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Consumers Can See Right Through You

Real Estate Agent with Red Rock Real Estate (435) 632-9374 UT DRE# 6541633-SA00

Consumers Can See Right Through You!


Some people think that transparency means letting it all hang out online in party scenes, showing off the golden globes or divulging confidential information (TMI). All of these things have a place in business, if...

You are a:

  • nightclub owner that is attracting patrons to partake
  • stripper or escort wanna be, looking for supportive money sources
  • main stream media outlet, driving traffic with salacious headlines


In my opinion, transparency in real estate is sharing part of yourself that matters to homebuyers / sellers. They may also look for longevity and experience when researching a real estate professional to represent them. 


Maintaining a positive demeanor and attitude is an important aspect to guiding consumers to their ultimate goals. Both of these together can enhance new relationships, creating trust between parties.

Here are things they may also consider:

  • Reliability
  • Availability
  • Sales Record
  • A Good Listener
  • Genuine Qualities
  • Determined Mindset


Working relationships have the ability to last decades and beyond, as clients for life. Some turn into dear friends that keep only you in mind when referring family members and friends whether buying or selling.


Transparency matters. Professionalism counts. Trust is big and consumers really can see right through you. Best to remember that!

Posted by

I, Wanda Kubat-Nerdin at Red Rock Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property and copyrighted.

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Wanda Kubat-Nerdin is a southern Utah REALTOR® assisting buyers and sellers in in the St. George area, Dammeron Valley, Diamond Valley, Veyo, Central, Hurricane, Ivins, La Verkin, Leeds, Santa Clara, and Washington real estate markets.
See my full profile

Red Rock Real Estate
90 E 100 S, St. George, UT 84770

Mobile: (435) 632-9374 call or text
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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Wanda,

You are so right transparency matters, but too much information is inappropriate. Professionalism counts. Trust is big and consumers really can see right through you. 

Oct 05, 2022 06:46 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Some are able to trick an audience for a awhile but their true selves come through and the consumer knows better in most cases, Endre Barath, Jr.. Like you, I believe life is not a popularity contest and like me or not, at least I am true!

Oct 05, 2022 08:31 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Being outspoken in some cases about certain subjects can lose a person a lot of business, Debe Maxwell, CRS. I love my sphere of influence and am respectful, not perfect by any means but put my best forward everyday!

Oct 05, 2022 08:33 AM
Debe Maxwell, CRS

You are AMAZING at what you do, Wanda Kubat-Nerdin - Wanda Can!  No one is perfect but, I'd send my clients to you any day of the week! 

Oct 08, 2022 11:38 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Trust is everything in our industry, especially when gained, Dorie Dillard Austin TX. There are people waiting in the wings for an opportunity to swoop in when things go sideways!

Oct 05, 2022 08:34 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Very true...in this business it's hard to be truthful and trusting with your client's best interest at heart if you are in fact a liar and a cheat. It will come to light very quickly. 

Oct 05, 2022 08:37 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Sometimes, it does take a while but people like you describe, Erik Hiss, eventually get exactly what they deserve! Thankfully. 

Oct 05, 2022 08:43 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Well deserved featured post Wanda!  I so appreciate this post. It's easy to see those that aren't being authentic and just looking for a sale.  I've told people not to sell and advised them to switch loan products in order to stay in their homes.  


A LOT of my clients are friends and we regularly see each other after the sale is closed.  I'm very fortunate to have these people in my life and I appreciate them so much!  

Oct 05, 2022 09:53 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

absolutely.  Be honest and forthright always..


Oct 05, 2022 10:54 AM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

All very true and good points … I have known many professionals that failed to recognize this!!

Oct 05, 2022 11:10 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Trust between client and buyer/seller is VERY important.  Agents have to also feel they can trust their clients, which isn't always the case!

Oct 05, 2022 12:27 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

There is certainly a correct level of transparency that works well!

Oct 05, 2022 12:59 PM
M.C. Dwyer

Kat Palmiotti I've not been very active on AR, so forgive me if this seems way out of touch, but, did you get a new hair cut?    It's really flattering!

Oct 05, 2022 03:14 PM
Kat Palmiotti

Thank you M.C. Dwyer - Yes, I chopped it off! Thank you very much for mentioning it! And I hope you'll be more active!

Oct 05, 2022 03:34 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Thanks for the bit of humor Wanda Kubat-Nerdin - Wanda Can! 

Oct 05, 2022 03:12 PM
Edward Gilmartin
CRE - Boston, MA

If you get referrals and a lot of repeat business you are probably doing something right

Oct 06, 2022 05:32 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

Trust is paramount in this business. It's why my firm calls all of our agents Advisors- as transparency is a vital component to the value that we add. Trust takes a long time to build but can be wrecked in seconds. 

One situation that sticks out sort of reminds me of a Soprano's type of situation. I was taking a buyer to view a condo building that I really like, and I have sold in before. The buyers really liked the apartment and the building and were considering an offer. Then came the issue of transparency- and grey areas. Several weeks prior to the showing, in the middle of the night someone had walked down the street with a (stolen) Home Depot shopping cart and selected the trash area of the Starbucks that is located on the ground floor of this condo building- to dump a body wrapped in a rug. Apparently a jogger was out early discovered a limb protruding from the rug and hours later it was in the news. Now, as far as disclosure and transparency was concerned- this happened outside of the building- not inside...so I wasn't obligated to tell the client. I decided full transparency was the best path forward- and I told them. The clients knew the area as the husband taught at the college located about a 10 minute walk- so they blew it off as the outlier situation that it genuinely was and ultimately bought the apartment. I don't know if my disclosure was of value to them or not as they had other things going on in their life that was more important (health issues)...but I surely felt better that nothing was being hidden.  

Oct 06, 2022 10:55 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Wanda,

I completely agree with your post.  This is the way we need to run our business.  I might add that when working with a buyer or seller, I immerse myself in the transaction as if it were my property.  It helps me to see things through my clients's eyes.

Oct 06, 2022 02:28 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Wanda,

Trying to fool people is pointless, especially in the age of the internet. Pretty much anything can be researched, so sometimes it is better to say you do not know and share exact details about something, when you had a chance to check again. 

Oct 07, 2022 07:34 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

THANK YOU ALL for stopping by to comment and I so appreciate the feature. As some of you know, we are planning a Fall Silobration and also have been hosting company from out of state. Will return soon!

Oct 08, 2022 09:46 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Loved your post Wanda Kubat-Nerdin - Wanda Can! and congratulations on the Featured Post -- well deserved.

Transparency comes in many forms.  I am transparent with everyone I know, and depending on things they say or do will determine how transparent I become. That works for me and most of my clients end up becoming friends and I become their Realtor for Life!

Oct 08, 2022 11:54 AM
Bo Zivak
Zivak Realty Group - Nashville, TN
Nashville Real Estate Broker

I agree, Wanda, with this great post. Transparency is an important matter between the client and the buyer or seller in this profession. It is certainly the correct level that works well!

Oct 11, 2022 12:10 AM
Danny Skelly
Orson Hill Realty - Evergreen, CO
Luxury Real Estate Agent Colorado and Florida

Are you saying I should take down my Speedo photo shoot pictures at the beach? That means I will need to buy a professional head shot lol. Just kidding I only share those with my friends. Kidding again it's too cold to be seen in a speedo in Evergreen, Colorado. Great post! 

Oct 12, 2022 06:17 PM