about them.
My Wordpress IDX site designer and host is a company that someone in this community told me about. I trust the ActiveRain member, so the company started off in a trusted status and confirmed that trust with their performance then and since.
My approach to real estate lead generation is based on the same concept, PULL potential clients to us. I'm not an in your face guy, I'm looking for clients that WANT to work with me because of what I can do for them.
Nothing wrong with door knocking, wearing your name badge everywhere, or other similar methods, they're just not for me. I'm aware of my strengths and weaknesses and adopted methods that fit me and my desired clients.
If I provide lots of content about Cincinnati patio homes and low maintenance homes, I will rank on Google.
If I provide lots of content about SPECIFIC patio home communities, the odds are good that I'll rank Page 1.
If I rank Page 1, my desired clients will find me.
What they find should PULL them to me.
They initiate the contact on THEIR time table.
And because they initiated the contact, they're going to be more forthcoming with information during our initial conversation.
Why? Because before they ever called me, they've had the chance to see that I have information that can help them. They were PULLED, not PUSHED into contacting me. And that creates an entirely different basis to start the relationship.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz