How to Grab Our Attention

By
Home Stager

How to Grab Our Attention

 

Let’s face it…no one wants to spend time and effort writing a post only to have a few people read it. 

Whatever your target audience…the members here or potential clients …you may write a masterpiece but if someone doesn’t click on your title…what good is it?!

 

Titles DO make a difference. 

 

Time is precious to all of us so when we are trolling for something to read, we naturally gravitate towards titles that ENTICE US as Rocky Dickerson said. We want some idea of what we’ll read when we click on the post. Is it something we’re interested in? Will it provide information on a topic?

 

 

Many years ago (( apologize for not remembering the source) I read about a site called Advanced Headline Analyzer. I’ve used it off and on for years.

Just for fun, I took some post titles from ActiveRain.

Featured Listing! 5232 Falling Star Rd Tallahassee Real Estate! from Joe Manausa - Tallahassee, FL got 55% which is good!!!

 

What to know about tiny houses. Bill Gassett  33% …Still good!

How well do you communicate? Grant Schneider  60%!!!

 

I grabbed an older post of mine I’d written… (and one I should re-do)

Preparing your home for sale in Palm Beach County. What to do before you list your house.  43%

 

 

All you have to do is enter a title of at least 4 words and no more than 20. The analyzer looks at the title from an intellectual, spiritual, and emotional perspective. 

 

Nothing says you HAVE to use this or that it will guarantee more readers of your blog. In fact, as Rocky discussed, nothing is more annoying than diving into a post and finding nothing there. 

 

 

Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments (41)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Ray Henson you can't get too fancy with some titles depending upon what your post is about but it's another tool in your box. 

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 Even listing titles can grab attention. 

Sep 13, 2022 04:48 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Roy Kelley you are very welcome. Hello to Chef Dolores. 


Sharon Tara you're not kidding. All around Cyberville, I'll read a title and have to keep scrolling to the end before I realize they weren't telling me anything new. 

Sep 13, 2022 04:50 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

George Souto it's been so long I don't even remember who blogged about it. 

Dorie Dillard Austin TX I found another site like this but can't remember it and must have lost the bookmark to it. 

Sep 13, 2022 04:57 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Paul S. Henderson, REALTOR®, CRS it's fun to play around with. Although sometimes, I try several titles and they all fall flat. 

Rocky Dickerson Share it with us if you can. It would be fun to compare. 

Sep 13, 2022 04:59 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Anna Banana Kruchten CRS, Phoenix Broker I've bookmarked so many sites over the years and have lost many of them too. I know I had one or two others similar to this one. 

Sep 13, 2022 05:00 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I have never heard of the Advance Headline Analyzer, Kathy.  I need to check it out!

Sep 13, 2022 05:02 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Kathy, on having this blog FEATURED in the Old Farts Club group!  

Sep 13, 2022 05:02 PM
Greg Mona
West USA Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Thanks for the informative post, Kathy Streib! That is a tool I was not aware of!

 

As Sharon Tara mentioned previously, we all must beware of "clickbait". In many cases, the title has nothing to do with the content of the post/story.

Sep 13, 2022 07:38 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kathy as always great advice, now I will have to check that link for headlines, Endre

Sep 13, 2022 07:58 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks for that Kathy. I think headlines are the hardest things to write.

Sep 13, 2022 09:48 PM
Vickie Teel
RE/MAX PALM REALTY - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Kathy Streib thank you for this tool .  I’ll have to try it.  Also thanks for the link to Rocky Dickerson ’s post.  I appreciate all the postings you do with other members’ posts because there are so many good ones that get lost in the shuffle of listings and market reports that I would miss without your posts to lead me there

Sep 14, 2022 04:16 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

I always feel a question makes a good headline, but will try the analyzer!

Sep 14, 2022 04:55 AM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I agree headlines need to be great.  Tammy tries to think "what will people type in Google" when writing to the public.  However what "got" me about his article is the AI that has emotion about headlines.

Sep 14, 2022 06:31 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I enjoy playing around with a headline analyzer. 

But here's my dilemma. Do I go for a fun and enticing title or do I go for a title with local SEO? It's very hard to get both in a title and have it rank very well. They come in the low 20% range. 

While I love a good title, I'm getting calls on ones that highlight what's going on right here!

Sep 14, 2022 08:10 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Thank you for the tip Kathy Streib . I am eager to get started with it. Any edge we can gain will help us "be seen" (part of the Minot State University slogan).

Sep 14, 2022 08:27 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Kathy,
Thanks for the Tip!!!

Sep 14, 2022 10:22 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Kathy - I know that the title is important.  Sometimes I hit is and sometimes not but I love the Advance Headline Analyzer.  I have bookmarked that site.

Sep 16, 2022 03:20 AM
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

Very interesting post Kathy Streib and the website is very interesting too.  It looks like some of my headlines are pretty weak and some are pretty strong.  I think I'll have to do some more investigating.

Sep 16, 2022 07:30 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

The analyzer seems cool and it seems intuitive but I prefer the one to one interaction of human beings if I can get it

Sep 17, 2022 10:43 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you Kathy for sharing this tip!  I went to the Analyzer and tested a title and got 50% ... so I think I will be using this again!

Sep 20, 2022 07:42 PM