Selling For More Money: Colors = Cash

Real Estate Agent with Realty One Group # S.0190863

Selling For More Money

Selling for more money is what most sellers want. The key to selling for more money is to have more buyers interested. How do buyers become interested? By what they see online. The more they like what they see, the more they want to have an agent show them the home.

Virtual tours are all the rage these days, and for good reason. Not only do virtual tours make it easier for buyers to view homes they might be interested in at any time of the day or night, they’re safe, even when COVID cases are high. With a virtual tour, a home shopper can eliminate homes they definitely do not want to see, making the whole process a lot more efficient.

As the seller of one of these homes, it’s extra important that your home is staged so that the virtual tour makes people want to come in and see more. This often goes well beyond what you’d need to do for a regular showing, since your goal is to mimic the feeling of what it’s like to be in your house. Don’t worry, we’ve got some tips to get you started!

Declutter Like Your In-Laws Are Coming for Vacation

Before you list a home, it’s always important to declutter. Get rid of anything you don’t immediately need, or at least put it in storage somewhere away from the house. That idea goes doubly for virtual tours. It may seem like no big deal that you’ve got an extra ottoman or side table in a room when people are physically in the space, but the goal of a virtual tour is to try to create a sense of how the space actually feels in real life, and that can be hard if there’s too much distracting stuff sitting around.

When it comes to virtual tours, less is more, to a point. It’s still important to keep a few things even in unused rooms to provide a sense of scale and purpose for the room, but remember that the people seeing the tour want to see your home, not your belongings. Balance is key, and it can be a delicate one to strike.

For more details and examples of colors that catch the buyers eyes, CLICK HERE


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Comments (9)

Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Rocky Dickerson What an accurate way to put it:

"Declutter like your in-laws are coming for a vacation ." 

Aug 15, 2022 10:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I love the color and I love the flash against the white! Very great stuff

Aug 15, 2022 11:17 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Rocky Dickerson knows what he is talking about, anyone interested in Las Vegas real estate better be giving him a call.

Aug 16, 2022 05:06 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Rocky. Color = cash! Nice way of saying think about staging. And the declutter thing is a must. You got to see the color to buy the color. Enjoy your day.

Aug 16, 2022 05:40 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Rocky - this is so true and like our friend Barbara Todaro says, "The Eye Buys!"

Aug 16, 2022 06:28 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Rocky,
My best decluttering happens when I know a child is coming to visit.  In-laws would work too!  😊

Aug 16, 2022 07:52 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic week!
Joe Jackson, Realtor-KWCP

Aug 16, 2022 08:36 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Rocky- this is so true!  If your home doesn't "show" well online, you may not get a buyer to schedule an appointment at all. 

Aug 16, 2022 10:15 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rocky one other thing about virtual tours is that they depict a more realistic view of the home.  Many times the pictures online have been so doctored up that they look nothing like the house.

Aug 16, 2022 10:49 AM