Just A Few Initial Thoughts About Marketing

Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763


I thought I'd write a few lines about my exit from the real estate business. I planned my exit many years ago. I've been licensed since 1978 and my last commission check was received 2 years ago. For the past 2 years, the well has dried!!! I'll not be renewing my license in September, but it's been a 'hell of a run.' 

Watching my daughter blend into and taking over The Todaro Team has been a proud moment for me. She's improved the marketing and her team in one person. The name 'The Todaro Team' continues to be the team name.

The marketing has changed significantly online and many online sites are used consistently and successfully. However, that main marketing source used by me continues to exist.  

The full page local newspaper ad plus the front page double spot continues to compliment the page. My favorite Direct Mail Marketing for fresh new listings is a success and that mailing goes out quarterly. Not very many agents mail postcards, but The Todaro Team does consistently and successfully.

Real estate will always have changes in methods of marketing, but some things never get old.  Print marketing still works well locally. Being consistent monthly with a new flavor and theme continues to work well, and Branding Is What Marketing Is All About.

Branding brings business to those who work it properly.  I'm thankful that Tammy paid attention; picked up that ball and ran with it. That ball never dropped, and it's more powerful now than ever before.

Just an initial thought from me, regarding the real estate business......


Posted by



Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Comments (65)

Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Barbara, those words of wisdom are bookmarked, and I will keep them in mind as a reassurance for me. Always wonderful to read your posts! 

Jul 27, 2022 10:38 AM
Barbara Todaro

thank you, Steffy.... it's always nice seeing you....

Jul 27, 2022 10:46 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Barbara!   

     What a treat to see you here in the Rain.  I see from the previous comments that you are doing well.  

   Congrats to both you and your daughter for the passing of the baton.   Long live the Todaro Team!


Jul 27, 2022 10:44 AM
Barbara Todaro

Hi Fred.... thank you for your very kind words.... you're still a delight, just as you always were.... thank you for that.

Jul 27, 2022 10:47 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

Hello,, Barbara Todaro 

It was a delight to read your post. I have always valued your contributions to Active Rain.

Best wished to you.

Jul 27, 2022 11:26 AM
Barbara Todaro

thanks, John..... nice to see you again....

Jul 27, 2022 12:16 PM
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Always an inspiration, Barbara.  SO good to see a post from you.

Jul 27, 2022 11:44 AM
Barbara Todaro

thanks, Virginia.... thanks for the kind words....

Jul 27, 2022 12:17 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

Great to see a post from you and it's a fact that tried and true print and direct mail still work.

Jul 27, 2022 12:10 PM
Barbara Todaro

thanks, Don.... I'm sure you've been successful with yours....

Jul 27, 2022 12:18 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Lovely to see you, hope you are doing well.

Jul 27, 2022 12:15 PM
Barbara Todaro

thanks, Tammy.... it's nice seeing you also.... the welcoming here has been unbelievable....

Jul 27, 2022 12:31 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, I am TOTALLY late to the game, but SO nice to see you again!   Thanks for your insights, and hope you are doing well.

Jul 27, 2022 02:46 PM
Barbara Todaro

it's never too late in the ActiveRain game!!! thanks Joan....

Jul 28, 2022 02:52 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Am so happy that you are doing well, Barbara Todaro. Your presence here is surely missed but I occasionally look to see if you have posted and see you on FB. You will always hold a special place in my heart!

Jul 27, 2022 05:58 PM
Barbara Todaro

Wanda... it's nice to see you and you've NOT changed.... you're still soaring to the top because you CAN....

Jul 28, 2022 02:53 AM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Yowza! So glad to hear from you and your latest and greatest news. Outstanding!!

Jul 28, 2022 06:21 AM
Barbara Todaro

LOL.... thanks, Anne.... always nice to still be welcomed here...

Jul 28, 2022 06:35 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

There are tears in my eyes too over your comment Tammy. What a treat to read your mom posting again! The theme is the same because you Barbara are the marketing Guru!!

Jul 28, 2022 07:53 AM
Barbara Todaro

It's so nice to see you again, Dorie.... fun to be back...

Jul 28, 2022 12:02 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

good to see you again and many happy thoughts about your retirement, kinda

Jul 28, 2022 11:29 AM
Barbara Todaro

Nice to see you again, Peter....and my retirement has been very relaxing.... 

Jul 28, 2022 12:03 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

It's nice to see your still a fan favorite. You have taught me so many things and I will never be able to repay you. I look forward to you stopping by from time to time. 🙂

You are always in my thoughts and prayers Barbara Todaro 

Jul 28, 2022 05:23 PM
Barbara Todaro

thank you, Paul S. Henderson, REALTOR®, CRS I can use all the prayers I can get.... and you'll always be a favorite of mine...

Jul 29, 2022 02:48 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Barbara Todaro  You have been an inspiration to me through the years - please stop back and inspire me. I have missed you .Gone but not forgotten 

Jul 28, 2022 06:26 PM
Barbara Todaro

hugs to you, Hannah Williams 

Jul 29, 2022 02:47 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

The words “marketing” and “Barbara Todaro” are synonymous. You have taught me so much over the years and I am  forever grateful.  Wonderful seeing your smiling face and I love how Tammy is not only following your example but is excelling using your wisdom. Thank you you for staying in touch. With love and a great deal of admiration.

Jul 29, 2022 05:57 AM
Barbara Todaro

Hi Margaret Rome Baltimore 410-530-2400 thank you, but there's not too much anyone could have taught you that you didn't already know.... it's nice seeing you again, too...  hugs to you....

Jul 29, 2022 06:26 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Barbara Todaro If you are up to a phone chat, my line is always open to you.

Jul 29, 2022 12:59 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

So wonderful to see you post again Barbara! I can imagine how proud you are to have your daughter successfully following in your foot steps...big shoes to fill! 

Jul 31, 2022 03:12 AM
Barbara Todaro

thanks, Sharon.... she fills them with room left over....

Jul 31, 2022 04:55 AM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

They don't call you the queen of direct mail marketing for nothing! And you shared your knowledge and expertise unconditionally! I still have all your marketing tips you sent me!  So glad you are back in the Rain! and on Facebook too!

Aug 01, 2022 12:08 AM
Barbara Todaro

thank you so much, Debra Leisek you're a delight....

Aug 01, 2022 01:31 AM
Debra Leisek

As your beautiful grandchildren would say....

No, You Are!! 😂

Aug 02, 2022 01:22 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Your marketing words are always words of wisdom - you are an inspiration to us all. Thanks!

Aug 01, 2022 10:58 AM
Barbara Todaro

you're very  kind, Marte Cliff just as you always were....

Aug 01, 2022 11:24 AM
Gaston Archibald

When it comes to marketing, it's nice to read useful information. However, I would like you to cover more information on the subject of email marketing. Not many people know how to do an automated emailing, like an email for abandoned cart. But this is an important point for online store sites. It's worth to pay a little attention to such little things, imho.

Sep 08, 2022 07:45 AM
Kieran Jackson
Keller Williams Hollywood Hills - Los Angeles, CA
Realtor®, SFR, U.S. Army Veteran

Thank you for this post Barbara. I hope you are enjoying your retirement and family, especially those great grandchildren!

May 03, 2023 03:00 PM