Detail Your House

Real Estate Agent with Benchmark Realty

Are your listings detailed?  I am not a stager, so this isn't me asking for business.  This is me, the agent, putting my marketing dollars towards staging the house so it looks fabulous and then taking professional photos. 

I heard a great example of preparing a house to sell.  When people want to sell a car or motorcycle or boat, they clean it up and polish it.  They detail it so it looks like new.  They know it will sell faster that way.  Some people can't understand that it is that way with homes as well.  They need to be brought into the best condition they can be made into for the money the client can afford.  When buyers come into a house, especially now when they have so many choices, they are looking for the most attractive, cleanest houses out there. 

Agents, tell the truth in your feedback.  If you are the buyer's agent, you are seeing the inventory.  So many agents call me to thank me for my specific feedback.  Let's get these houses staged and give good feedback. 

Get your listings detailed!  Hire a stager to say what your client may not want to hear from you. 

Happy selling!

Posted by
This posting and the contents written here are the intellectual property and opinions of Monica Neubauer. Monica is a Realtor with Benchmark Realty in Brentwood, TN. She provides real estate services to clients in the Nashville area, including Nashville, Franklin, Brentwood, Spring Hills, Thompsons Station,  and other areas in the Middle Tennessee Region. You can contact her by calling 615-568-8384 or visit .

Comments (8)

Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Monica - I think you touched on a point that many agents seem to either miss or be reluctant to embrace.  Hiring a stager is about putting marketing dollars to work.  It is about showing the client that you are vested in helping them sell their property.

Jul 01, 2008 11:57 AM
Anthony Dashtizadeh
Garcia Realty Group, Luxury Sales Group - Potomac, MD

I agree completely. A detailed house is very different than a clean house. It makes all of the difference in the world sometimes, when it comes to a potential buyer.

Jul 01, 2008 12:11 PM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

Monica, very good advice.  Our vacant listings, we ensure the yards are maintained (coordinated with the owner) - I take care of weeding the flower beds and between Pam and I we keep the inside up.  We have not had anything but 'Shows well'  'Shows great'.  Every little bit we can do these days to assist our client!



Jul 01, 2008 12:32 PM
Monica Neubauer
Benchmark Realty - Franklin, TN
Franklin, TN - Realtor, Trainer

This is fun - to chat with others and encourage each other.  Great Tim about keeping up the yard.  If we don't help them, we are looking at a lose - lose, they don't sell their house and we waste time and money.  Wouldn't we rather have a win-win - a good sale!

Jul 01, 2008 01:32 PM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Monica - Great post, keep going it will generate business for you, I promise.

Jul 22, 2008 02:27 AM
Lisa Long
Heather Roda Broker - Paso Robles, CA

I think you hit on an important point. I'm always honest with my clients. Don't forget to mention smells, smoke, pets, etc.. We have all been in some of those houses.

Jul 22, 2008 01:08 PM
Monica Neubauer
Benchmark Realty - Franklin, TN
Franklin, TN - Realtor, Trainer

Thanks Lisa for your comments about the smells.  My buyer clients go into a house with strong room fresheners and they are immediately looking for animals or whatever else might need to be covered up.  It is so true. 

Jul 24, 2008 02:58 AM
Catherine Sinocruz
Coldwell Banker Select Real Estate - Reno, NV
Broker-Salesperson, ABR, GRI, CRS

Hi Monica,

I totally agree with it.  Staging really helps.  I've seen my buyers' reaction when they go in a staged home.


Aug 02, 2008 10:05 AM