For years I sent newsletters to my clients on a monthly basis in an effort to stay top of mind. I was constantly in front of my clients but did not do a good job of letting them get to know me personally. One of my mentors once told me the loan officer witht the most friends makes the most money. For too long I didn't heed his advice.
A few months ago, when my daughter was 2 months old, we had a photographer take pictures of her, my two boys, my wife and I. She put them on a slide show and added music and send me a beautiful picture slide show. I was so proud I sent it to my whole database, and to my surprise, I received an incredible number of responses from my clients, 135 to be exact. Never before had I received the feedback on something I sent to my database, and in this case I wasn't even sending it for marketing reasons. Here is what I sent:
http://bluegeniusphoto.com/smalley08/
The moral of the story is this, let your clients get to know you as a person, not a Realtor or loan officer, and they will reward you with repeat and referral business for years to come.
Mike Smalley
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