Ask An Ambassador: Blogger's Choice

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness."

Charles Dickens, A Tale Of Two Cities


Blogging is a tool, and like any tool, sometimes it's right for the job, and sometimes it's not. 

It's a blogger's choice of when to use a post vs. another media, and then how to create a post if a blog is the tool of choice.

While there might be elements of science and math in blogging, blogging is more craft than formula. 

How well you understand your craft will determine whether blogging leads you to the best of times, or the worst of times.

We've been in this community for a LONG time.  Blogged daily for a decade before tapping the brakes to one post a week (you're looking at it).  Been there, done that, got the T-shirts.

And we recognize there are MANY ways to blog successfully (and for that matter how you define blogging success may be totally different than my definition).

For me, that definition changed over time.  Early on, points and comments drove my blogging because I had much to learn about HOW to make blogging turn into business. 

But in time, the HOW (thanks to a lot of sharing by other members of this community) started to click.

To maximize return on time invested, we learned to:

Identify a target audience worthwhile business-wise

Identify where the competition ISN'T

Develop a niche

Publish UNIQUE content regularly

Create evergreen content.

Make your contact information easily available.



You can develop multiple niches.

You can experiment.

You can mix in personal elements with the pure business.

Some posts are strictly for getting found, others are for getting people to stick once they find you.

Bottom line, blogging is what we make it.  If your desire is to gain business and you've been blogging and NOT getting results, it might be time to reevaluate your approach. 

Maybe you just need more time.

Maybe you just need more content.

Or maybe you need a complete change.

How you use your blog is up to you, blogger's choice.

Until next Tuesday, if you need help, just Ask An Ambassador.

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (14)

Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, what we do, and if we do, are all up to us. And sometimes we need to experiment to get it right.

Enjoy your week!

Aug 02, 2022 02:06 PM
Liz and Bill Spear

I wrote a lot of posts early on that I'd never consider publishing today, but I'm not exactly going to go back and wipe them from my history.  They're part of the journey.

Aug 02, 2022 03:52 PM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

This is an excellent post with great information. Thanks for sharing it. 

Have a super fantastic week! Bill Salvatore with AEP

Aug 02, 2022 03:06 PM
Liz and Bill Spear

Hope you have a great week too!

Aug 02, 2022 03:52 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

It's not my thing although I'm "forced" here a little for the points to 500,000 so I can reach the public.  When I retire from day job, this might be a different story.  But I have a half decade for that.

Aug 02, 2022 03:13 PM
Liz and Bill Spear

Don, we may be on similar timelines for retiring from the day job.

Aug 02, 2022 03:52 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening,

It's up to us to learn what works and what doesn't.' On the AR platform so much sharing is reason not to find your voice, determine what works and then rinse, lather and repeat!

Aug 02, 2022 04:28 PM
Liz and Bill Spear

No doubt, many different paths have been demonstrated here that work.  The willingness to share is a great part of this community.

Aug 02, 2022 05:55 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- I remember when you started (or maybe you started first) and watched and read as you took your blog to what it was to what it is today.   You found what works best for you (and yes, I do miss reading about the rubber duck races) and that's what's important!!

Aug 02, 2022 05:46 PM
Liz and Bill Spear

Life got busier (much busier) and thanks to all the evergreen pages/posts, it allowed me to shift to other activities.  I could still use to blog more, but for now this once a week is my reality.

Aug 02, 2022 05:56 PM
Anna "Banana" Kruchten

Along that line miss the other posts too but I get why you stopped those!!  Still loved the humor!!

Aug 03, 2022 04:57 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You pack a lot of wisdom in your weekly post. I especially appreciate this statement:

"And we recognize there are MANY ways to blog successfully (and for that matter, how you define blogging success may be totally different than my definition)."

Aug 02, 2022 08:44 PM
Liz and Bill Spear

We tailor to what fits each of us.  I know some here do well with techniques that wouldn't fit me.  My preference is evergreen niche/long tail posts that make my phone ring, sometimes years later.

Aug 03, 2022 06:48 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I would encourage anyone new to blogging or even the real estate business to reach out and solicit your advice.

Aug 03, 2022 05:15 AM
Liz and Bill Spear

Always happy to help, what I do I learned from others here.

Aug 03, 2022 06:49 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Thank you for always providing us with great ideas to make our blogging better.

Aug 03, 2022 06:01 AM
Liz and Bill Spear

If I can shorten the learning curve to success for others, it's good for all of us in this community.

Aug 03, 2022 06:49 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - with images of Charles Dickens taking over my mind while reading your post, I am visited by Mrs. Haversham.  Maybe it's her suggestions of what to do with wedding cake leftovers.  Or perhaps how to properly declutter a property.  Hmm. . .   

Aug 03, 2022 06:06 AM
Liz and Bill Spear

I almost took a Dickens route with the entire post.  Oliver Twist, Great Expectations, etc.   A lot of potential ground to work :)

Aug 03, 2022 06:50 AM
Michael Jacobs

Or perhaps it could have headed in a Shakespearean path - Much Ado About Nothin'.  

Aug 03, 2022 08:50 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Blogging success is usually a combination of keeping at it (time) and adding more content. The majority of those who start a blog don't understand that.

Aug 03, 2022 06:33 AM
Liz and Bill Spear

I think it's possible to reach a critical mass of content that even if you don't add much more, it keeps working for you.  Obviously key is the type of content created.

Aug 03, 2022 06:51 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Excellent advice Bill.  We did all learn the blogging how to's over the years and once we found our 'voice' or 'niche' it was a matter of lather, rinse, repeat.  Same goes for working with our SOI's.  Many, many folks quit before they really even figure out  and fine tune the why's of blogging.  I for one an very glad I figured it out early on and it worked well for us.

Aug 03, 2022 04:56 PM
Liz and Bill Spear

No doubt have seen many claim "blogging doesn't work" after 20,30,40 posts, and when you examine the posts, nothing there to give the consumer reason to call.

Aug 03, 2022 06:37 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think that’s to be expected from the choices given alarm pretty OK with it

Aug 03, 2022 11:34 PM
Liz and Bill Spear

 We each make our choices.

Aug 05, 2022 05:43 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - This is an excellent review for agents who have been blogging for some time and Newbie's too. When it comes to getting best results, Best Practices and consistency makes all the difference. I appreciate all that you offer here on ActiveRain. 

Aug 04, 2022 11:17 AM
Liz and Bill Spear

No doubt, consistently blogging and building up a large mass of content has been helpful for us.

Aug 05, 2022 05:43 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Oh Liz and Bill Spear my very favorite quote and a good blog post with excellent content 

Aug 05, 2022 10:06 AM
Liz and Bill Spear

One of my high school reading assignments :)

Aug 05, 2022 05:44 PM