Would you Read this Email?

By
Real Estate Broker/Owner with House to Home, Inc. - Denver Real Estate - 720-231-6373 DRE# ER40011786

 

The subject line in your email makes SUCH a difference, especially when you are trying to secure new business.   I know I have changed my subject line when sending out e-newsletters in hopes of grabbing more of my clients to read it!

 

What happens when you get an email --- YOU ARE DOING IT ALL WRONG!

 

I almost laughed out loud when I read this.   Do they think they will grab more REALTORS by this subject line?    Who knows what they were trying to sell, as it went STRAIGHT into my spam folder and blocked future emails.

 

 

Have to say, when I send emails out to anyone, the subject line is positive as many times as possible.    Lots of times with clients we have a whole conversation back and forth with many emails, and the subject line remains the same.  I definitely don't want that subject line to be negative.

 

Have you gotten this same email?

 

Posted by

Joan Cox
Broker/Owner, REALTOR®
House to Home, Inc.

Serving the Denver Metro area including all suburbs


Helping Buyers and Sellers achieve their real estate dreams, one house at a time!

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720-231-6373  
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Comments (52)

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I try to stick to subject, my name, and agency without a long thread that leads off to another subject.  M  

Sep 15, 2022 04:15 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

It might be fun to reply with "NO - YOU'RE DOING IT ALL WRONG!!!"

Sep 15, 2022 04:40 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Mark, that is a good way to do business!

 

Sep 15, 2022 05:46 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rocky, I thought of that too, but didn't want any other communication from that person.

Sep 15, 2022 05:46 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Joan- They may see it differently but why on earth would you start out telling someone they're doing it all wrong??!!

Sep 15, 2022 05:55 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathy, that baffled me, definitely not an email I would open!

Sep 16, 2022 07:17 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I agree with you. Nope, not the way to get my attention.

Sep 17, 2022 06:59 PM
Scott Seaton Jr. SLS Home Insp
SLS Home Inspections-Kankakee Will Iroquois Grundy Counties - Bourbonnais, IL
The Home Inspector With a Heart!

while I have a pretty good spam filter, I still see some like this on occasion. Fun exercise is to open the spam mail box before it's deleted and just see how many crazy things are sent. 

Sep 18, 2022 05:35 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Paula McDaniel I took offense to it, and in no time, deleted it.   Thinking that wasn't the response they were expecting, but should have thought about how the recipient was going to take that subject line!

Sep 18, 2022 07:34 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Scott, there are times, it is pretty funny to see what people actually send.

Sep 18, 2022 07:35 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I've read never to use all caps, plus don't use exclamation points. I'd love to see what we should use instead to grab someone's attention, although most of my emails go to people I know.

Sep 18, 2022 10:30 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Pat, I sometimes use exclamation points, but definitely use a subject line that reflects the message I am trying to send.

Sep 18, 2022 02:31 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Joan,

If you were doing it all wrong, you would never have gotten this far. Everyone in Real Estate has to find their own style. I have had colleagues, who yell at their clients or use high pressure sales tactics. That would never work on anyone I work with, even if it works for them.

Sep 19, 2022 08:47 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dorte Engel I agree with you, everyone has their own style, and WOULD NEVER send an email out with this subject line!

Sep 19, 2022 10:54 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I would have just ignored it.  Our emails need to be on topic especially if we want the receiver to read it

Sep 20, 2022 10:55 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, they do need to be specific, or our clients would ignore us too!

Sep 20, 2022 02:21 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Positive is always better than negative. They sure do come up with what they think are creative subject lines. Most are just annoying!!

Sep 21, 2022 12:12 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Joan Cox I have not received this email...but many just like it. Crazy that we have salespeople who think they are going to sell us with this technique. Yikes.

Sep 22, 2022 09:22 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debra, it was definitely eye-catching, but not what I would call inviting!

Sep 22, 2022 09:32 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jeff, not sure why that sender actually thought that subject line would work!

Sep 22, 2022 09:32 AM