Ask An Ambassador: Can Blogging Bring You Listings?

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Can blogging attract sellers?

I think it's possible, but my personal experience is attracting sellers via blogging has been more "accidental" than intentional.

I believe the pool of sellers using the internet to find their next agent is smaller than the buyer pool using the internet.

In most cases, sellers had an agent help them buy their home years ago, and if that agent has kept in touch and did a decent job with the buy side, who do you think is going to get contacted by the sellers? 

Now if they don't go back to their last agent, there's a good chance they go to the "neighborhood expert", the name they see on the signs regularly, or direct mails the neighborhood.

Next up, asking friends and family for the name of a good agent.

Somewhere down the list is going to the internet, and once they're there you're competing with portals and other sites "offering help selecting a top agent" aka lead referral sites.

So somewhere down that list is the seller who doesn't use any of the above, or grocery cart signs, or park benches or other assorted advertising meant to keep an agent top of mind.

So personally my experience is that buyers are more easily attracted than sellers.  And that's especially true for buyers looking for specific information about specific types of housing or specific places.

And if you can win those buyers as clients, they MAY also come with a house to sell.  Succeed with the buy side, earn their trust and your sign is probably the one going up in the yard.

There are times a seller does go direct to the Internet to find their agent.  I have a landominium under contract right now, and he sourced us from a web search for his community.  That particular blog post/IDX page has been one of our most successful for attracting buyers, so it was nice (especially in THIS market) to have it attract a seller.  We got to prove our selling chops with a clearly thought out marketing strategy that achieved its goal of competitive bidding and a top price for our client.

It is possible for blogging to attract sellers, but a lot will depend on your type of market.  Here, we're working mostly with primary residences.  An area with lots of out of town owners might see a much better response rate blogging to sellers.

What's your experience attracting sellers?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
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Comments (18)

Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Yes, it seems that blogging alone does not brings the sellers lining up.

Aug 30, 2022 02:05 PM
Liz and Bill Spear

Rocky, I've assumed for a long time that most sellers that have been rooted in an area know at least a half dozen people that are agents.  Why go to the internet to find one?

Aug 30, 2022 04:58 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - I think your keen observation of "accidental versus intentional" for attracting listings is realistic for beginning bloggers on this site.  Yes, it can and does happen.  Be grateful when it does.  

Aug 30, 2022 02:31 PM
Liz and Bill Spear

I appreciate every time it happens.  Many times the buyer already has another agent in mind for selling their existing home, but they want our expertise in low maintenance housing for their purchase.

Aug 30, 2022 04:59 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

You are most likely correct Bill and Liz, unless of course the Seller may be starting shopping for their next home first and come upon our blogs. Jeff

Aug 30, 2022 02:45 PM
Liz and Bill Spear

And those are the "accidental" listings that I most often have gotten from blogging.

Aug 30, 2022 05:00 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill and Liz,

I feel for the most part you are right..sellers don't go on the Internet to find an agent to list their home. I have found by blogging about my geographic farm area has worked for me because they want to read my market reports on the area. I will even get an email or call and ask when I'm getting the monthly report up if I don't get it up relatively quickly.

Aug 30, 2022 06:11 PM
Liz and Bill Spear

Back when we used to have a monthly direct mail newsletter we included market stats.  The newsletter mostly went to expired listings.  More than once we walked into a prelist with either the page from the newsletter or a printout from our blog that was a market report.  I think (for the most part) they already know who you are as a listing agent and that leads to finding and following market reports.  Once they become accustomed to those reports, YOU are there go to agent. 

Aug 30, 2022 06:14 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Hi Bill I was surprised on the first call I received on a local subdivision asking me to list their home. I was out of town at the time and let them know I could refer them to someone else or see them in 4 or 5 days.  They said, no we'll wait because we've been reading your post about our neighborhood and it appears you know what you're talking about.  They did, they listed and then bought another home and several years later sold that too and bought again.  It can work.

Aug 30, 2022 09:01 PM
Liz and Bill Spear

I love it when it works, but I know for the most part it's just gravy.  Blogging is mainly going to bring me buyers.

Aug 31, 2022 08:34 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I will definitely say yes yes yes and keep it up and just be yourself and let the rest fall into place

Aug 30, 2022 10:41 PM
Liz and Bill Spear

That's easy for me to do.

Aug 31, 2022 08:34 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I was surprised as well but the experience tells me that that is the case and your experience is very common as far as I know. I say that in the most authentic way possible  @anna



 

Aug 30, 2022 10:46 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I definitely agree that more buyers than sellers find an agent online, for the reasons you mentioned. I did get several seller leads from my postings online, but it wasn't because the sellers found me from my blogs. It's because an agent did. So it all works!

Aug 31, 2022 04:35 AM
Liz and Bill Spear

And there is that aspect too.  Maybe an agent looking to place a referral finds you.  I know we've had more non-AR referrals as our digital presence grew.

Aug 31, 2022 08:35 AM
Margaret Goss

That's exactly what I was going to write! Agents from afar are definitely looking here and recommending agents. That's something that has happened several times over. 

Aug 31, 2022 01:35 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Liz and Bill Spear - I am always interesting in reading your blog posts. I agree with everything you wrote this time. In the beginning, agents and brokers always said, you have to list to last. The start of my career made me anxious because I believed if I didn't list, I wouldn't last and seeing other agent signs in my neighborhood was frustrating. I don't worry about that anymore because you are 100% right: "Succeed with the buy side, earn their trust and your sign is probably the one going up in the yard." That is precisely why I lasted 20 years. Everyone has to learn what works for them in this business and never stop learning. Trust is the key!

Aug 31, 2022 05:02 AM
Liz and Bill Spear

We have to find what we are comfortable with for our own personalities and work habits.  I know buying leads works for some, I don't enjoy chasing people down and convincing them to work with me.  That's part of the beauty of online marketing.  They know you BEFORE you even talk with them.  So while I work more buy side than listings, that makes sense for me since I don't have a huge sphere of influence.

Aug 31, 2022 08:37 AM
Patricia Feager, MBA, CRS, GRI,MRP

Liz and Bill Spear - When it comes to marketing dollars as an investment in my business, I have to be very smart about my decisions and chose wisely. Early on, I got burnt twice with 2 different products that practically guaranteed if you followed their advice, you'd be a Top Producer. In the first one I followed the guidelines without fail and still failed. When I tried to contact the company to tell them I wanted to stop, I couldn't reach anyone and found out they went out of business. The second one is something the top agents in my office swore by and motivated newer agents to invest in the product they swore would bring positive results. But, again, I was duped and got zero results. Then a whistleblower from one of those Teams confided in me that BIG TEAMS at the office that swore by their success weren't telling the truth.  Furthermore, the only reason why they were pushing the product was because Top Producers in my office were very competitive and only goal was to succeed by pushing newbies out of the business because some became a threat to their mighty success. 
I learned the hard way to trust myself and to do my own research. I learned to be more careful about who I trusted in this business and discovered the only one I could trust with 100% confidence was myself. 

Aug 31, 2022 03:00 PM
Liz and Bill Spear

Uggg for the office dynamics of that place!!  We've certainly made mistakes over the years and spent money in places that SOUNDED good, and delivered nothing.  Now, it's VERY hard to pry dollars out of my wallet for anything but what I consider essential (MLS, our IDX site, etc.).  I try to keep our expenses reasonable and watch where our business comes from.

Sep 05, 2022 06:34 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
That was pretty much my experience. I got a lot of out-of-town (relocating) buyers as a result of my blog posts.  My sellers mostly came from friends, family, and referrals from them. Of course, over time it evolved into a nice mix.

Aug 31, 2022 07:42 AM
Liz and Bill Spear

And it's always nice when past clients return for another round.  The trust is already there and that makes the process so much smoother.

Aug 31, 2022 08:37 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

I have not found listings coming by way of blogging, mostly it is buyers who have seen me writing about an area and then contact me for help finding a home. Then over time, those buyers have contacted us for help as they move up or down with selling thier current home.

Aug 31, 2022 11:39 AM
Liz and Bill Spear

Still fruit of the vine, and nice to have that sustaining pipeline working for you.

Aug 31, 2022 12:33 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

My experience has been past clients, then being the neighborhood expert, or the one they see most actively engaging in neighborhood social media groups. Word of mouth goes a long way, too. It's imperative to stay in touch with past clients.

Now, pray tell, what is a landominium?

Aug 31, 2022 01:06 PM
Liz and Bill Spear

You own the land the home is on and typically from the studs in is the owner's responsibility.  The HOA does the lawn care, roof and exterior of the home (but typically not the deck, doors or windows).

Aug 31, 2022 07:31 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Bill:

I find that most seller come from referrals and the relationships I've built (yes, that includes AR and CRS and staying in touch with past clients) and even some from my Facebook business page postings. Having an online presence is certainly a good thing but that presence  come from multiple sources. YouTube videos have been beneficial over the years. 

Jeff

Aug 31, 2022 07:53 PM
Liz and Bill Spear

I think that's a side perk of blogging frequently.  We get a bigger digital presence for real estate in general, and better odds of being found for "near me" searches.  I've had at least one listing from a "real estate agents near me" Google search.

Sep 01, 2022 06:58 AM
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Blogging is a necessary marketing piece to build a internet presence for an agent.  Part of the puzzle that makes you effective in our business.  There is no measurable way of determining how effective it is. 

Sep 01, 2022 05:06 AM
Liz and Bill Spear

True, sometimes it's kind of fuzzy exactly how someone found us, but at other times I can know it was a specific blog post or IDX page that initiated the contact.

Sep 01, 2022 06:58 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It would seem to me that browsing lend itself to the Internet and vice versa in that way, so again I’m not that surprised.

Sep 01, 2022 07:56 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

2 years ago when the pandemic was announced, I had the good fortune to be found from my blog and niche in sustainability.  It was a win win as we sold for more than other listings thanks to their many sustainable features.  They appreciated I could recognize the features, market them effectively, and sell their home for more than full price.  The buyers happened to be looking for their first home and LOVED that the solar panels were owned and paid for.  It was so cool to be found for that particular listing.  Normally, I am not called from the internet.  There's a LOT of competition here so working from an existing database is hugely helpful rather than relying on the internet now that the algorithms have changed for google. 

Sep 01, 2022 02:33 PM
Liz and Bill Spear

Jan, I could easily see how Scottsdale would be a tough market to crack for online presence unless one has an in-demand niche such as yours.

Sep 01, 2022 08:31 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Ten years ago my Activerain blogs within minutes shot to the top of the search engine results for my niche keywords. I got several listings from sellers who read my blog posts and called me to list their short sale.

Sep 03, 2022 06:07 AM
Liz and Bill Spear

The competitive landscape has changed a lot since the early days of ActiveRain.  We still get results, but not as easily as the "old days".

Sep 03, 2022 10:31 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Most of my clients -- buyers and sellers come from past clients who have referred me.  So, I cannot say i have ever gotten a buyer or seller from one of my blogs.  But, when I do I will be sure to write a blog about it!

Sep 05, 2022 12:49 PM
Liz and Bill Spear

You've got a good stream of business from the best source, people that already know you!

We just helped buyers this weekend go under contract for a new construction patio home that will complete next Spring.  While those buyers contacted us via an IDX page about a different patio home community, the original content for that community was published here and then repurposed on our IDX site.

Sep 05, 2022 06:38 PM