"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness."
Charles Dickens, A Tale Of Two Cities
Blogging is a tool, and like any tool, sometimes it's right for the job, and sometimes it's not.
It's a blogger's choice of when to use a post vs. another media, and then how to create a post if a blog is the tool of choice.
While there might be elements of science and math in blogging, blogging is more craft than formula.
How well you understand your craft will determine whether blogging leads you to the best of times, or the worst of times.
We've been in this community for a LONG time. Blogged daily for a decade before tapping the brakes to one post a week (you're looking at it). Been there, done that, got the T-shirts.
And we recognize there are MANY ways to blog successfully (and for that matter how you define blogging success may be totally different than my definition).
For me, that definition changed over time. Early on, points and comments drove my blogging because I had much to learn about HOW to make blogging turn into business.
But in time, the HOW (thanks to a lot of sharing by other members of this community) started to click.
To maximize return on time invested, we learned to:
Identify a target audience worthwhile business-wise
Identify where the competition ISN'T
Develop a niche
Publish UNIQUE content regularly
Create evergreen content.
Make your contact information easily available.
RINSE LATHER REPEAT.
You can develop multiple niches.
You can experiment.
You can mix in personal elements with the pure business.
Some posts are strictly for getting found, others are for getting people to stick once they find you.
Bottom line, blogging is what we make it. If your desire is to gain business and you've been blogging and NOT getting results, it might be time to reevaluate your approach.
Maybe you just need more time.
Maybe you just need more content.
Or maybe you need a complete change.
How you use your blog is up to you, blogger's choice.
Until next Tuesday, if you need help, just Ask An Ambassador.
Bill & Liz aka BLiz