Does Blogging Work

Real Estate Agent with LoKation Real Estate 3087750

Does Blogging Work - The answer is yes!  It really does.   

It doesn't work immediately.  It's really a labor of love, a long-term commitment.  I often come and go, as you all know, but I'm always back at my keyboard. 

And here is an example which I know @Liz and Bill Spear often talk about - does blogging work.

This is what happened.

Last week I got a text from a man who asked me if I was still in the business.  He had come across a couple of my posts and was interested in knowing more about the communities.  He mentioned that he knew the pricing would be off, but still wanted some information.

I was immediately intrigued what he had come across, because I haven't put pricing in a post in quite some time.

I texted back yes, I was still a full-time  REALTOR®  and would be happy to help.  Then I asked him what he found.

He gave me the names of the 55+ communities in Delray Beach, but I asked if he could send me what it was he came across.  I wanted to see it.

He took a couple of screenshots and I nearly fell over.  They were posts from Active Rain dated January 15, 2010! 

Go figure.  2010 and they're still floating out there in cyberspace!   Poorly written, yes, but that didn't seem to matter.  He still found the information he was looking for almost 13 years later.

I looked the post up and it was the 16th post I had written after joining Active Rain in 2009.  I was stunned, to say the least. 

So if anyone questions does blogging work?   My answer will always be yes!  


lake of delray 33484



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Helping buy and sell Boca Raton, Highland Beach, Delray Beach, Boynton Beach and surrounding areas.

LoKation Real Estate

(561) 716-7824

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Elyse immediately ‘got’ us

We found Elyse on-line after working with another realtor that was not helping us find what we wanted. Elyse immediately ‘got’ us and showed us the right properties while providing encyclopedic knowledge of neighborhoods, dog restrictions, lifestyle options and benefits/trade offs between one house/neighborhood and the other. Elyse consistently provided important information at every stage of our process. As out-of-towners this was essential to our making the right decision. We couldn’t be happier or more grateful to Elyse for everything she’s done. Elyse is a rare combination of being a true subject matter expert and, more importantly, a genuinely caring person who looks after her people.

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Comments (20)

Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Elyse,
Yes! Blogging does work! I can attest to that and so can my bank account! 😊

Sep 17, 2022 11:41 AM
Elyse Berman, PA

Hi Carol,

You make me laugh!  😀

Sep 17, 2022 01:36 PM
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

That's awesome Elyse Berman, PA.  You never know when an old post will pop up and help someone.

Sep 17, 2022 12:03 PM
Elyse Berman, PA

Thank you Jim Patton .  I've  seen them pop up before but never from this long ago.  

Sep 17, 2022 01:37 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Elyse Berman, PA 

Glad to see this one featured. We all know that blogging works, and you are proof!

Sep 17, 2022 12:20 PM
Elyse Berman, PA

Thank you Margaret Rome Baltimore 410-530-2400 .   And so are you!

Sep 17, 2022 01:39 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Elyse - congratulations on finding a strategy that works for you.  Each of us is different.   

That's one of the many reasons why we might see the entry and then the departure of some members. AR, like life, provides many opportunities to reflect.   Some see results pretty quickly, others - for all sorts of reasons - never do and still others when they are captured by a surprise sighting.   

Sep 17, 2022 01:20 PM
Elyse Berman, PA

Hello Michael,

I think you're right.  Blogging is a big commitment and some people may not want to do it or they look for the easy way out.  There is no easy way out.   I'm wondering if there's an element of luck in there too.

Sep 17, 2022 01:41 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Elyse- congratulations!!! You never know how someone will find you but that really is something that it was from 2010!!!!  And lucky for him that he found the best agent in Boca, Delray Beach and Boynton Beach area. 

Sep 17, 2022 01:37 PM
Elyse Berman, PA

Kathy Streib Thank you and are you sweet!  Can you imagine and it was for the Lakes of Delray!   Right here.  I'm telling you I was stunned.

Sep 17, 2022 01:43 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

I'm definitely not surprised when old posts cause the phone to ring.  Very focused real estate information stays in style year after year.

Sep 17, 2022 01:39 PM
Elyse Berman, PA

I read you writing about it all the time, Bill, but so far back?  Your Ask An Ambassador series is right on target.

Sep 17, 2022 06:19 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

This is a great story - real life story I might add Elyse Berman, PA !  And it doesn't surprise me one tiny bit as it's happened to me many times as well.  Not usually that far back tho!

Sep 17, 2022 01:43 PM
Elyse Berman, PA

Thanks Anna.  Exactly!  That's what blew my mind - 2010!  Who would have ever thought?  

Sep 17, 2022 06:20 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Elyse Berman, PA ,

Love this! You never know when someone stumbles upon a post that is from long ago. Good story and hope he is now a client for you!

Sep 17, 2022 04:07 PM
Elyse Berman, PA

Good evening Dorie Dillard Austin TX ,

You're right; you never know.

It was a good story.  As it turned out, he was an agent up north looking for a place for himself.  After seeing what we had and pricing, he told me he was looking in a couple of other places where he will likely do better for the money.  

Even so, I was stunned to see a post show up from that far back.  If it can happen once, it can happen again!

Sep 17, 2022 06:22 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I agree with you, Elyse, that blogging can and does work. Not sure it works frequently enough for my taste!

Sep 18, 2022 04:09 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

How wonderful to hear a blogging success story....  Of course it makes me think I should go see what I wrote in 2010 so I can fix anything that is no longer valid!

Sep 18, 2022 04:42 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

I so agree with you on Blogging. Enjoyed your blog page, and I added you as a friend. I would love the follow back. Thanks Bill


Sep 18, 2022 05:35 AM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Good Morning Elyse Berman, PA 

This is a good blog. I say if you work the blog the blog will work for you

Sep 18, 2022 10:08 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Congratulations,  and yes payoff is not immediate but it is a long term commitment.

Sep 18, 2022 02:07 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

It does work. I still get calls from posts that I wrote years ago. It does require work though.

Sep 19, 2022 08:01 AM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The oldies are still goodies and carry a lot of Googe Juice from our business. We all get calls from those early community posts, which shows how well they take the test of time

Sep 20, 2022 10:47 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Elyse Berman, PA so glad to see that this post was FEATURED  so well deserved 

Sep 21, 2022 08:49 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

That is awesome Elyse, well done and congratulations. Hopefully he turns out to be a good client going forward.

Sep 21, 2022 10:45 AM
Emcee M. Arah
Remax Excellence - Silver Spring, MD - Silver Spring, MD
Realtor w/Architectural Dimension, AHWD CRS B-Arch

Yes, blogging works! And congratulations on the client who found newbie blogger you!

Sep 21, 2022 07:28 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Better late than never, Elyse! Old posts are sometimes evergreen and some go on to be golden or a classic that garnered attention. Good luck with the new contact!

Nov 04, 2022 12:37 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elyse, that doesn't surprise me that the older posts from AR popped up.   Our SEO was good back then.

Nov 22, 2022 09:47 AM