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Reblogger Will Hamm
Real Estate Broker/Owner with Hamm Homes

Barbara Todaro always came up with blogs that gives me suggestions all the time.  Not sure about newspaper anymore but direct mail still works.

Original content by Barbara Todaro 104763


This was a day to focus on print marketing and complement it with online marketing.  This full page newspaper ad will be in The Local Town Pages newspaper that is mailed to each residence and business in the town of Franklin.  We're in it every month and locals read it.  It's good exposure for the agents; the listings; and the offering of a Free Market Analysis.  

Print marketing is important because not everyone is online. There are homeowners who continue to read newspapers. There are people who do not use a computer for anything other than email, and I've sold homes in 55+ communities to many of them.  

They received postcards from me when I was targeting 55+ buyers for a subdivision that I was marketing.  That was a good lesson that was proof that not everyone surfed the net to find homes.

We get business from this marketing piece, and the exposure is well worth the cost.




Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired



             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved


Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Thanks for the reblog, Will Hamm newspapers work when THEY ARE LOCAL NEWSPAPERS AND READ BY FOLKS IN YOUR IMMEDIATE MARKETPLACE....then, it's a powerful marketing resource.... my newspaper marketing was in our local newspaper and I always used the theme of my postcard to complement marketing materials....

Jul 29, 2022 09:26 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Will, for sharing this reblog selection.

Have a great day and an outstanding weekend.

Jul 29, 2022 11:00 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara, You have alot to offer to us here in the Rain.  How is Tammy business?


Jul 29, 2022 11:10 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy Kelley and thanks for stopping by, I always learn from Barbara Todaro!


Jul 29, 2022 11:23 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I remember that print marketing worked very well for her Will. Not so much for me here though...

Jul 29, 2022 12:45 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Excellent re-blog of Barbara's, Will. Direct marketing and advertising works if implemented consistently! I will be working on my 3rd quarter mailing to my past and present clients here soon.

Jul 29, 2022 04:18 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I agree with Barbara Todaro and in smaller towns, the newspaper is still a very valuable marketing resource!

Jul 30, 2022 05:35 AM