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Using Video for Real Estate is Important for Future Business

Services for Real Estate Pros with R. Michael Brown LLC Digital Marketing & Public Relations

In recent research I found out that a whopping 62% of real estate agents and brokers are not yet using video as part of their marketing mix.

The Opportunity

  • Average person watches 19 hours of videos online per week, compared to just 10.5 hours in 2018. [NAR]
  • Real estate listings with video receive 403% more inquiries than listings without. [PropTech]
  • Of all buyers and sellers, 85% want to work with an agent who uses video as part of their marketing efforts. [Inman]
  • 86%t of homebuyers use video to research a particular community and 70% use it to tour the inside of homes. [NAR & Google]
  • Links to pages with embedded video get 157% more organic search results than pages without video
  • 37% of agent and broker respondents say they use video in their marketing, while 27% say they do not. [NAR Tech Report]
  • Remaining 35% say that while they do not currently use video for marketing, they hope to in the near future.
  • That’s 62% that do not use video today/yet
  • Now is the time to invest in high quality video content. Out compete other agents.
  • Become the media. Become the broadcaster.
  • Any business that isn’t in the broadcasting & publishing business will get crushed by their competitors that are.

Here’s a tip: Smartphone cameras have excellent image quality. But they have limitations. If you need shots that require different lenses such as super wide or telephoto, a pro camera is the only way to go.

See this FREE Webinar Replay & Ebook from Go Home TV:

Webinar Replay & Ebook: How to Boost Real Estate Sales & Your Brand With Video

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Thank you for the post and link.  Valuable information.  Even one or two of these ideas used 'now' and consistently will help. Thank you. m

Sep 04, 2022 03:00 PM
R. Michael Brown

Glad you found it useful!


Sep 04, 2022 03:45 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic week!
Joe Jackson, Realtor-KWCP

Sep 05, 2022 07:32 AM